The Ultimate Guide to Affiliate Marketing for Sports Betting Businesses

1. The Ultimate Guide to Affiliate Marketing  for Sports Betting Businesses    Table of Content  1. What is Affiliate Marketing and How Sports Betting Affiliate  Programs Work?  2. What is an Affiliate Network?   3. Methods Affiliate Marketers Use to Promote Your Sports Betting  Business  4. Types of Affiliate Marketing Models  5. Top 5 Betting Affiliate Programs And What You can Learn From  Them  6. Best Affiliate Networks for Gambling Businesses  7. Want Top-notch Affiliate Networks in Your Sports Betting  Platform?     You’ve got yourself a cutting edge sports betting platform and  you’ve your platform comprises all the latest tools as well as  features. But to attract new users to the platform, you need an  effective marketing strategy.    Several ​sports betting platform​ owners make use of diverse  marketing strategies to attract new punters to the platform. These  strategies include content marketing, bonuses, social media  campaigns, mobile marketing, email marketing, etc. But there is one  marketing strategy that's most effective and is used by all the  sports betting companies. Affiliated marketing. Why is it effective?  Because it brings in most customers to the platform.     In this article, we’ll be covering everything you need to know about  affiliate marketing for sports betting businesses. This article will not  only enable you to help you understand how sports betting affiliate 

2. programs work but will also help you understand all the ins and outs  of this marketing strategy.     But before we go any further, let's take a look at the basics.     What is Affiliate Marketing and How Sports Betting  Affiliate Programs Work?    Affiliate marketing comes with three aspects. The affiliate  marketers, the business or the brand, the network, and the  customer. The process requires affiliate marketers to promote the  brand by using various means for which they earn a commission on  each sale they make or each customer they bring in. Hence, this  model not only benefits the sports betting businesses by bringing in  new customers but also benefits affiliate marketers as they also get  to earn profits.     What is an Affiliate Network?     Affiliate marketers use several ways to promote products, schemes,  offers, etc. And to ensure they find the most suitable offers and  schemes to promote that are relevant to their content, they make  use of affiliate networks.     So, in simpler terms, it can be said that affiliate networks stay in the  middle of the brands and affiliate marketers. They allow marketers  to find offers and promote them to a much broader as well as more  suitable audience.      In the case of sports betting, whenever a marketer registers for  online sportsbook affiliate programs, sending quality traffic to the  online sportsbook becomes their primary job. For traffic that  converts into a customer, online sportsbooks award a piece of  commission to the affiliate marketer. sportsbook affiliate programs 

3. can also allow marketers to promote a specific event, a bet type, a  particular game, etc.     Now that we know what is affiliate marketing, an affiliate network,  and how gambling affiliate programs work, let's take a look at how  marketers promote sports betting businesses and their offerings by  making use of sportsbook affiliate programs.      Methods Affiliate Marketers Use to Promote Your  Sports Betting Business    Below are several methods by using which affiliate marketers  promote sports betting businesses.     Website Content  There are several punters who run successful blogs and websites to  share betting tips and strategies which enable other punters to  polish their skills. These website owners promote new sports betting  businesses with the help of banner ads, by publishing news,  information about offerings, schemes, products, etc.     YouTube Videos  Similar to website content, several YouTubers also help in generating  quality traffic by promoting products in between their videos,  creating content around the topics, talking about businesses and  their offerings, etc.    Reviews  Several bloggers write reviews about businesses to generate  awareness about them and drop the links to the business’s website  to generate traffic.     Social Media  Social media is a hub of people looking for ways to be entertained.  This allows marketers to find the right people and target the 

4. audience better by making use of filters such as hashtags, groups,  pages, etc. This allows marketers to effectively promote businesses  and generate awareness as well as traffic for the brands.      Now that we have a clear understanding of the basics, let’s  understand more about the betting affiliate business model.     Email Marketing  When an affiliate marketer signs up for a brand’s sportsbook  affiliate program, they are provided some links to promote. This  enables businesses to track the leads the affiliate marketers bring in.  The marketers write sales scripts and include hyperlinks in the mails  as call-to-actions and promote offers, services, spread awareness,  etc.      Types of Affiliate Marketing Models    Below are four key affiliate marketing models that sports betting  businesses make use of.     Revenue share in Sports Betting  Revenue share or simply Rev share in sports betting is a long-term  model in which the affiliate marketer earns a commission on the net  profits earned by the business through the referred punter. Revenue  share model is one of the most preferred models as it keeps  bringing profits to the affiliates and keeps them motivated to find  and bring high-quality traffic to the platform. But there is also a  shadier side to this model. The affiliates do reap the profits but also  incur losses whenever the referred punter wins.     CPA in Sports Betting  CPA in sports betting stands for cost per acquisition and sports  betting platforms pay affiliates when the referred bettor makes the  first deposit on the platform. Since this model is aimed at acquiring 

