Sports Betting Sites Checklist: Must-have Features of Sports Betting Sites that Drive Success

1. Sports Betting Sites Checklist: Must-have  Features of Sports Betting Sites that Drive  Success    Table of Contents:  1. Mistakes that Several Online Sports Betting Site Owners Make  2. Laying the strong foundation: Things to know about sports betting  sites   3. Online Sports Betting Sites Checklist of Essential Characteristic  4. Learning from the best: Top 5 Online Sports Betting Websites or  Sportsbooks in the World   5. Top features of sports betting sites that draw bettors   6. Additional features of sports betting sites    7. Panels that keep your sports betting website organized  8. Partnering up with trusted sports betting website provider    According to the recent statistics, ​sports betting in the United States  only has hit the mark of $10 Billion​. What’s interesting about this  figure? This mark is achieved when sports betting is still illegal in  several parts of the United States. By this, we can actually calculate  the tremendous growth the sports betting industry is witnessing  worldwide and no wonder, several small scale businesses owners,  entrepreneurs as well as established business owners are rushing to  invest in this lucrative industry that promises outstanding  opportunities.     The result? The World Wide Web has now become a hub of several  online sportsbooks ​or ​online sports betting sites​, all claiming to  render an outstanding betting experience. Every month, new  sportsbooks are being launched, each offering lucrative bonuses  and welcome rewards to attract as many bettors as possible.    

2. This has not only spoilt bettors for choice, but also has elevated their  expectations. Today, bettors have several choices and they’ve never  been pickier than before.     This is one of the key reasons why some online sports betting  businesses are either thriving in the market, reaping huge benefits,  creating a distinguished reputation for themselves, attracting  thousands of new punters every single day, or are witnessing their  own doom.     Starting any business from start is not an easy task. It requires an  immense amount of time, planning, efforts, funding, resources,  capital, etc. So if you are going to invest all of the above in your  business, why not do it right the first time? Hence we have created  this online sports betting sites checklist that can help you hit the nail.     But before we dive into the complete checklist of betting sites, first,  let's take a look at the mistakes that several new as well as  established sportsbook owners commit that keep them from gaining  new users and moving towards success.      Mistakes that Several Online Sports Betting Site  Owners Make    Every aspiring sportsbook platform owner while starting the  business dreams of reaping huge profits. And there is nothing wrong  with it. After all, everyone shoots for success and there is nothing  wrong to think about getting things right the first time. But turns out,  some mistakes are inevitable.     There are few mistakes every new online sports betting business or  even an established sportsbook makes. But just because everyone  else does it, doesn't mean you have to walk on the same path.    

3. Hence we have curated the list of most common mistakes, so that  you can avoid them and stay on the road of success.     Improper B2C model  The success of every sports betting business depends on one factor  ﹘ the number of bettors willing to place bets by using their platform.  Hence it’s crucial to create a plan on how you will draw bettors to  your platform. Remember, if the cost of acquiring and retaining your  new as well as existing users exceeds your profits, you might get into  a troublesome situation. And this is the first mistake that most new  sports betting companies make that lead to their doom.    Rigidity  Businesses that manage to please their customers thrive. It’s a fact.  We all know it. But still, several businesses fail to adapt as per the  changing market trends and customer needs, which eventually  results in lost user base.     Confusing user interfaces  One of the key factors that will be attracting bettors to your website  will be how easily it can be used. How well it serves the purpose. But  if your website is confusing, if your users are getting lost between  the interfaces, if bettors are struggling to find what they are looking  for, then your website’s user interface can take a serious toll on your  success.     Glitches and bugs on the website  When your online platform involves heavy transactions that take  place every single day, glitches and bugs on your website can easily  take a toll on the credibility of your sports betting platform. It can  lead users to refrain from using payment modes and can  significantly decrease the number of bettors on your platform.     Lack of customer support 

