The Most Prominent SEO Companies to Watch - 2023

www.ciolookindia.com I N D I A THE MOST PROMINENT Know-How Importance of SEO in Enhancing Organizational Reach COMPANIES TO WATCH 2023 Tech-Talks Enhancing SEO Operations with Emerging Trends of Technology VOL 06 | ISSUE 06 | 2023

The Most prominent SEO Companies to watch...

The Prime Aspects of Growth I n the rapidly evolving digital landscape, search engine optimization (SEO) has become a crucial aspect of any successful online business strategy. As technology continues to advance, the importance of SEO has grown, leading to the emergence of numerous SEO companies that specialize in helping businesses improve their online visibility and organic search rankings. In 2023, several SEO companies have stood out as industry leaders, demonstrating exceptional expertise, innovation, and a proven track record of delivering tangible results for their clients. In the dynamic world of SEO, staying ahead of the competition is vital, and these prominent SEO companies have demonstrated their abilities to do just that. Their innovative approaches, commitment to delivering results, and dedication to customer satisfaction make them stand out as the ones to watch in 2023. Editor's Mapping the journey of these companies, CIOLook India spotlights The Most Prominent SEO Companies to Watch – 2023. As businesses continue to recognize the importance of a strong online presence, partnering with one of these leading SEO companies could prove instrumental in achieving success in the digital realm. Note Prominent SEO companies have a team of seasoned professionals with deep expertise and years of experience in the field. They stay up-to-date with the latest industry trends, algorithm updates, and best practices to deliver effective SEO strategies to their clients. These companies rely on data and analytics to drive their SEO decisions. They use advanced tools and technologies to gather insights about search trends, consumer behaviour, and website performance, enabling them to make informed and data- driven optimizations. Effective communication is a hallmark of successful SEO companies. They maintain open and transparent communication with their clients, providing regular updates, performance reports, and actionable insights to help businesses understand the progress of their SEO campaigns. Abhishek Joshi Abhishek Joshi Deputy Editor June2023

Profiles 08 Capsicum Mediaworks Empowering Brands in the Ever-evolving SEO Landscape CO NTE 16 EVENDigit Offering Unique SEO Approach to Making Brands Unmissable Everywhere 24 Webiators NTS Empowering Businesses with Effective SEO Solutions Articles 12 Know-How Importance of SEO in Enhancing Organizational Reach 20 Tech-Talks Enhancing SEO Operations with Emerging Trends of Technology

THE MOST PROMINENT I N D I A Credit Page Deputy Editor Abhishek Joshi Editor-in-Chief Pooja M. Bansal Art & Design Head Sandeep Tikode Co - Designer Deepanjali Jena COMPANIES TO WATCH 2023 Asst. Vice President Swapnali Vasaikar Team Lead Suraj Gadekar Sr. Manager Tejaswini Whaval Sr. BDE Yegesh Kadam Featuring Person Company Description BDE Tahmeena Parveen JUNE 2023 BrandLoom is a trusted Brand Consulting, Experiential Design, and Digital Marketing partner agency in India. Avinash Chandra, Founder Brandloom Technical Head Prachi Mokashi Technical Consultant Rajeshwari Avhad Circulation Manager Tanaji Fartade Nirav Dave, Co-founder and Partner Capsicum Mediaworks is an SEO agency providing SEO services for clients across the globe, including countries like India, the UK, and Australia. Capsicum Mediaworks Research Analyst Nikita Khadalkar SEO Executive Ravindra Kadam Vinita Pariyani, CEO EvenDigit is a team of innovative, experienced and stupendous hard-wired digital marketers. Even Digit www.ciolookindia.com Niswey is an inbound and account-based marketing agency serving B2B IT clients in Asia Pacific and digital marketing agencies around the world. Abhinav Sahai, Founder WE ARE ALSO AVAILABLE ON Niswey FOLLOW US ON CONTACT US ON www.twitter.com/ciolookindia www.facebook.com/ciolookindia/ Email -sales@ciolookindia.com For Subscription-www.ciolookindia.com Webiators is a renowned provider of top-notch SEO solutions that play a vital role in enhancing businesses’ online visibility and driving organic traffic to their websites. Copyright © 2023 CIOLOOK India, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from CIOLOOK India. Reprint rights remain solely with CIOLOOK India. Yogesh Khasturi, Founder Webiators

