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Pay-Per-Click Advertising

PPC or (Pay-per-click) Advertising,Click here) as you can see the results very quickly as compared to other methods and can make changes to obtain better results.

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Pay-Per-Click Advertising

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  1. Pay-Per-Click Advertising

  2. Types of PPC Ads

  3. 1. Display Advertising In-display advertising, the adverts appear on the Google partner websites. Herein, you can target particular types of people to display your ads. This is an upside because it allows you to select your target audience, like the people who have been to the competitor’s websites, etc., eventually resulting in a good ROI. Usage of image and text ads in an attractive format is a part of this type of advertising.

  4. 2. Social Media Ads Today, Social media advertising has gained tremendous popularity. Posting the ads in the news feed of various social platforms such as Facebook, Twitter, and LinkedIn seems to generate great returns. You don’t need a big social media presence in this form of the marketing campaign. only a user account is sufficient to serve the purpose.

  5. 3. Remarketing Ads It is the most effective part of PPC Ads because you can easily connect with the people who have already visited your website. To attract them to come back to the website, these ads keep popping up while they browse through the internet.

  6. 4. Google Shopping Ads This is much suitable for e-commerce websites especially. In this type of ad, the marketers can display their products below Google search, more popularly known as product listing ads or PLD. PLDs that are called shopping ads also are more detailed compared to other text ads to encourage customers to click on them.

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