4. It might sound simple, but it’s one of the key factors why businesses  lose users. Lack of customer support results in unresolved queries,  payment issues, disputes, and so much more which can also result in  tarnished reputation and lost customers.     Lack of unique and engaging offerings  There is no doubt that the competition is tough. Online sports betting  platforms are deploying new strategies every single day to draw  bettors to their platform. Hence it becomes crucial to think out of the  box and offer something new to keep them coming as well as  engaged. But unfortunately, several online sportsbooks don't  succeed in providing desirable offers which lead to lost customers.    But it’s not all gloom and doom in the sports betting industry. These  are only common mistakes that online sports betting businesses  make. The good news? Now that you are aware of the pitfalls, these  can be easily dodged with some planning. How? Let’s take a look.    Laying the strong foundation: Things to know  about sports betting sites     There are several startups that are thriving in the market, reaping  the profits and growing in size. There are several established online  sports betting platforms that are witnessing new heights in business.  So they must be doing something right, right? Something different.  So what is it that sets them apart from other online sportsbooks that  struggle to acquire users?    The very first factor that contributes to their success is that they  have their strategies in place. It all starts with a strong foundation  and they take plenty of time, plenty of advice, and an abundance of  guidance from several consultants to plan their every single step.  But there are some key points that remain the same in every  strategy.     

5. Having a thorough understanding and knowledge of these points  provided below can help you create better strategies and make  better business decisions.     Know your bettors  Are you aiming for bettors who place wagers for entertainment or  the bettors who bet for a living? What do they expect from the  platform and what factors can draw them in and make them stay?  Conducting thorough research on the bettors can enable you to  know them better and design the platform as per their expectations.     Know the platforms  Along with the bettors, it is also important to know the type of online  sports betting platform. There are several types available such as  PPH, betting exchange, spread betting platform, and several more.  Picking one after research and planning can make a huge  difference.     Create the ideal B2C model  It’s important to create a B2C model that will enable you to get a  clear idea of how your platform will acquire customers and retain  them. It's crucial to come up with a budget for marketing strategies  such as welcome offers, bonuses, advertising, email marketing,  affiliated marketing, loyalty programs, etc. It's also important to  come up with a model that enables you to achieve a balance  between your marketing budget, bettor acquisition budget, and your  profits.      Laws, regulations, and licenses  Getting a clear understanding of the laws, regulations, and licensing  can enable you to facilitate business without any hassle. Also,  knowing what countries allow bettors to leverage the offshore online  sportsbooks can enable you to expand your business effectively.    Security  

6. Online sportsbooks deal with sensitive information of their  customers such as their names, address, bank details, etc. Hence it  becomes crucial to protect this information and take the  appropriate measures to guard the same.     Choosing between white label and custom development  Do you want to launch your solution quickly or do you want to tailor  your solution as per your specific business goals? Both ​white label  sportsbooks software​, as well as ​custom sports betting software​,  come with their own set of advantages. White label solutions can be  launched within weeks time and can be customized as per the  specific business goals. White label solutions also allow software  integrations which give business owners flexibility. Custom platforms  take time to get developed but give business owners complete  freedom to get everything customized as per their specific goals  and needs.     Choosing a trusted sports betting software provider/developer  Last but not least, choosing a trusted sports betting software  provider can enable you to get armed with the best sports betting  site that comes with a plethora of features that not only entice the  users but also keeps them engaged. Having a partnership with a  technology partner also enables you to remove your dependency  from the legacy systems and enables you to achieve your goals by  arming your business with all the essential tools and functionalities  that bettors look for.      Online Sports Betting Sites Checklist of Essential  Characteristic    The second factor that leads to the success of any sports betting  platform is knowing what the bettors need and look for in an online  sports betting website. Since competition is tough, it has become  crucial to provide all the tools that bettors need to have the 

7. best-in-class betting experience. Successful online sportsbooks strive  to know what their users look for.    Below are some of the basic yet crucial characteristics that every  bettor looks for in an online sports betting platform.     User experience  Bettors look for seamless user experience. Platforms that are easy  to use, contain clean interfaces, are easy to navigate are preferred  by bettors. Hence it becomes crucial to keep your platforms free  from clutter, easy to use, and navigate.     Welcome offers and Bonus system   Several online sports betting websites are attracting hundreds of  new bettors every single day with their welcome offers and bonus  systems. These offers give bettors a good start on the platform.  Having these in your marketing strategy can help you acquire  bettors effortlessly.     Mobile application or mobile support  Bettors cannot have continuous access to their laptops or desktops.  And this is why several online sportsbooks are investing in mobile  applications as well as responsive website design. This not only gives  bettors ease of access but also allows them to access the platform,  place bets anytime, from anywhere without any hassle.      Awareness, Reputation, and credibility  Why are marketing strategies crucial? Why is spreading the word  about your business important? Why do companies spend  thousands of dollars every month on bringing awareness about their  business? Why do bug-free and glitch-free platforms attract  punters? Because these factors enable you to build a distinguished  reputation in the marketplace and help you draw in bettors easily.  Reputation plays a huge role in the betting industry and establishing 

