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He then compared UrbanClap CEO Abhiraj Bhalu2019s email to that of other Quirky Indian start-ups like Happily Unmarried and Bewakoof.com.<br>Bigger corporations like Airtel and their customers had been privy to mails from Airtelu2019s CEO Gopal Vittal. They had sent out a mail the previous year explaining the call drop phenomenon.<br>Similarly recollecting other such personalized or quirky emails that he had received from Treehouseu2019s founder Ryan. Those emails were sent from Ryanu2019s email address and their content was always personalized, subject lines were creative. And on replying, people got a prompt response from Ryan.<br>The journalist then explains in his article that adding a personal element to marketing emails help. Because the target audience may not like being marketed to.<br>The latest email marketing tools allowed users to add tags in the email body that enabled the email marketing tool to automatically fetch and replace that tag with the recipientu2019s name from the pre-made email contact list when the email is sent out. He then describes that this could be similar to what was done in UrbanClap CEOu2018s email that he had received from Abhiraj Bhal, Urban Company CEO.<br>In a day when peopleu2019s attention spans are going down rapidly. Itu2019s harder for marketers and companies like Urban Company to grab their target audienceu2019s attention via Abhiraj Bhalu2019s email.<br>According to an A/B test conducted by Hubspot emails sent by a real person in the sender name do have an impact on open rates. Means such emails like UrbanClap CEO Abhiraj Bhalu2019s email were more likely to be clicked than emails sent from a companyu2019s name.This practice presented itself as an opportunity for marketers to use such marketing automation techniques and make their emails more conversational.<br>The journalist further adds in his article that if marketing automation tools were used to the fullest they could be a tool that drives most engagement and eyeballs to the digital properties of businesses by listening about different customer segments their unique needs and then talking about them via targeted conversational as well as personalized emails like Abhiraj Bhalu2019s email.
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Abhiraj Bhal, Urban Company CEO & Co- founder- From resilience to authenticity: Lockdown Learnings Abhiraj Bhal (Abhiraj Singh Bhal) is the founder and CEO of UrbanClap, a home services marketplace launched in November 2014. Which is also Asia’s largest home services platform. UrbanClap or Urban Company helps customers book reliable home services like beauty services massages, cleaning, plumbing, etc. The platform is backed by Accel Partners, Saif Partners, Ratan Tata, Kunal Bahl, and Rohit Bansal. It has served over 5 million customers and has a network of over 25000 trained professionals in 24 cities from 4 countries. Abhiraj Bhal UrbanClap CEO is a bachelor in Electrical Engineering graduate from Indian Institute of Technology — Kanpur (IIT-K) & an MBA from the Indian Institute of Management — Ahmedabad (IIM-A). After completing his post-
graduate he started working with the Boston consulting group Singapore where he assisted fortune 500 companies across India Germany and South East Asia for 3 years. After returning to India with his batchmate from the IIT-K Varun Khaitan who had also worked with the Boston Consulting Group, America he started a movie streaming startup called Cinemabox. Post-meeting Raghav Chandra who was a graduate from the University of California Berkeley, and had the experience of working with Twitter Yelp, and more. Raghav Chandra at that time was working on an Auto aggregator platform called Buggy. in All 3 met and decided to launch a venture in the home services space seeing that the Indian service sector is majorly unorganized and fragmented. Jumping to early 2020 UrbanClap was rebranded to Urban Company. Abhiraj Bhal the Urban Company CEO explained that this was a step towards their plan of global expansion. As the brand name Urban Company would act as an umbrella brand which would shelter many sub-brands and verticals. Also the word ‘Clap’ could carry a negative meaning in certain western cultures. Abhiraj Bhal led UrbanClap or Urban Company has a presence in India, UAE, Singapore, and Australia.
Here’s what Abhiraj Bhal UrbanClap CEO(now Urban Company) had to say about his Lockdown learnings as per Forbes There’s very little to bring about the best a person can bring out than a crisis. As the covid-19 pandemic swept across industry sectors, upending established processes and putting lives and livelihoods at risk. Leaders learned to adapt to these challenging and uncertain times. Businesses had to re-engineer their processes and expectations based on the new reality. Here’s what top business leaders had shared with Forbes India about their self-discoveries, leanings, and experiences. And how they managed to turn a crisis into an opportunity for themselves. Abhiraj Bhal, Co-founder and CEO of Urban Company – ‘Contrarians Sweep the Market When They Are Right’ Here’s a summary of all the things Abhiraj Bhal talked about Abhiraj Bhal: During these previous few months, I have had three key learnings as a person. The first is that emergency expects you to be optimized for both short term and long term in your thinking goal and objective setting.
At the point when the lockdown was forced in March, we needed to zero in on short-term prudence, control costs, and revamp our processes to get ready for a post-lockdown world. However, it was essential to understand that this was a humanitarian crisis, and we shouldn’t fail to remember our people. Urban Company took the choice to protect jobs, not cut compensations, also institutionalize different monetary and medical care measures for Urban Company’s service partners, and took every choice with the short-as well as the long term objective in mind. The subsequent learning was to be a contrarian. Contrarians clear the market when they are correct. Subsequently, even as organizations were closing down or laying off in our area, we recruited over 300 full-time employees and on-boarded around 10,000 service professionals. We were likewise aggressive with our marketing and communication. This caused us to skip back to 140 percent of our pre-Covid top in a moderately brief timeframe. The last learning was around time management. Before Covid- 19, my schedule was constantly blocked, however, some way or another work from home permitted me to be more focused, controlled, and focussed on how and where I invest my energy.
Source of the article - https://nitesh-viswanathan.medium.com/abhiraj-bhal-urban-company-ceo-co- founder-from-resilience-to-authenticity-lockdown-learnings-4f6ff81510aa Read more here - https://nitesh-viswanathan.medium.com/all-you-need-to-know-about-abhiraj- bhal-urbanclap-urban-company-ceo-founder-f5195f1b718 https://nitesh-viswanathan.medium.com/abhiraj-bhal-urban-company-ceo-co-founder-formerly- urbanclap-emailed-me-caf64584600b