Empowering Brands in the Ever-evolving SEO Landscape S Our vast experience and keen understanding of the niche help us devise SEO strategies to get the best possible outcomes for our client. We consider each of these factors to provide out-of-the-box, tailor-made solutions to our clients that maximise their brand visibility. EO has been an integral part of the digital marketing industry for a long time. Over the years, SEO has adapted and transformed alongside the ever-changing digital landscape. It is a dynamic field, with search engine algorithms constantly undergoing modifications. vision of delivering exceptional SEO services to their clients and promoting their brands. During an insightful interview with the CIOLook India team, Mr. Nirav shared valuable insights about his journey. The key highlights of the interview are outlined below. 8 9 Tell us more about your company’s offering and what aspects make it stand out in the cutthroat competition. The continuous evolution of search engine algorithms can have a negative impact on a brand's visibility in search engine result pages (SERPs). As new SEO criteria are introduced and outdated ranking factors are discarded, rankings can fluctuate. Please brief our audience about your company/firm, its USPs, and how you are currently positioned as one of the best SEO Solution Providers. Capsicum Mediaworks is a comprehensive digital agency that specialises in providing SEO solutions for a wide range of sectors. In addition to SEO, we also provide a wide range of services, including web design and development services, explainer video services, social media services, branding services and PPC services. Capsicum Mediaworks is an SEO agency based in Vile Parle, Mumbai, that has provided SEO services for clients across the globe, including countries like India, the UK and Australia. Capsicum Mediaworks has provided tailor-made SEO solutions to clients spanning various sectors for the past 10+ years. Some brands may experience a boost in their rankings, while others may witness a decline. In this dynamic environment, Capsicum Mediaworks has emerged as one of the leading SEO agencies in Mumbai, helping brands navigate the ever-changing world of search engine algorithms. What makes Capsicum Mediaworks stand out from our competitors is our unwavering commitment to creativity, quality, and client satisfaction. We put our client’s objectives and desires above all and craft unique and tailored solutions around them. We also discuss Among our clients, we are known for our high-quality & innovative digital strategies combined with state-of-the- art technology. We consider and prioritise our client’s needs and preferences in every project, which has helped us build their trust over time. Capsicum Mediaworks was founded by Nirav Dave (Co-founder & Partner) and ShailendraDave (Co- founder & Partner). With a combined experience of over 30 years, they established the company with the Nirav Dave Co-founder & Partner June 2023 www.ciolookindia.com www.ciolookindia.com

already started to experience a recession. Of course, a slower economy can be bad for a company; however, we have continued to provide high-quality services keeping our clients happy. Capsicum Mediaworks offers a wide variety of digital solutions, including development, marketing and branding. Currently, we are focused on onboarding new clientele from various sectors who are in need of these services. With our experience and assets, we feel that we are more than capable of providing best-in-class services to our existing clients as well as new clients. While shifting algorithms and changing user behaviour is a constant challenge, we have grown accustomed to these variables. We view challenges as valuable opportunities for learning and growth. Thorough market research and knowledge of current trends is our first step towards tackling such problems. Capsicum Mediaworks recognises the importance of adapting to modern times and technologies. “ “ We are keen on expanding our presence in not just India but also in the international markets. The demand for SEO and other digital marketing services is very high and this can be a great opportunity to expand our business. What would be your advice to budding entrepreneurs who aspire to venture into the SEO Solution space? modern technologies like AI and ML impacts the SEO Solution space and how your company is adapting to the change. the ideas we have with our clients as well as our team; this collaboration helps us to maximise our creativity and avoid errors. addition, a well-thought-out process was also put in place, ensuring our clients could easily communicate with us and our team. Entrepreneurship is a great path for those who want to make a difference in the world. However, it is also very risky to be an entrepreneur as the road is never smooth. You’ll constantly experience ups and downs. Your journey towards a successful SEO venture will be filled with events that might discourage you, but you mustn’t lose your focus. 10 11 With the expansion of our business, we would still be prioritising a bespoke customer-centric approach towards our strategies. Our steps towards achieving this goal would include making our team stronger, evaluating current strategies, setting realistic targets and developing branding strategies. Please brief us about your journey in the SEO industry and how you made the company excel in its niche. What professional qualities and values do you think your clients admire in you the most? Change in the SEO sector is inevitable! The best way to stay relevant in the SEO industry is to adapt to these changes and new trends, ensuring your clients receive the best. When we founded Capsicum Mediaworks in 2010, we had only one goal in our minds: to build brands and transform business across sectors. Our digital approach to building brands helped us gain an upper hand over our competitors as digital marketing was fairly new in 2010. At Capsicum Mediaworks, we believe that a client’s success is our success. This philosophy reflects in our methods. We have a client-centric approach where we listen to our client’s needs and create customised solutions for them. Capsicum Mediaworks recognises the importance of adapting to modern times and technologies. We are actively learning and finding new ways to incorporate AI and ML in our SEO strategies to enhance our strategies and processes. At Capsicum, we use AI to enhance the content quality, avoid errors and even plan strategies. To be successful, you need to have a strong foundation and a thorough knowledge of SEO fundamentals. You should be aware of all the techniques and tactics you will require. SEO is also a dynamic field that is constantly changing and evolving. You must be curious and a lifelong learner to stay ahead of the competition. You must be on top of every latest development, algorithm update, and emerging technology, wondering how you can leverage them for your benefit. One of our unique approaches to finalising ideas is a three-way process, where we discuss the idea with our clients & team so that we all benefit maximally from the collaboration. We have dubbed this as the WIN-WIN- WIN method. The added creativity and collaboration enhance the finished product, which all of our clients seem to like. With tailor-made branding and white- hat SEO strategies, we helped our clients increase their ROI. We gained a positive reputation among our clients for our data-first approach to meeting clients’ goals. This helped us get global clientele and find our footing in the market. Considering the current industry scenario, what kind of challenges do you face, and how do you drive your company to overcome them? There are constant news and rumours that the recession is about to impact the Indian economy. Many countries where our clients are based and located have How do you envision scaling your company’s operations and offerings eventually, adhering to its future goals? We also built a strong internal team capable of delivering high-quality results to our client’s unique needs. In Being an experienced leader, share your opinion on how the adoption of June 2023 www.ciolookindia.com www.ciolookindia.com June 2023