8. yourself as a credible platform provider can help you gain more  bettors easily in no time.   Security and safe environment  Security and providing a safe environment for betting should be the  top-most priority of online sportsbooks. It becomes crucial to ensure  that their information is being handled with care and security. In  addition to this, it's also crucial to comply with the security standards  that are set by the industry.     Easy and trusted payment modes  Having easy to use and trusted payment modes on your platforms  enable your users to carry out transactions without any hassle.  Giving them multiple choices as well as the freedom to use fiat and  cryptocurrencies also enable you to facilitate transactions without  any frets.     Ease of access  Several top-notch betting platforms focus on ease of access. They  provide all the facilities such as multilingual support, speech-based  betting and many more features for a more personalized as well as  seamless betting experience. These might seem like small factors,  but when your users find your betting platform easy to use and get  accustomed to these facilities, they rarely go for other platforms.     Multiple options for placing wagers  Does your platform give the bettors engaging options to place bets?  Several platforms are now moving to esports betting as well as  modern betting avenues which include betting on whether, TV reality  shows, celebrities, award ceremonies, politics, and many more which  give the bettors plenty of options to choose from.     Responsible Gambling  It’s important to keep your customers informed. Keeping them  aware of the harms such as gambling addiction, and maintaining the 

9. transparency on your platform enable you to establish yourself as a  responsible business and also help in building trust.      24/7 Customer Support  Resolving your customer’s queries, providing them the tech support  they need, and information they enquire for can enable you to build  trust, a better reputation, and better relationships with your users.      Comprehensive sports betting sites  Last but not least, it's important to update your platform from time  to time and incorporate all the latest features on your website. In  addition to this, it's important to provide a feature-rich platform that  arms your bettors with the essential features.     Let’s take a look at some of the feature-loaded platforms that have  earned a place in the list of top five betting websites around the  world.     Learning from the best: Top 5 Online Sports Betting  Websites or Sportsbooks in the World    Though there are several online sportsbooks that are being  launched every month, but there are only a handful that sit on the  top of the list. These websites not only provide best-in-class betting  experience to the bettors but also keep themselves updated to  maximize the customer retention.     Below is the list of best sports betting sites or online sportsbooks.  Let’s check it out.     Bet365  One of the most prominent as well as trusted online sportsbooks is  Bet365. Bet365 is trusted by 20 million punters worldwide and  bettors from more than 200 countries visit this platform for the  best-in-class wagering experience. Bet365 is known for covering all 

10. the major sports that include horse racing, rugby league, netball,  cricket, volleyball, speedway, surfing, water polo, handball, floorball,  ice hockey, Gaelic sports, golf, American football and several more.  You’ll find almost every sport on this website. Bet365 boosts  engagement of the users with live streams, best-in-class odds,  lucrative new player bonuses, and also provides mobile applications  for Android as well as iOS to provide access to its users on their  fingertips.     William Hill  William Hill has been around for a very long time and is one of the  well-established online sports betting sites. The website attracts new  customers with its several promotional schemes which include sports  promotions, Vegas promotions, Live casino promotions, casino  promotions, scratch card promotions, poker promotions, bingo  promotions, VIP programs, and many more. In addition to these, the  sports betting site covers all the major sports such as basketball,  boxing, handball, rugby union, snooker, motor racing, esports,  football, hurling ice hockey, and many more. The website provides  access to several casinos which include Vegas casino, live casino,  Macau casino, etc that include several games namely gamesys,  quick spin, IGT, inspired, ash gaming, etc.     Betway  Another reputed as well as reliable online sportsbook is Betway. The  best thing about this online sports betting website is that it enables  bettors to experience everything. From betting to live casinos, from  lotto draws to esports, from Vegas to Bingo, Betway has it all.  Betway also attracts punters with its sign up bonuses, odds, Betway  boosts, VIP loyalty programs, variety of sports and esports, etc.      Ladbrokes  Ladbrokes is one of the oldest and most respected online sports  betting sites that was established in 1886 and was launched online  betting in the year 1999. The website maximizes user retention with 

