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Technical SEO Definition 5 Technical Aspects Everyone Should

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Technical SEO Definition 5 Technical Aspects Everyone Should

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  1. Technical SEO Definition 5 Technical Aspects Everyone Should Know

  2. What are the characteristics of a technically optimized website? A website that is technically sound works faster and attracts more users. It is easy to crawl for search engine bots. This can also eliminate the confusion caused by duplicate content. Moreover, such kind of site never sends its visitors or search engines non-working links.

  3. Let’s discuss five major technical aspects of technical search engineoptimization

  4. The Page Loading Speed • Today, we need web pages that load fast and mobile device-friendly. Modern users don’t have time for sites to load properly; that takes too much time. A 2016 research showed that 53 percent of mobile website visitors leave if a site is not opening under three seconds. • Hence, if your site takes a lot of time to load, that’s the main reason why you are losing your site traffic. • Google is smart, and it knows that slow websites do not have much to offer; therefore, it allots high ranks to websites that load faster to give its users an optimal experience. Slow sites usually end up in the later pages where people don’t even bother to go once they have found what they are looking for in the first pages.

  5. Crawlable For Search Engines • Did you know that search engines use spiders that crawl your web pages? Well, now you do! • These spiders follow the links in order to discover the content that you have given on your site. If you created a solid internal linking structure, they would surely understand what content on your site is highly important according to users’ requirements.

  6. Robots.txt file • Being a website owner, you can guide spiders to crawl your site using a file called robots.txt.file. However, keep in mind that this tool is powerful and it requires careful handling. Minor mistakes can prevent spiders from crawling your site or its pages. Some people end up blocking their website's JS and CSS files in their robot.txt file. You must know that these files have a code that tells search engines about your site’s appearance and how it works. If you mistakenly block these files, search engines will not be able to find whether or not your site works perfectly.

  7. The Meta Robots Tag • If you need search engine spiders to crawl your page, but you want to stop them from showing a particular page in the search engine results, you can use robots meta tag. Using these meta tags, it gets easy to guide them about how to crawl a page and not follow the given links.

  8. Existence of Dead Links • Visitors do not like it when they land on a page that does not exist at all. This annoys them dramatically. If a link is taking them to a site's page that is non-existent, visitors will see a 404 error which destroys the user experience. • Moreover, search engines do not like it when they get to see such error pages. Search engine finds a greater number of dead links than visitors because they follow all the links they encounter, no matter if it is hidden. • To avoid unwanted dead links, one must always choose to redirect a page’s URL when they remove or delete a page. The ideal action is to redirect it to a page that replaces the previous one.

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