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Health Drink for Kids

Maltwin is a delicious malt-based health drink for children made with the winning combination of Higher Protein, Higher Vitamins, and Lower Added Sugar, to help support the daily nutritional requirements of your children and help them prepare for todayu2019s fast-paced world.

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Health Drink for Kids

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  1. Maltwin is a delicious malt-based health drinkfor children made with the winning combination of Higher Protein, Higher Vitamins, and Lower Added Sugar, to help support the daily nutritional requirements of your children and help them prepare for today’s fast-paced world. Made with 100% naturally malted Barley, this nutritious drink powder for kids works to effectively retain nutrients in an easily digestible form. Unlike most popular malt-drinks that use cereal extracts, Maltwin’s naturally malted Barley formula makes everyday milk healthier and tastier with its delicious Chocolate Bourbon flavour. With nearly 50% more Protein than leading malt health drinks, Maltwin keeps children active and energetic throughout the day, in ways that their regular diet may fail to.

  2. About the Company • About MALTWIN • Concepts • Unique selling Points • Benefits of MALTWIN • Features • Ingredients • Nutritional Composition • Recommended servings • Target & Positioning • Brand Guidelines • Brand colour • Brand fonts • Appendix

  3. Powered with 24 vital Vitamins and Minerals, Maltwin chocolate drink promotes healthy growth, enhanced brain function and strong immunity and bones. In addition, low sugar and higher fibre content in Maltwin ensures sustained release of energy and a healthy gut. What is Barley Malt Extract? Malting is a traditional process of soaking grains in water to sprout, dry and cook them. It involves conversion of starches to sugars which aids in sustained energy release. The Malt Extract used in making Maltwin is obtained from 100% Barley Malt, which contains beta glucans that help cleanse the digestive system and maintain a healthy heart by lowering cholesterol. Therefore, this high protein drink, with natural minerals from Barley, can ensure healthy cognitive functions, improved nervous system, and production of red blood cells. 2 glasses of Maltwin health drink in a day can help meet your child’s daily nutritional requirements and prepare them to be a winner. Try it today!

  4. Established in the year 2004, PMV Nutrient Product Pvt. Limited is a part of PMV Group of companies which is one of the largest malting conglomerates in India. With nearly 50 years of experience in manufacturing Malt Extracts, Malt Grains, Malt flour, and Nutritional Powders, PMV Group is proud to introduce a malt based food which aims at satisfying the needs of our customers in the best way. The company reiterates its commitment for continuous improvement and development in the areas of technology, resources, systems and its products.

  5. MALTWIN MALTWIN is a malt based health drink made with an ideal combination of Higher Protein, Higher Vitamins, and Lower Sugar to support the daily nutrition requirements of the human body in today’s fast-paced world. With nearly 50% more protein than a leading malt based food in the segment, Maltwin keeps you active and energetic throughout the day, in ways that your regular diet may fail to with 24 vital vitamins and minerals, Maltwin is a health drink for kids (5 - 12 Years).

  6. Matwin is available in three different packs These are - Re-Fill Box (450 gm) - Jar (250 gm) - Sachet (30 gm) *The pack artwork pdfs are enclosed as Appendix*

  7. The product concept as visualized in the following 2 pages are work in progress. They give a clear idea as to what the brand is, what it offers, who the target consumers and audience are and other relevant details. Please note that some of the earlier marketing work attached the document may not be consistent with these concepts.

  8. Concept 1

  9. Concept 2

  10. The Winning Malt Formula to Strength, Immunity, Growth & Development of Children The USPs: • 100% Malted Barley: Made with pure malt extract from 100% naturally malted* barley : Retains nutrients in an easily digestible form, unlike un-malted cereal extracts used by other brands • Higher Protein: 2 Times More Protein than a leading brand and enriched with Calcium, Potassium and Phosphorous • Lower Sugar: Lower added sugar and rich in fibre: Barley Malt is great for sustained release of energy and fibre promotes gut health. Other brands, with sugar as a major ingredient, give unhealthy sudden spikes of energy • Higher Vitamins: 24 essential vitamins, minerals and Active Immuno-Nutrients like Copper, Selenium, Zinc and Vitamins A,B6, B12,C,E & Folic Acid. • Great Taste: Chocolate Bourbon and Vanilla flavours

  11. BENEFITS OF MALTWIN: • The higher protein content within Maltwin ensures building bone and muscle mass • The Nutritional content helps in building stronger immunity • It is known for enhancing brain function • Maltwin helps in better growth and overall development of the children • It is also beneficial for improving Metabolism.

  12. FEATURES: Flavour: Maltwin comes in premium Chocolate Bourbon flavour which is tasty and does not require any additional sugar, making the drink super healthy. Reliability: The ingredients are sourced from heritage suppliers, which are then combined with state of the art technology to produce a distinctive product in the segment of health food drinks. Recipe: Made with an extra dash of protein, combined with 100% Barley Malt Extract and then mixed with plenty of vitamins, it is a drink made for winners. Technology:Maltwin is manufactured using best in class Vacuum Band Drying technology which helps in preserving loss of essential nutrients, aroma, and provides consistent product quality with excellent solubility.

  13. INGREDIENTS: Barley Malt Extract, Milk Solids, Sugar, Cocoa Solids, Whey Protein, Vitamins and Minerals, Acidity Regulators (INS500(ii)), Stabilizer (INS 412), Emulsifier(INS322) Nutritional composition protein, essential amino acids, soluble fibers, vitamins B2, B3, and B6; the minerals iron, calcium, and potassium; and the micro-minerals magnesium, manganese, and selenium. Recommended Servings: 2 Glasses of MALTWIN in a day ensures most of your daily nutritional requirements: HOT: Mix 3 Tablespoons (30gms) of Maltwin to a cup of hot milk. COLD: Mix 3 Tablespoons (30gms) of Maltwin to a little warm milk, top-up with chilled milk

  14. TARGET AND POSITIONING: The target user and audience of MALTWIN would be as follows: • The target consumer or the user of Maltwin would be children from the age group of 5 -12 years old. • The target Audience or the customer of Maltwin would ideally be the Mothers.