11. betting exchange feature, live streaming, fast payments, mobile  applications, telephone betting, live betting on horse racing, and also  supports more than 35 sports and also includes casinos, games,  esports, live casinos, bingo, poker, virtual sports and several more.     Unibet  Established in 1999 and licensed by the UK gambling commission as  well as the Government of Gibraltar, Unibet has evolved over the  years and provides top-notch betting experience to the bettors. The  website provides access to 35+ major sports, renders best-in-class  odds, and enhances engagement with live streaming and betting.  The website offers welcome sports bonuses, casino bonuses, 25X  casino wagering, 3X sports, and money back on the first bet losses.     But what sets these top sports betting apart? What makes them so  distinguished?     The third factor that contributes to the success of sports betting  websites is features-list. Comprehensive platforms that come loaded  with features, provide ease of access, and enhance the betting  experience attract a massive number of bettors. Most successful  businessmen or entrepreneurs either acquire or get the most  comprehensive online sportsbook built. Since the competition is not  getting any easier, they incorporate all the features that enhance  the gaming experience as well as the engagement. This not only  helps them draw new users but also enables them in retaining the  old bettors effectively.     There are several factors that make a sports betting site great. And  to help you make your existing or new sports betting website great,  we’ve created a sports betting sites checklist! From features that  boost engagement to panels that keep your sportsbook organized  and render ease of access, we’ve covered them all! You’ll find below  the complete checklist of betting sites.   

12. Top features of sports betting sites that draw  bettors     Below is the sports betting sites checklist of top features that  punters look for in a sports betting website    A wide selection of sports   A variety of sports render plenty of choices to the bettors and keep  them coming back to the platform. They also give new bettors the  opportunity to explore the sports and know what they feel  comfortable with.     Esports and modern betting avenues support  The checklist of sports betting sites would be incomplete without this  feature. In order to boost the engagement of users, online  sportsbooks are providing betting opportunities on popular esports  which include starcraft-2, Dota-2, call of duty, league of legends, etc  as well as modern betting avenues which include betting on politics,  celebrities, award ceremonies, etc.     Multiple betting market support  Multiple betting market support is one of the top features of sports  betting sites. Multiple betting markets allow the bettors to explore  the markets and choose from a variety of odds and place bets.     Multiple bet-type support  Online sportsbooks provide several betting options that let the  bettors explore, get the understanding, and try their hand in several  bets. This enables them to get comfortable and find the betting style  that suits them.     Pre-match and live odds  Both of these are great options to have in your online sports betting  site as both render the most enjoyable, thrilling, and splendid betting 

13. experience. These enable your users to place bets before the start of  the event or place several wagers after the start of the event in a  small span of time.     Social sharing module  The online sports betting sites checklist cannot be created without  this feature. Social sharing modules enable your users to share their  accomplishments, victories, and updates with their friends on their  favorite social media platforms. This not only elevates engagement  on your platform but also gives a boost to your marketing schemes  and increases brand awareness and recognition.     Scheduling tools  Enabling your users to plan ahead ensures maximum participation  of the bettors in events leading to the success of the event and  boost in revenue.     Real-time Settlement  Real-time settlements are an ideal pick for boosting engagement on  your platform. When cash gets transferred in real-time, it keeps  bettors coming back.    Betting tips  We simply cannot leave this one out from our checklist of sports  betting sites. After all, betting tips are crucial. Betting tips help your  new as well as existing users and enable them to play better. This  enhances player retention as they keep getting useful tips and helps  them improve their betting skills.      Speech-based betting  Speech-based betting is one of the most important features of  sports betting sites, without which this checklist of sports betting  sites wouldn’t be complete. Speech-based betting renders your users  a complete hands-free betting experience. It enables punters to use 

14. voice commands for placing bets and enables them to have  one-of-a-kind betting experience while multitasking.      Multi-currency support  One of the most important sports betting sites features in our  complete checklist of betting sites is multi-currency support. Betting  sites operate around the world. People from diverse corners access  the betting sites to make some extra cash or just to have a good  time. Some countries also allow bettors to use the offshore online  sportsbooks to place the bets. Hence it becomes crucial to provide  multi-currency support and enable bettors to carry out transactions  in their own currency.   Multi-lingual support  Not everyone understands English completely and not everyone is  fluent in the language. When you have visitors from around the  globe, it becomes crucial to have multi-lingual support on your  website which helps you in eliminating the language barrier and also  provides your users ease of access.      Cryptocurrency and fiat payment option  Another must-have sports betting site feature is cryptocurrency and  fiat payment options that add more flexibility to your payment  model. These broaden the options and enable your users to  facilitate payments easily without any hassle.     Safe and secure platforms  When it comes to betting, safety and security are the key. If your  platform is full of glitches, bugs, or doesn't feel safe enough, it can  drive your users away to another platform. Hence maintaining  safety, protecting privacy, information, complying with security  standards, and creating a safe environment for bettors becomes  crucial.    Betting stats, analytics, and history 