5. quality punters, most sports betting businesses don't pay  commission to the affiliates if the punter flees from the platform  after making the first deposit.     CPL in Sports Betting  CPL in sports betting stands for cost per lead. CPL requires leads to  complete a certain set of actions, which can include filling a form or  buying a product etc. It’s not enough to lead people to the brand’s  websites in this model. Hence it is recommended only for those  affiliate marketers who receive traffic in high volumes. Noob  marketers usually prefer to stay away from this plan.     Hybrid (Mix of Revenue Share and CPA)  The hybrid model is a mix of revenue share and CPA model in which  the affiliate marketer receives a payment every time the referred  punter makes the deposit. But there is more. If the affiliate marketer  keeps bringing in new leads that continue to make deposits, the  percentage of commission might get increased with time.     Benefits of Affiliate Marketing    Sports betting businesses benefit from affiliate marketing in several  ways. Below are some of the key benefits:      Access to International Markets  Sports betting platforms receive visitors from all over the world. And  affiliate marketing can be the best way to promote your business  overseas. Not only is it a proven way to appeal to the audience  worldwide, but it’s also cost-effective. In addition to this, the  marketers situated in diverse areas promote brands in a way that  appeals to local audiences, which helps brands grow.      More Exposure and Boosted brand Awareness 

6. Affiliate marketing allows large as well as small sports betting  businesses to get more exposure and boosts brand awareness. This  not only helps businesses become more relevant but also enables  them to attract a larger pool of audiences.     Target Audience Better  Affiliate marketers have a clear understanding of the industry and  the target audience which enables them to promote sports betting  businesses effectively. Hence at the end of the day, businesses  receive well-aware and well-informed customers that convert better  which enables them to scale up easily.      Minimum Risks  Affiliate marketing does not require any big budget but only  requires you to pay for performance. This enables businesses to  create customers which do not need any nurturing and helps them  operate within their budget by allowing them to pay a piece of profit  to the marketer.     Easy Tracking with Detailed Data and Stats  Affiliate marketing renders businesses complete insights about sales,  conversion, etc which enables them to monitor and tweak their  programs effectively for better growth of the business.     Return on Investment  More than 80% of brands use affiliate marketing to enhance their  reach, conversions as well as sales. Why? Affiliate marketing  requires businesses to pay for only those leads or acquisitions that  bring them business, which translates to greater return on  investment.     Pool of Affiliate Marketers  Affiliate marketing is a great source of passive income, which is one  of the reasons why it appeals to several people. With several 

7. marketers promoting a business on diverse platforms, sports betting  businesses can easily increase their customers with minimum efforts.     Top 5 Betting Affiliate Programs And What You Can  Learn From Them    Let's take a look at the top 5 affiliate programs, their key highlights,  why affiliate marketers love them, and what sets them apart from  the rest.      888 Sports Affiliate Program  888 sports is one of the first-rate online sports betting platforms  that offers its users thousands of pre-match and live matches at  best-in-industry odds. The online sportsbook provides access to  mobile app for seamless gambling experience and also promotes  responsible gambling to ensure a safe environment for its  customers. Why do marketers love this affiliate program? They  ensure their marketers earn high commissions, give them access to  personalized commission plans, they have a 30-day cookie policy  and they also provide dedicated account managers.     Bet365 Affiliate Program  Bet365 is a UK based online gambling company that was founded in  the year 2000. The company specializes in online casinos and sports  betting and caters to the needs of 53 million customers all over the  world. Why affiliate marketers prefer their program? They provide a  30% commission on every customer they get, pay every month, they  have a 45-day cookie policy. The best part? For every activity on the  platform and bets placed by the referred punter, marketers earn a  commission.     1Xbet Affiliate Program  1xbet boasts around 400,000 users and provides a wide selection of  sports to keep them engaged. These cover basketball, volleyball, 