Know-How Importance of SEO in Enhancing Organizational REACH H In today's digital age, where online interactions shape consumer behaviour and influence business success, the strategic implementation of Search Engine Optimization (SEO) has emerged as a pivotal driver of organizational growth. ow magically is our world transforming in front of our eyes? The technological advancements of the digital revolution have completely revamped all our personal, professional and business realms. 12 13 The prowess of SEO lies not only in its ability to boost website visibility but also in its capacity to foster deeper connections with target audiences. As businesses navigate the intricate web of online competition, the significance of SEO in enhancing organizational reach has become an undeniable necessity. Unveiling the Essence: Navigating the Digital Labyrinth Imagine the internet as a sprawling metropolis with countless streets and alleys. SEO is the GPS that guides search engines to your business's doorstep, ensuring potential customers find you amidst the bustling crowd. When individuals search for products or services related to your industry, effective SEO ensures that your website is among the top results. This enhanced visibility drives traffic and creates a lasting impression, positioning your organization as a relevant player in the market. The Profound Importance of SEO in Elevating Organizational Reach Consider a scenario where you search for information or a product; the first few search results are from reputable sources. This immediate credibility influences your perception of these brands. SEO isn't just about appearing in search results but at the right place and time. Being featured prominently in search engine results lends credibility to your brand, implying that search engines consider your website a trustworthy source of information or solutions. June 2023 www.ciolookindia.com www.ciolookindia.com June 2023

