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Some easy tips have been discussed here, which will help you run a successful outdoor campaign
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Introduction: • When it comes to outdoor advertising, there are a number of solutions to choose from, all of which offer their own distinct effect: walls, billboards, street furniture, mobile billboards, digital, outdoor projections, street frames, and many more. • The impact of any form of outdoor advertising is massive, but it is also quite challenging, considering that you only have a few seconds to grab a peron's attention. • The following are a few tips that will help you in designing an outdoor ad.
Stick to the three-second rule • As mentioned before, the viewing audience for outdoor ads is primarily made up of mobile people going on with their day to day activities, which can restrict the viewing time of your message. • When designing your message, you must emphasise clarity and focus so the ad intrigues and entertains efficiently. • If the creativite is strong, other factors like location, duration of campaign, and media weight will make it extremely successful.
Stick to the 3-7-10 rule • If you get stuck in your design, the 3-7-10 rule can be a good starting point i) 3 elements – text, image, logo. ii) 7 words – or less. Message should be succinct and to the point. iii) 10 percent – minimum area occupied by logo so it is easily identifiable. • Although it sounds formulaic, this rule can be applied in countless ways in the design of the advertisement.
Choose an instantly recognisable image • The more effective advertisements use an image that can be identified in an instant, such as a singular image, a product shot, or a close up of an item. This is very important in any type of outdoor advertising medium because they will most likely be viewed in transit. • However, there are exceptions to this use of images, as in the case of a spectacular or large format super site, where you can use scenery shot or a detailed image. When designing, keep in mind that the average viewing distance for such sites is 200m.
Make the message readable • Your message must be easily legible at the ideal viewing point depending on type of medium. Make sure the following elements are taken care of: i) Adequate spacing between letters and words ii) Use a combination of capital and lowercase letters to improve readability iii) Use the appropriate colour and balanced typeface iv) Ensure 24/7 readability(lighting your advertisement at night).
Conclusion: In todays engaging outdoor advertising, you will be competing not only those in your category, but also against everything else that draws the attention and consciousness of your prospects. Hence by partnering with one of the top outdoor advertising agencies in Indiayou can easily achieve your goal.