8. football, ice hockey, handball, cycling, formula 1, water polo, and  many more. The platform also offers several bet types such as  handicap, over/under, correct score, run of play, live bets, etc. Why  do affiliate marketers love promoting 1xbet? 1xbet offers 25%  commission on each referral, provides resources in native languages  so they are easy to understand and pay every week​.     Betfair Affiliate Program   Betfair is one of the leading and well-established online gambling  companies that was founded in the year 2000. Betfair is known to  operate one of the biggest betting exchanges in the world and apart  from this, the company also offers its customers online casino,  online bingo, online poker as well as a sportsbook. Betfair boasts  more than 4 million customers and the company earns over 50  million pounds in a week. Why affiliate marketers love Betfair  affiliate programs? Betfair offers 30% revenue share, processes  payments every month, has a 30-day cookie policy, and refrains  from no negative carryover policy.      5k Betting System Affiliate Program  This one is quite different from the rest. 5k Betting system is an  online tipster service for sports betting that's run by Ben Cross, who  claims that he can bring profits to all of his subscribers. What do  subscribers get? They get access to selections on a daily basis via  mail. Why affiliate marketers love this affiliate program? The 5k  betting system pays 50% commission on every sale an affiliate  makes, which translates to around $20 per referral.     Best Affiliate Networks for Gambling Businesses    Below is the list of best as well as most used affiliate networks for  gambling businesses.     

9. CPALead  CPALead provides monetization for android as well as iOS mobile  applications and provides support in over 200 countries. The  platform consists of 20,0000 members and more than 2000 affiliate  programs. What appeals to affiliate marketers? The minimum  payout which is $50. The platform also comprises over 700,000  traffic sources, low-risk options, self serve advertising services as  well as device detection for better targeting.     Peerfly  Peerfly enables marketers to reach international markets and  equips them with geolocation tools that help them target an  audience better by allowing them to target specific regions. In  addition to this, this affiliate network provides 24/7 customer  support which can be reached via chat, email, or phone. Peerfly has  generated over 8million sales/leads to date and comprises over 75  publishers that are spread across 165 countries.    CPA Kitchen  CPA Kitchen is one of the most prominent affiliate networks for the  iGaming industry and it offers rev share, CPA as well as CPL models.  This affiliate network equips businesses with unique tracking  systems, detailed reports, smart tools, AD rotators, and much more.  Marketers receive a 3% commission from the profits generated by  their referrals.     AdWork Media  Adwork media supports several sales models such as CPA, CPL, CPS,  and much more, and programs also offer a variety of modes to  affiliate marketers such as surveys, subscriptions, gambling, etc. The  minimum payout is $35 and the program supports popular payment  options such as western union as well as PayPal.     EvaDav 

10. EvaDav is an ideal affiliate network for promoting business  internationally. The platform supports the revenue share model,  pays stably on a weekly basis, provides 24/7 customer support, and  offers more opportunities to boost earnings with referral programs.  For brands and businesses, Evadav provides 100% brand safety,  100% viewability, fraud safety, and targeted audience.     Awin (former Zanox)  Awin is an award-winning affiliate network that works with more  than 205,00 publishers and operates in 15 markets that are known to  generate 147 million sales worldwide. In addition to this, Awin also  provides you a specialist account management team to make the  process as seamless as possible.     Gambling Affiliation  Gamblingaffilation.com is one of the most renowned affiliate  networks with more than 10 years of experience in the iGaming  affiliate industry. The website boasts around 35.000 affiliates, over  250 campaigns, works closely with over 75 advertisers, and supports  CPA as well as revenue share models. In addition to this, the website  supports diverse payment methods such as Neteller, Paypal, bank  transfer as well as Neocash.      MyLead  MyLead is another renowned affiliate network that provides over  1000 partner programs, diverse tools for webmasters as well as  24/7 customer support. In addition to this, the affiliate network  offers more than 1690 affiliate programs and boasts more than  112000 publishers all over the globe.      Want Top-notch Affiliate Networks in Your Sports  Betting Platform?    

11. Then ​GammaStack ​can equip you with a feature loaded ​sports  betting solution​ that comes with best-in-class affiliate networks that  not only enable you to target your audience better but also enable  you to maximise your profits.     In our 8+ years of experience in the iGaming industry, we have  equipped several large as well as small businesses with solutions  that come with some of the best affiliate networks that help them  acquire a new user base, retain old customers and maximize their  return on investment.     Want to know more about our sports betting solutions or have more  queries about affiliate networks? ​Contact us today​!