A Career in Fashion Merchandising – What You Need to Know

1. A CAREER IN FASHION MERCHANDISING – WHAT YOU NEED TO KNOW icf.edu.in INTERNATIONAL COLLEGE OF FASHION

2. There is so much to the fashion industry than fashion shows and celebrity endorsements. Fashion is everything that you and I wear in our daily lives. It is the process of mass manufacturing for retail consumption. It is about entering consumer closets through retail outlets. As an industry, it employs thousands of artisans, weavers, manufacturers, stylists, designers and others. A career in fashion doesn’t necessarily mean you have to become a designer. You can instead take a fashion merchandising course and become a part of the process of making fashionable clothes accessible to consumers. If you want to make a career in fashion merchandising, these are some things you need to keep in mind. A KEEN BUSINESS SENSE ALONG WITH FASHIONABLE SENSIBILITIES To make it big as a fashion merchandiser, you need two things. First, you need to have adequate understanding of fashion and what it entails. You should be able to gauge trends before they become vogue and you should be able to understand what works and what doesn’t. Secondly, you must have a keen business sense that allows you to take the right decisions at the right time. You will be responsible for many things and thus should be able to predict behavioral patterns and trends before others. FASHION MERCHANDISING EXPERTS ARE NEEDED EVERYWHERE Fashion merchandising comes in handy at multiple levels. At the manufacturing level, your knowledge will help forecast the popularity of certain colors, shapes and designs in the coming days. Your competence will also determine pricing and retailing. In manufacturing, merchandisers have to play the direct role of working with fashion designers, apprising them about market demands and consumer needs. In retail too, fashion merchandising helps to research target demography. It is the job of fashion merchandisers to understand the needs and demands of the consumers and to give them what they want. It is also their responsibility to influence consumer decision. Fashion merchandisers also play a key decision-making role in how clothes are displayed and arranged in retail outlets. This ultimately promotes certain brands. As key influencers in how the retail business appeals to consumers, it is undoubtedly an important job. FASHION MERCHANDISING COURSES IN INDIA Modern fashion schools in India do not just teach fashion designing. There are also multiple diploma courses in fashion merchandising offered by these institutions. If you want to become a part of the fashion industry without becoming a designer, a diploma degree in fashion merchandising is a good option.

3. In such a course, a dual approach is often taken. You will be taught the basics of fashion and merchandising – first separately and then as a combined subject. Your understanding of fashion will deepen and widen in the process and you will realize that there is so much to the industry than what we usually understand. The growth opportunities are immense in such a course as everyone – right from a retail seller to a apparel manufacturing requires a merchandiser to complete the process. So, what are you waiting for? Enroll in the best fashion merchandising courses in India today. 097114 40002 rd Floor, Gulab Bhawan 6, BahadurShah Zafar 3 Marg, New Delhi, Delhi 110002 info@icf.edu.in