**Boosting Online Visibility and Brand Recognition: comparisons of various course options (consideration stage), and finally, guides on enrolment and payment processes (decision-making stage). This targeted approach nurtures prospects into satisfied customers. The battle for attention is fierce in a digital landscape inundated with information. SEO is a guiding light that directs organic traffic toward a business's digital doorstep. Imagine a startup specializing in eco-friendly skincare products. With strategic SEO practices, the company can ensure that its website ranks prominently for key terms like "natural skincare," increasing the likelihood of potential customers discovering their offerings. Through effective keyword optimization, meta descriptions, and quality content, SEO turns obscure corners of the internet into prime real estate for brand exposure. **Gaining a Competitive Edge: In an ever-evolving business landscape, staying ahead of the competition is paramount. Effective SEO strategies provide a competitive edge by enabling businesses to adapt to changing consumer behaviours and search trends. Imagine a tech startup offering innovative home automation solutions. By continuously monitoring keywords related to smart homes and integrating them into their content, the company can position itself as a thought leader in this burgeoning industry. This proactive approach enhances visibility and positions the business as an authority, attracting both customers and media attention. **Elevating User Experience and Engagement: Modern consumers value seamless experiences, and search engines recognize this. Google and other search engines prioritize websites that deliver exceptional user experiences. A well-optimized website isn't just about incorporating keywords; it provides valuable, easy-to- navigate content that addresses users' needs. For instance, an online furniture retailer can enhance engagement by optimizing their website for mobile devices, ensuring swift loading times, and organizing products into user-friendly categories. As a result, visitors are more likely to explore, interact, and convert into customers. An Integral Pillar of Digital Success The importance of SEO in enhancing organizational reach cannot be overstated. Beyond the technical aspects, SEO encapsulates the essence of understanding and catering to the needs of modern consumers. 14 SEO is the orchestrator of a harmonious online symphony, from boosting online visibility and fostering engagement to guiding users along their journey and gaining a competitive edge. **Fuelling Targeted Traffic and Conversion Rates: SEO transcends mere website traffic; it directs the right traffic. Consider a travel agency specializing in luxury cruises. By optimizing their content around keywords like "luxury cruises to the Caribbean," they attract users actively seeking their services. As a result, the agency experiences higher conversion rates, as these users are more likely to engage with the content and take desired actions, such as booking a cruise. SEO's ability to attract pre-qualified leads significantly impacts a business's bottom line. As businesses weave the threads of strategy and innovation, embracing the power of SEO paves the way for meaningful connections, remarkable growth, and enduring success in the dynamic landscape of the digital age. I N D I A **Navigating the Customer Journey: SEO serves as a guiding compass in the intricate dance of the customer journey. Prospective customers typically move through stages of awareness, consideration, and decision- making. By tailoring content to align with these stages, businesses can cater to users' specific needs at different points in their journey. For instance, an educational institution offering online courses can create blog posts addressing common questions about the benefits of e-learning (awareness stage), followed by detailed June 2023 www.ciolookindia.com

About the Visionary Vinita's journey in the field of SEO has been remarkable. It all started with a marketing partnership, which eventually led her to build and extend the department to a standalone company of more than 70 members at EvenDigit, a full-service digital marketing agency. Throughout her career, Vinita has developed exceptional problem-solving skills, effective communication, and a team- oriented mindset that has contributed significantly to the company's success. With a master's degree in Business Administration and a certification in Project Management from the Project Management Institute, she has gained valuable knowledge and skills that have helped EvenDigit excel in the digital marketing industry. Offering Unique SEO Approach to Making Brands Unmissable Everywhere T search algorithms, and evolving consumer behavior. As a result, SEO strategies have become more complex and specialized, and businesses must stay up to date with the latest trends and best practices to remain competitive in online search rankings. Standing out with Exclusive Offerings One aspect that makes EvenDigit stand out in the cutthroat competition is its focus on delivering measurable results to its clients. The agency uses data-driven strategies to ensure that its clients' marketing campaigns are effective and efficient. This approach allows EvenDigit to optimize its clients' marketing budgets and deliver the best possible return on investment (ROI). he Search Engine Optimization (SEO) industry has undergone significant transformation in recent years with advancements in technology, changing EvenDigit, an award-winning Digital Marketing Agency, understands that digital marketing is crucial for putting a brand on top of search results. However, its approach is different as the company aims to make the brand unmissable every time and everywhere, rather than simply pushing it. They strive to create a desire for the brand's products and services in consumers. EvenDigit's comprehensive range of offerings, combined with its focus on delivering measurable results, makes it an ideal partner for businesses looking to build a strong digital presence and drive growth in the online marketplace. As a leader, Vinita believes in cultivating a positive work environment that fosters teamwork, innovation and creativity. This approach has enabled EvenDigit to become one of the most highly regarded digital marketing agencies in the industry, known for delivering exceptional results for the clients. Vinita takes pride in her journey in the SEO industry and is committed to continuing to drive innovation and lead EvenDigit to the new heights of success. 16 17 EvenDigit distinguishes itself from its competitors by offering an array of integrated services, such as search engine optimization (SEO), paid advertising (PPC), social media marketing (SMM), email marketing, video animation, content writing, and web development. By providing all these services under one roof, EvenDigit ensures that its clients' digital marketing campaigns are coherent, seamlessly integrated, and impactful. When EvenDigit was initially established by Vinita Pariyani, it was only a small service within Systematix Infotech. However, with meticulous planning and execution, the firm has grown into a comprehensive digital marketing agency with a team of over 70 members. Its team's hard work and dedication have allowed us to establish itself as an expert in the field, which is evident in EvenDigit’s recognition as a Google Premier Partner, Meta Partner, and Microsoft Bing Partner. Moreover, EvenDigit is pleased to have received top-rated status on Clutch and Upwork, which reflects their high-quality work. Another factor that sets EvenDigit apart is its emphasis on producing quantifiable outcomes. The agency uses advanced analytics tools to track and evaluate the performance of its clients' marketing campaigns. This enables EvenDigit to make informed decisions based on data insights, thereby optimizing campaign performance, and boosting ROI. Such an approach is particularly crucial in today's fiercely competitive digital landscape, where businesses must make every marketing dollar count. Vinita Pariyani CEO EvenDigit Despite facing challenges such as the COVID-19 pandemic, EvenDigit has continued to expand and flourish. Vinita takes immense pride in the team's accomplishments at EvenDigit, as it has worked tirelessly to establish itself as a prominent digital marketing agency. Vinita is excited to continue growing and delivering outstanding results for EvenDigit’s clients. Proven Work Method EvenDigit's SEO approach is comprehensive and covers all aspects of online marketing, from website optimization, link building and content creation to social media management. June 2023 www.ciolookindia.com www.ciolookindia.com June 2023

