6 Traits of a Great Logo Overview of the Best Examples

1. 6 Traits of a Great Logo: Overview of the Best Examples What’s the first thing you look at when you land on a website? Pictures, right? You’re not alone. According to a study republished by Forbes, “91% of people prefer interactive and visual content over traditional, text-based, or static media”. Before a visitor reads or hears anything, they hone in on visual content. The first image they encounter is your logo. The color, shape, style, and other key visual elements collaborate to evoke emotions and metaphors. Within seconds, your visitor has formed an opinion about your business. Did you know that your logo is a powerful extension of your brand? It helps form a strong first impression, opening the door to further positive interactions. Therefore, you need to use this opportunity to become immediately recognizable and memorable. More importantly, the logo should reflect your brand’s message and stand out in the crowd. Table of Contents 1.Can your Logo do the Same? 1.1.1. Shape your Brand Image 1.2.2. Tap into the Potential of Color Palettes 1.3.3. Typography Matters

2. 1.4.4. Keep it Trendy 1.5.5. Create Intrigue 1.6.6. Become Versatile Can your Logo do the Same? If you feel your logo is missing these qualities, then you’re on the right page. This blog discusses some of the essential traits your logo needs to become successful. Creating a professional logo design is not rocket science. In fact, there’s a surmountable amount of freedom where you can explore all your options. Aim to utilize various design elements to create an original and unique logo for your brand. However, it’s better if you understand which characteristics your logo needs to make an impact in the crowded commercial landscape. More importantly, you need to know how to strike a balance between them. Sounds overwhelming? It doesn’t have to be. We’ve picked out iconic logos from various industries and identified attributes that make them popular. What better way is there to learn about logo design than to study the best examples in the market. Let’s see how famous logos are killing it from a design perspective. 1. Shape your Brand Image Logo design is about visual communication. But did you know that every shape has a special meaning? More interestingly, specific shapes can evoke emotions and feelings. This is what you want to think about when designing your logo. Highlight the emotions you want your viewers to feel. Moreover, identify the shapes that align with your brand’s identity. Before you can do that, you need to understand what each shape represents.

3. Now apply this information to the examples below and decipher what each company is trying to convey to its customers. While the circles in the Olympics and Nasa logo emphasize unity, the triangles in CAT construction and Mitsubishi Motors convey power, improvement, and continuous motion. As you can see, the shape you choose will speak to your target audience. So choose wisely. 2. Tap into the Potential of Color Palettes Just like shapes, the color you use influences human behavior and perceptions about a brand. But color association varies from culture to culture and country to country. For instance, green in the US symbolizes money, while purple represents evil in Japan. However, generally, businesses use colors to evoke the following emotions: When creating your logo, keep in mind the value and connotation behind each color. Look at the following examples to fully comprehend how companies have used the power behind the color schemes.

4. If you plan on using more than one color, make sure the combination is aesthetically appealing and delivers the desired message. Remember to coordinate the color of your website design with that of your logo. 3. Typography Matters Did you know that people can predict your personality through your handwriting? The same can be said about the typography of your logo. So besides what the letters say, the way the text looks can significantly affect people’s perception of your brand. From the font you select to the size of the letters, everything influences your brand image. Using the wrong font just may end up destroying the credibility and reputation of your brand. No matter what typography you select, make sure that neither readability nor legibility is compromised. Let’s look at more logo designs to help you gain some inspiration.

5. The curved edges of the Ford logo evoke a carefree and creative outlook, while the bold font and strong lines in the Shell logo reflect a company with a strong standing in the business world. You can read the full content: https://digitalsushma.com/6-traits-of-a-great-logo/ •••••••••••••••••••••••••• Digital Sushma Email ID: contact@digitalsushma.com Phone No.: +1-702-875-6940 Visit Us: https://digitalsushma.com/ Stay Connected Via: https://www.facebook.com/digitalsushma/ https://www.instagram.com/sushmasmaurya/ https://in.pinterest.com/digitalsushmacom/ https://twitter.com/DigitalSushma