  15. The Following chart would give an overview of positioning of Maltwin to its competitive brands:

  16. Colours - Fonts - Art works Brand Guidelines

  17. MALTWIN BRAND COLORS BLUE – AI COLOR CODE - # 2B388F (C 100, M 93, Y 7, K 1) ; Pantone Match - NA RED – AI COLOR CODE - # EE4036 ( C 0, M 90, Y 85, K 0) ; Pantone Match - NA YELLOW – AI COLOR CODE - # F9B517 ( C 2, M 31, Y 100, K 0) ; Closest Pantone Match – 124 EC

  18. MALTWIN FONT FAMILY - GOTHAM Gotham is our official font. It’s modern and sophisticated. It feels authentic and familiar. Gotham is a licensed font and is used in all marketing collateral and the website. This is also the font of our logo.

  19. Maltwin Fonts: https://drive.google.com/file/d/1swTlwgNyhJXasN_a 4znCilUWlmqg_Eos/view?usp=sharing • Maltwin Artwork and Product Images: https://drive.google.com/file/d/1rouNqU4jPbpUmgQ 3Xd2C9fR9ugOI-e79/view?usp=sharing

  20. APPENDIX: • What is Malt Based food? According to FSSAI- Malt based food means the product obtained by mixing malt of any kind obtained by controlled germination of seeds, involving mainly steeping germination and • kiln drying processes with other cereal and legume flour with or without whole milk or milk powder, flavouring agents, emulsifying agents, protein isolates, protein hydrolysates, edible common salt, liquid glucose, sodium or potassium bicarbonate minerals, amino acids and vitamins. itIt may contain added sugar and/or cocoa powder and processed in such a manner to secure partial or complete hydrolysis of starchy material in the form of powder or granules or flakes by drying or by dry mixing of the ingredients. • Known Benefits of Vitamins - Build stronger bones: Vitamin D Calcium Phosphorous • Brain Development: Vitamin B6 Vitamin B12 Iodine • Stronger Vision: Vitamin A • Increases Metabolism: Vitamin B1,B2,B4,B4,B5 and Biotin • Building muscles: Protein Potassium • Healthy blood: Vitamin A Vitamin C Iron

  21. Social Media Links - Maltwin website:https://www.maltwin.com/ • Maltwin facebook page:https://www.facebook.com/ProteinMaltVitamin • Maltwin instagram handle:https://www.instagram.com/maltwinofficial/ • LBB article :https://lbb.in/delhi/4-superfoods-that-need-to-ee79e3/ https://www.facebook.com/LBBDelhiNCR/videos/1348994011931476/?v=1348994011931476 https://drive.google.com/drive/folders/1_qiaxiOpIsGtCoPUtQEC97Xj3OOL4jrs?usp=sharing • Online Market links -Amazon:https://www.amazon.in/stores/Maltwin/Homepage/page/97A1FBF7-C947-499E-8FEC-167CB D4343E9 -Flipkart:https://www.flipkart.com/search?q=maltwin&otracker=search&otracker1=search&marketplac e=FLIPKART&as-show=on&as=off -PayTMMall:https://paytmmall.com/maltwin-blpid-517627?page=1&latitude=28.4073332&longitude=7 6.9988556 -1 MG: https://www.1mg.com/search/all?name=maltwin -NetMeds: https://www.netmeds.com/catalogsearch/result?q=maltwin

  22. The Following link will guide you to the Maltwin editable images: • To measure the superiority of Maltwin a detailed comparison was done with all the competitive brands available in the market, amongst different age groups taking Minimum RDA requirements as the basis of it.*Following is the link : https://docs.google.com/spreadsheets/d/1GsOVxHQu4z7XXbmJ3RrVQ5fup1NNZKfedvlx SIeI_fo/edit?usp=sharing • Following is the link for Maltwin advertisements done in newspapers and magazines: https://drive.google.com/drive/folders/17QM9JfW8v7sUQ_C9QRafQDkiHSh2Vibw?usp= sharing • The Following link will guide you to the Maltwin outdoor media advertisements: https://drive.google.com/drive/folders/1EdfTJ7oVypwJ3tvhr8MB32BXsUv_YO-2?usp=sh aring

  23. The Following link will guide you to the Maltwin outdoor marketing and promotional events • Premier soccer league: https://drive.google.com/drive/folders/1VWG1ZQrQj0-RnWV8GjbvSLg-XzzHg3LI?usp=sharing • Adidas creators league: https://drive.google.com/drive/folders/1OyGCMZiXZl4duo-zgqjUWoR924WpSbL3?usp=sharing • St. Xaviers sampling: https://drive.google.com/drive/folders/1R5cbheiiqZ22KN9Zug8eyIKv8exFgC-o?usp=sharing • Shiv nadar school sampling: https://drive.google.com/drive/folders/15OqWpOsgtbWxPJH9K6FlKbui8kpwIKBD?usp=sharing • National swimming championship: https://drive.google.com/drive/folders/120EC4QHES9eY4nBj2r5tUm7rbqbjvYjl?usp=sharing • Haryana swimming championship: https://drive.google.com/drive/folders/1M6hIy3WPfv40pS1lrLFNYnhZpSRwAAKN?usp=sharing

  24. Higher Protein Higher Vitamins Lower Sugar

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