The Most Prominent SEO Companies to Watch 2023 Modern Business Barriers EvenDigit faces the challenge of keeping up with the constantly evolving technology and staying abreast of the latest trends and solutions, which requires significant investments in time, resources, and training. To address these challenges, the team at EvenDigit has taken a proactive approach. The ultimate goal is to deliver results that drive more traffic to clients' websites and improve their online visibility. Proud of its proven track record of success, the team at EvenDigit boasts many satisfied clients across various industries, a testament to their expertise and commitment to excellence. The company is dedicated to providing the best possible outcomes for its clients. EvenDigit's comprehensive range of offerings, combined with its focus on delivering measurable results, makes it an ideal partner for businesses looking to build a strong digital presence and drive growth in the online marketplace. The company continuously invests in research and development to innovative and effective solutions to its clients. Additionally, EvenDigit prioritizes employee training and development to ensure that the team has the latest skills and knowledge to deliver quality work. What Makes EvenDigit Exceptional At EvenDigit, it is believed by the team that their clients admire the commitment to professionalism and delivering high-quality work. The team acknowledges that the needs and concerns of their clients are of the utmost importance, and therefore makes themselves available 24/7 to address any issues that may arise. Despite the various challenges in the current industry landscape, Vinita believes that innovation and creativity are essential to overcome any obstacles. She encourages the team to think outside the box and explore new solutions and approaches to problems. EvenDigit's approach is customer-centric, with a focus on delivering an exceptional customer experience, and prioritizes using feedback to continuously improve their services. With this approach, EvenDigit has a client retention of 70%, which is exceptional for the industry standard. Vinita takes pride in this achievement. Focus on Result-driven Approach Vinita advises budding entrepreneurs who wish to enter the SEO industry to focus on delivering value to their clients. She highlights that the SEO industry is results-driven, and clients expect to see measurable outcomes such as increased website traffic, higher search engine rankings, and improved conversion rates. Therefore, it's essential to have a deep understanding of SEO best practices and stay updated with the latest trends and changes in search algorithms. 18 18 19 19 Advance Techs’ Impact on Business According to Vinita, the integration of modern technologies like Artificial Intelligence (AI) and Machine Learning (ML) has had a significant impact on the SEO industry. With search engines becoming more intelligent and user-oriented, SEO solutions need to be both effective and innovative. The team at EvenDigit recognizes the importance of keeping up with the latest industry trends and technologies. They have swiftly adapted to the evolving landscape by incorporating AI and ML into their SEO solutions. This has enabled them to deliver more precise and tailored solutions to their clients. Moreover, having a clear understanding of the target audience and their needs is critical to tailor the services and messaging to effectively reach and engage with clients. By focusing on providing value to clients and staying up to date with the latest trends, entrepreneurs can build successful SEO businesses that deliver real results. With a strong client base in the USA, the company will also open a new office and increase its team size to better serve clients in this region. Ongoing training and development will remain a priority for the team to ensure that services continue to meet the company's high standards. EvenDigit will regularly assess and optimize internal processes to work as efficiently as possible, delivering quality services to the clients. Scaling Business to New Heights EvenDigit is committed to its core values and brand vision of Progressive Growth with Boost as it expands its operations and offerings to align with its future goals. This vision is represented by the forward-pointing arrow and sparks in the company’s logo and guides everything the agency does. For instance, EvenDigit uses AI-powered tools such as PowerBI to collect and analyze data and automate routine tasks such as keyword research and content optimization. This approach allows the team to focus on more strategic initiatives while providing clients with more efficient and effective solutions. Automation is another crucial strategy for scaling operations, replacing the need to manually create, manage, and report on thousands of digital ad campaigns with a unified portal powered by OpenAI. This approach will reduce the workload on the team and enable them to focus on high-value work, increase capacity and deliver better results for the clients. By leveraging these modern technologies, EvenDigit delivers personalized and results-driven solutions to its clients. To support the expansion plans, EvenDigit will focus on several key strategies, including expanding its offerings globally and covering new geographical markets beyond India, USA, and Canada. June 2023 www.ciolookindia.com www.ciolookindia.com June 2023

