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Inspiring Innovation . Persistent Perfection

Market capitalization:$5.36B<br>>Revenue:$19.07B<br>>Employees:113,324<br>

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Inspiring Innovation . Persistent Perfection

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  1. ASUSInspiring Innovation . Persistent Perfection COMPANY PRESENTATION Yi-Ting Hung 04/11/2012

  2. Products:- • >Tablets • >All-in-one PCs • >Desktops • >Notebooks • >PC Components

  3. Financial:- • >Market capitalization:$5.36B • >Revenue:$19.07B • >Employees:113,324

  4. History:- • >1990 *Founded *TH Tung,TedHsu,WanyeHsieh,MT L • >2007 *Corporate Restructing *Eee PC • >2008 *Split into three companies:ASUSTek,Pegatron,Unihan

  5. Story:- • >Origin of the name “ASUS” *Comes from the last four letters of Pegasus • >On the world’s highest peak • >At the ends of the earth • >The No.1 Motherboard Manufacturer in the World *almost a 40% market share of the motherboard business

  6. Secret Sauce:- • > The ASUS winning formula: *Winning=Marketing (Quality,Speed,Innovation,Service)/Cost

  7. Competition:- • >Notebook/Tablets *Acer *Apple *Dell *Hewlett-Packard *Lenovo *Toshiba • >Motherboard *EVGA *Gigabyte *Intel

  8. Provision:- • >No 1.Android Phone and Tablet? • >Increase visibility *Sponsor major sport events *Celebrity branding • >Strengthen brand image

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