Strategies for Dropshipping Stores to Increase Shopify Sales With Wiser Shopify

2. Strategies for Dropshipping Stores to Increase Shopify Sales During BFCM • With BFCM around the corner, it’s crucial for merchants to plan their sale and set up strategies to get their brand in front of shoppers and sell more. With more competition, dropshipping stores especially need to find ways to sell their brand and ensure their store visitors end up buying. • What’s more, dropshipping stores also have to prove their authenticity to their shoppers and prove that they aren’t fake. With a large number of fake online businesses being set up today. Building credibility especially to new store visitors who visit your BFCM sale is hard.

3. 1. Keep shoppers on the store with recommendations on the product page • Oftentimes, store visitors start browsing your products only to drop-off at the end of the product page. Such a problem is especially damaging to your Shopify store sales during BFCM since you are attracting a large number of shoppers during this time. • You can solve this issue by placing relevant product recommendations on your product pages. Using Wiser, you can display recommendations like ‘Similar Items’ or ‘Recently Viewed Items’ to get shoppers to browse more. Such recommendations at the right places on your Shopify store ensure that the shopper ends up finding what they are looking for.

4. 2. Display upsell offers to increase AOV • One of the best ways to increase your AOV during BFCM is by displaying upsell offers. This sales strategy allows you to tap into the shopper’s interests and get them to buy more. • Upselling is a sales strategy where customers spend more by buying an upgraded version of what they planned to buy. This way, your customers would end up buying a higher- priced item that is better than what they intended to. • You can display upsell offers on your dropshipping store with the Discounted Upsells & BOGO app. The app lets you display upsell offers at different touchpoints. So, you can show an upsell offer when the shopper adds the item to their cart or on the product or cart page. You can also get shoppers to buy 2 items for a discounted rate.

5. 3. Show user-generated content on your storefront and product pages • As an online store, it’s crucial to build your credibility as a brand. Since a large number of yoru BFCM shoppers are new, you need to prove your brand’s authenticity and win your shoppers’ trust. What better way to do this than by displaying pictures of other customers using your products! • User-generated content is content like text, videos, images, reviews, etc. that is created by people, rather than the brand. With this content, you can show your store visitors how the product actually looks and assure them of your credibility.

6. 4. Place your trust badges front and center • Another crucial visual element to build trust on your Shopify store is a trust badge. A trust seal or badge is a badge or seal that proves your credibility, showing how secure you are and the traditional payment methods you accept on your Shopify store. • One study found that placing a trust badge on your eCommerce store can bring in a 42% increase in sales. • Many brands place a trust badge on different parts of their Shopify store, from the footer to the product page to the cart page. If you haven’t already set up a trust badge on your Shopify store, you can install the Free Trust Seal Shopify app to get started. You can find the trust badges Shopify apps for free on app store easily.

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