Tech-Talks Enhancing SEO Operations with Emerging Trends of Technology I As the digital landscape evolves at an unprecedented pace, businesses that grasp the potential of integrating these technologies into their SEO operations are poised to stay ahead of the curve and thrive in the competitive digital arena. n digital marketing, where algorithms reign supreme and online visibility is paramount, the synergy between Search Engine Optimization (SEO) and emerging technology trends has become a dynamic force to be reckoned with. 20 21 Elevating SEO Operations: Harnessing the Power of Emerging Technology Trends In the digital age, where search engines dictate business success and online visibility is paramount, staying ahead of the curve requires harnessing the power of emerging technology trends. The intricate dance between Search Engine Optimization (SEO) and these trends are reshaping the landscape of digital marketing. Artificial Intelligence (AI) and Machine Learning: Revolutionizing Keyword Strategies Artificial Intelligence and Machine Learning have transcended the realm of sci-fi to become driving forces in modern digital marketing. These technologies are revolutionizing SEO operations by refining the precision of keyword targeting, content optimization, and user experience enhancement. AI-powered algorithms can analyze massive datasets to identify trends and predict shifts in user behaviour, enabling businesses to tailor their SEO strategies accordingly. For instance, AI-driven tools can expect the keywords users will likely search for and guide content creation, resulting in more relevant and engaging material. For instance, consider a travel agency. With AI’s insights, they identify rising travel trends and adjust their content strategy to include keywords like “eco-friendly destinations” or “sustainable travel,” tapping into evolving user preferences. June 2023 www.ciolookindia.com www.ciolookindia.com June 2023

Voice Search Optimization: Crafting Conversational Content Mobile Optimization and Accelerated Mobile Pages (AMP): Capturing Mobile Audiences The surge in voice-activated virtual assistants like Siri, Alexa, and Google Assistant has made voice search a significant search method. SEO operations are adapting by optimizing content for conversational and long-tail keywords that users are more likely to use in voice searches. With voice search becoming more prevalent, businesses that integrate this trend into their SEO strategy ensure that their content remains relevant and easily discoverable by voice search users. Mobile devices have become the primary platform for internet access, and search engines are taking notice. Google’s Accelerated Mobile Pages (AMP) project aims to provide faster-loading web pages for mobile users. By embracing AMP and optimizing for mobile, businesses enhance their SEO operations by ensuring seamless user experiences, faster load times, and improved search engine rankings. An exemplary instance is an online news portal. By adopting AMP, they ensure their articles load instantly on mobile devices, enticing readers with seamless, lightning- fast experiences. An example here is a restaurant optimizing for voice search. They tailor their content to accommodate queries like “Where can I find the best sushi near me?” rather than traditional keyword phrases, ensuring they remain discoverable in voice search results. Data Analytics and Predictive Analytics: Personalizing User Experiences Featured Snippets and Position Zero: Securing Prime Real Estate Data is the foundation of effective SEO operations, and emerging technology trends are revolutionizing data analytics. Predictive analytics, fuelled by AI and Machine Learning, enables businesses to anticipate user behaviour, trends, and shifts in the market. By harnessing these insights, organizations can fine-tune their SEO strategies, optimize content, and deliver personalized experiences that resonate with their target audience. Featured snippets or position zero, are concise, direct answers at the top of search engine results pages. These snippets provide users with quick, relevant information without needing to click through to a website. Emerging technology trends enable businesses to optimize their content to appear in featured snippets, offering a prime opportunity to capture users’ attention and increase click- through rates. 22 A retail brand, using data trends to forecast the demand for specific products, pre-empts user searches by optimizing its content for those products, delivering tailored results and a personalized shopping experience. Imagine an electronics retailer. Creating concise product descriptions and guides increases the chances of their content being featured as a quick answer for user queries like “How to connect a smart TV to Wi-Fi?” Pioneering the Future of SEO Video and Visual Search: Crafting Visual Narratives In the age of digital transformation, staying stagnant is not an option. Embracing emerging technology trends to enhance SEO operations is the key to unlocking a new realm of possibilities. Whether through AI-driven insights, voice search optimization, or visual content integration, businesses that harness the power of these trends propel their SEO strategies toward unprecedented success. As digital landscapes continue to evolve, those who embrace these technological innovations not only navigate the ever- changing terrain but also pioneer the future of SEO, securing their position as leaders in the dynamic world of digital marketing. The rise of visual content and the integrating of images and videos into search results have introduced a new dimension to SEO. Visual search technology allows users to search for information using images, which opens up avenues for businesses to optimize images and videos for search engines. Brands that leverage this trend can enhance their visibility and connect with users who prefer visual content consumption. Consider a fashion brand. By optimizing images of their latest collection with descriptive alt text and relevant keywords, they tap into visual search results, ensuring their products catch the eye of fashion enthusiasts searching for trends. June 2023 www.ciolookindia.com

