Improving customer experience with eCommerce testing

1. Improving customer experience with eCommerce testing

2. Improving customer experience with eCommerce testing The Covid-19 pandemic has changed the way we do business. It has brought the digital eCommerce to centerstage, driving shoppers to buy products online like never before. According to the latest Digital Commerce 360 analysis, “Consumers spent $861.12 billion online with U.S. retailers in 2020, up 44.0% from $598.02 billion in 2019. Online spending represented 21.3% of total retail sales last year, compared with 15.8% the year prior.” The pandemic has not only fortified irrevocable changes in shopping behavior but also made a strong move towards eCommerce which is expected to proliferate further in the post pandemic world. The role of eCommerce in customer experience  The inception of e-commerce sites dates more than a couple of decades back and it has certainly evolved over the years. Today, literally everything comes to your doorstep at a click of a button. To stay ahead in this competitive world, it is pivotal to provide a seamless experience to customers and this is possible with eCommerce testing. While the pandemic has pushed the eCommerce industry to its golden era, enterprises are reconnoitering various measures to delight their customers and stay ahead in the competition.

3. Improving customer experience with eCommerce testing Securing your eCommerce site against cyber attacks  Failing to secure your eCommerce site will have rigorous effects on its business. Statistics say that small businesses who suffered with cyber-attacks did not last for more than 6 months. The major threats to the eCommerce industry include phishing attacks, credit card fraud, cross site scripting, bad bots, Distributed Denial of Service (DDoS) attacks, and SQL Injection. While these security concerns certainly prove costly to businesses, it is imperative that they adhere to some best security practices and imbibe an efficient security & penetration testing framework. While security is of paramount importance for businesses to stay in the race, it is vital to put a check on all facets of eCommerce testing to improve customer experience and increase return on investment (ROI). Improve customer experience and increase ROI  Investing in customer experience brings in a strong ROI and builds a powerful lifeline between the company and its customers. Today’s digital initiatives warrant companies to expand their wings and innovate. Any lag in nurturing these initiatives will prove costly in attaining business goals.

4. Improving customer experience with eCommerce testing Cigniti’s experience in Retail and eCommerce testing has enabled multi-channel retailers transform their businesses through a quality-optimized, results-driven strategy, leveraging an unbiased quality engineering approach, customized retail testing frameworks & solutions, and a strong domain expertise. Our compelling retail solutions enable businesses to align better with their end-user needs. From Food to Fashion to eCommerce, Cigniti has worked with top players in the industry on Digital Quality Engineeringfor the Retail Industry. Cigniti’s eCommerce Testing Center of Excellence provides validation services for product & product category validation, checkoutand payments validation, interfaces validation, data validation, performance validation, and security validation. If you are looking at improving your customer experience with eCommerce testing, talk to our Retail & eCommerce testing experts. Read Full Blog at: https://www.cigniti.com/blog/customer-experience-ecommerce-testing