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How to identify and fight unauthorized sellers on Ecommerce

Building technology to allow consumers to build trust in the purchase made along with a notification to the customer or brand in case of a counterfeit purchase has been made. This is possible throughu00a0smart packaging solutionsu00a0where digital IDu2019s such as Smart QR codes are used on packaging for the consumer to interact with and authenticate the product instantly.

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How to identify and fight unauthorized sellers on Ecommerce

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  1. How to identify and fight unauthorized sellers on Ecommerce

  2. Product authentication • According to the World Customs Organization (WCO), 7-9 per cent of global trade consists of counterfeit products and more than 70% of counterfeit products are purchased from online marketplaces. • This is a shocking number and makes us second guess all our online purchases and creates a need for product authentication. • The statistics are alarming not only for online trade, but also for offline retail as well with no way for a consumer to identify official distributors, product differentiators and content of the product. • As India battles Covid-19 with the shortage of oxygen, ventilators and medicine, counterfeiters have flooded the market with fake Remdesivir that is being purchased by desperate patients and family members.

  3. Consumer electronic facts

  4. Packaging innovation Several brands have tried to differentiate by using distinct visual markers that are unique to their product for consumer identification and act as anti-counterfeiting solution. This can be • Invisible Printing • Embedded Image/ Holograms • Digital Watermarks • Hidden Marks • Digital ID’s and Smart Packaging Solutions

  5. Product Traceability • Closely monitoring the distribution network and securing the supply chain across wholesalers to stockists to retailers is required to avoid infiltration of counterfeit products. • Basic track and trace can be achieved by traditional methods such as batch coding. However, serialization or smart digital IDs on each SKU or product is required to truly achieve product traceability across the supply chain. • RFID or NFC tags can also be used for visibility into real time inventory movement in the supply chain.

  6. Sepio Products • Sepio Products is an IoT platform focused on transforming supply chain security and efficiency by creating unique digital identities for products and shipments and tracking them through their lifecycle. • Sepio is industry leader in security products and solutions • Sepio has more than 2000 happy customers. • Sepio has rich experience in supply chain & digital technologies. • For more information about product authentication, visit to How to identify and fight unauthorized sellers on Ecommerce

  7. Sepio Products For more information visit our official website sepio products

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