Empowering Businesses with Effective SEO Solutions I important components of digital marketing is Search Engine Optimization (SEO), which helps businesses increase their online visibility, reach their target audience and drive revenue. If you are looking to penetrate international markets, investing in a well-crafted SEO strategy is essential. n today's digital age, a strong online presence is essential for business success. One of the most Webiators is a renowned provider of top-notch SEO solutions that play a vital role in enhancing businesses' online visibility and driving organic traffic to their websites. businesses establish a robust online presence and achieve their growth objectives. We offer a wide range of solutions, including SEO, PPC, Social Media Marketing, Conversion Rate Optimization (CRO) and Content Marketing. Yogesh Khasturi Founder Our USP and expertise lie in our profound understanding of SEO principles and practices, combined with our team of skilled professionals who stay updated on the latest industry trends and algorithm changes. This enables us to develop personalized strategies tailored to each client's specific requirements, ensuring effective results in terms of improved search engine rankings and increased organic traffic. Our expertise encompasses providing exceptional SEO services, managing targeted PPC campaigns across platforms like Google, Bing Ads, and social media, and building a strong social media presence through engaging content, account management, and effective advertising strategies. 24 25 Yogesh Khasturi, Founder of Webiators is helping businesses boost their authority and credibility online, reduce bounce rates, increase user engagement and boost conversions by leveraging the latest SEO techniques. The clientele can gain a competitive advantage in the market by having more topical content via keyword research and implementation. By implementing SEO techniques such as optimizing for multiple languages and leveraging social media marketing, businesses can increase their global presence and reach a wider audience. We prioritize our client’s unique business goals and target audiences, crafting customized strategies that align perfectly with their needs. Transparency, communication, and regular progress updates are central to our approach, as we believe in keeping our clients informed and providing detailed reports on key performance metrics. Our track record as one of the leading SEO solution providers is a testament to our unwavering commitment to delivering exceptional outcomes for our clients. Webiators proactively address challenges through agility, continuous learning, client-centricity and a focus on staying ahead of industry developments. We at CIOLook India interviewed Yogesh on conquering enterprise SEO and driving business online. Let’s delve into the intercepts of the interview! Tell us more about your company’s offering and what aspects make it stand out in the cutthroat competition. Our comprehensive digital marketing services are designed to help Please brief our audience about your company/firm, its USPs, and how you are currently positioned as one of the best SEO Solution Providers. June 2023 www.ciolookindia.com www.ciolookindia.com June 2023