15. Betting stats and analytics help bettors understand the patterns,  provide them insights about where they need improvement, and  enable them to create better betting strategies. History features  give users a complete list of the bets placed by them and keep them  informed all the time.     Dedicated user profiles  User profiles enable users to personalize their profiles and help them  keep track of all the important activities, information, news, and  updates about their favorite events effectively.     Live Feeds  Live feeds enable users to get all the insights about the ongoing live  events and help them create better strategies for placing the bets.     Additional features of sports betting sites      The above features are more about functionality and tools that are  essential for delivering an electrifying gaming experience to your  users. But there are some more features of sports betting sites  crucial for outstanding user experience. Let’s check out the list  below:      User-friendly interfaces  When your website is easy to use, finding tools and features is  unchallenging, bettors enjoy the experience even more. When the  platforms come with great betting experience as well as  convenience, temporary visitors and new bettors convert into  permanent members.    AI Integration Betting  AI integration takes the betting experience to another level and  helps bookies as well as players leverage bets.     Tap and bet feature 

16. Why allow your bettors to navigate across multiple screens when  they can place the bet in just one click? Tap and bet features of  sports betting sites allow them to place wagers on their favorite  sports with minimum efforts.     Gorgeous User Interfaces  Classy websites and gorgeous interfaces not only attract bettors but  also help you make a powerful first impression and build a  reputation in no time. Clean interfaces come with minimum clutter  that make the browsing experience better.     Notifications  Notifications are a great way of keeping your users informed about  the events, updates, wins, odds, etc.     The above was the list of additional features of sports betting sites.  Features that draw bettors to your platform and help you gain a  significant user base. But still, there are several platforms that even  after containing these features fail to retain bettors for the long  term. Why? Because they are unorganized. They are all over the  place and instead of assisting the users, they confuse them. So what  can be done?     The best way to keep your platform organized is to create panels  for the users you’ll be dealing with. A typical sports betting site deals  with three types of users — the bettors, the bookies, and the admins.  Providing these three users their own panels enables you to keep the  platform organized and makes the management easy.     Panels that keep your sports betting website  organized    Below is the complete online sports betting sites checklist of the  player panel, bookie panel, and admin panel that will give you  complete insights about the tools and features they include.  

17.   Player Panel  Player panels contain all the features crucial for a seamless and  splendid betting experience. These include  ● User Accounts  ● Schedules  ● Crypto and Fiat integration  ● Betting markets and bet types covered  ● Anti-fraud system   ● Notifications  ● Wide Sports Selection  ● Betting Tips  ● Live Scores    Bookie Panel  Bookie panels include all the tools that enable bookies to facilitate  business seamlessly, manage accounts, deliver them odds, and keep  their clients informed via notifications, betting tops and so much  more.     ● Bookie Account  ● Manage Schedules  ● Manage Users  ● Odds and Sports Data Integration   ● Customer Support  ● Odds from Major Bookies    Admin Panel  Admin panels are designed to make the management of the  platform hassle-free. Hence they come with all the tools that enable  them to multitask, maintain security, keep track of activities, and  control every aspect of the platform.     ● Player Level Betting   ● Speech Base Betting    

18. ● Advance Risk Management  ● AI Integrated Betting System   ● Robust Admin Dashboard  ● Player Level Betting   ● Real-time and Time-based Settlements    Partnering up with trusted sports betting website  provider    Looking for best-in-class sports betting website development?  GammaStack can help. Equipped with 8+ years of iGaming  experience and a team of seasoned professionals holding years of  expertise and experience in various domains and the iGaming  technology, we deliver top-notch as well as feature-loaded online  sports betting websites to our customers.     We provide ​online sports betting website development​, ​sports  betting app development​ services as well as sports betting software  for various sports such as ​hockey​, ​casino​, ​volleyball​, ​golf​, ​tennis​,  football​, ​basketball​, and several more.     Want to launch your comprehensive sports betting website quickly?  Choose from our ​white label sports betting software solutions​ that  come with all the features, tools, and functionalities crucial for  acquiring new users, boosting engagement, and maximizing  customer retention.      For feature-packed online sports betting software solutions that  enable you to achieve your business goals, ​contact us today!