The Most Prominent SEO Companies to Watch 2023 impacts the SEO Solution space and how your company is adapting to the change. As an experienced leader in the SEO space, I have seen firsthand how the adoption of modern technologies like AI and ML has impacted the industry. These technologies have the potential to revolutionize SEO by making it more efficient and effective. Additionally, we optimize websites and landing pages through thorough analysis, A/B testing, and user behavior tracking to maximize conversion rates and enhance the overall user experience. With over a decade of experience in the business realm, he possesses a profound understanding of the intricacies and requirements of various industries. Despite these challenges, there are a number of things that SEO professionals can do to overcome them. Some of the most important things include: • SEO professionals need to stay up-to-date on the latest trends in the industry, including changes to search engine algorithms. • SEO professionals can learn a lot from each other by building relationships with other professionals in the industry. • SEO professionals can stay ahead of the curve by investing in education and training. • Delivering measurable results and prioritizing client success should be at the core of your approach. Embrace a data-driven mindset, provide excellent customer service, and maintain ethical practices. Stay adaptable and open to learning, as the SEO landscape is ever-changing. Persistence, patience and consistent dedication are key to long-term success in this dynamic industry. • Yogesh's commitment to continuous learning and staying abreast of industry changes have allowed us to implement effective strategies that yield exceptional outcomes for our clients. His expertise and leadership have played a vital role in shaping our company's success. There are several key aspects that set apart Webiators in the cutthroat competition: • Results-driven Approachis highly focused on delivering measurable results and achieving our client's specific business goals. • Our team consists of experienced professionals who possess deep knowledge and expertise in various aspects of digital marketing. • We understand that every business is unique, so we prioritize understanding our client's objectives, target audience, and industry dynamics. This enables us to develop customized strategies that align with their specific requirements and yield maximum results. • We believe in building strong partnerships with our clients based on transparency and open communication. • We offer a comprehensive suite of digital marketing services, ensuring that our clients have access to integrated solutions that cover various aspects of their online presence. This enables us to create cohesive strategiesand holistic approachesthat generate synergy and drive long-term success. • • For example, AI can be used to automate tasks like keyword research and content optimization. This can free up SEO professionals to focus on more strategic tasks. ML can also be used to analyze large amounts of data to identify trends and patterns that can be used to improve SEO performance. How do you envision scaling your company’s operations and offerings eventually, adhering to its future goals? The future is unpredictable, but we believe that Artificial Intelligence and Machine Learning will play a major role in shaping it. To remain competitive in the ever-changing digital landscape, we are committed to a culture of continuous innovation and adaptation. We believe that by constantly evolving our products and services, we can not only achieve our own success but also help our clients succeed. Under his guidance, our SEO team thrives in delivering customized services tailored to each client's niche, thanks to his strategic mindset and analytical approach. Moreover, Yogesh has fostered a collaborative work environment, promoting teamwork, innovation and professional growth among our talented SEO professionals. Webiators proactively address challenges through agility, continuous learning, client-centricity and a focus on staying ahead of industry developments. By leveraging our expertise, embracing technology advancements, and maintaining transparent communication with clients, we overcome challenges and ensure our company's resilience and success in the ever-changing SEO industry. My company is actively adapting to these changes by investing in AI and ML technologies. We believe that these technologies will allow us to provide our clients with the best possible SEO services. 26 27 What professional qualities and values do you think your clients admire in you the most? Clients admire Yogesh for his expertise and knowledge in digital marketing, particularly in SEO. • They appreciate his transparent communication, keeping them informed and addressing their concerns. • His commitment to customization and personalization resonates with them, as we tailor strategies to their specific needs. • His results-driven approach and focus on their success make us a trusted partner. • Clients value his professionalism, expertise and dedication to delivering measurable results while putting their needs first. Considering the current industry scenario, what kind of challenges do you face, and how do you drive your company to overcome them? The SEO industry is constantly changing, and as a result, SEO professionals face a number of challenges. Some of the most common challenges include: • The ever-changing landscape of search enginesincludes updating their algorithms, which can make it difficult for SEO professionals to keep up. • The SEO industry is becoming increasingly competitive, as more and more businesses are looking to improve their online visibility. • SEO is a complex and ever- changing field, which means that SEO professionals need to have specialized knowledge about the latest trends and best practices. What would be your advice to budding entrepreneurs who aspire to venture into the SEO Solution space? For budding entrepreneurs looking to venture into the SEO solution space, here is valuable advice that they must consider- • Focus on building a strong foundation of SEO knowledge by understanding the fundamental principles and staying updated with industry trends. • Gain practical experience by working on real SEO projects and analyzing the results. Networking is crucial, so connect with professionals, attend conferences, and join communities to foster collaborations and partnerships. We do not aspire to be in every niche, but rather we want to be the best in our niche. And by "best," we mean using the latest technology to deliver results- oriented work. We believe that this is the best way to serve our clients and create a sustainable business for the future. Please brief us about the Featured Person(s) journey in the SEO industry and how they have made the company excel in its niche. Yogesh, the visionary founder of Webiators, has been an extraordinary source of inspiration for our SEO team. Being an experienced leader, share your opinion on how the adoption of modern technologies like AI and ML June 2023 www.ciolookindia.com www.ciolookindia.com June 2023

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The Most Prominent SEO Companies to Watch - 2023

The Most Prominent SEO Companies to Watch - 2023

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