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10 Lies you've been told about the Marketing Funnel [INFOGRAPHIC]

http://unfunnel.com/by-the-numbers/ <br>The conversion funnel strategy was easy to understand and it worked, for awhile. But with now with mobile and social added to the online mix, the traditional funnel approach is not effective. <br><br>This infographic explores some of the common misconceptions & lies about channel marketing with data that we uncovered that shows the real truth behind how to market to individuals today.

AgileMarketing
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10 Lies you've been told about the Marketing Funnel [INFOGRAPHIC]

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  1. 10 THE TOP FUNNEL LIES THAT HAVE YOU BRAINWASHED YOUNEEDAWHOLEWEBSITEREDESIGNBEFOREYOUCANCONVERTTRAFFIC REMARKETINGPIXELSARETIMELYANDDEPENDONITRESOURCES HAVINGABLOGDOESN’TREALLYMATTERANDTAKESTOOMUCHTIMETOMAINTAIN EXPOSING YOUNEEDTOCAREABOUTTHENUMBEROF“LIKES”YOUHAVEONFACEBOOK WENEEDASURVEYTOFINDOUTWHATPEOPLENEED SOCIALMEDIA’SROLEISTOPOFTHEFUNNELENGAGEMENT PERSONALIZATIONDOESN’TWORKS,ITSCREEPY YOUDON’TNEEDTOKNOWHOWOFFLINEEFFECTSONLINE YOUNEEDACUSTOMLANDINGPAGE 10 09 01 06 0708 02 03 04 05 SEO over 50% Agility THE TRUTH: 67% OF NYTIMES.COM VISITORS IN 2011 ENTERED THE SITE THROUGH INTERNAL PAGES MAINLY VIA SEARCH ENGINES 3 Loyalty 59% 200% OF PEOPLE SAY THAT SUGGESTED PRODUCTS AND PROMOTIONS BASED ON THEIR PROfLE DATA 5 MORE LEADS PER MONTH A COMPANY WILL GET FROM THEIR BLOG EFFORTS THAN NON-BLOGGING FIRMS 6 INCREASE IN CLICK- THROUGH RATE AFTER USING GOOGLE TAG MANAGER TO BE MORE AGILE WITH MARKETING 7 Social Integration 40% 82% 1 IN 3 OF CONSUMERS WHO “LIKE” A BRAND ON FACEBOOK DO NOT THINK THAT A COMPANY SHOULD MARKET TO THEM VIA THEIR NEWS FEED 5 OF AD-SPEND WAS IN 2012 WAS OFFLINE; THAT IS A LOT OF VISITORS AND CONVERSIONS THAT AREN'T BEING PROPERLY ATTRIBUTED 2 CONSUMERS INDICATE THAT THEY AWARD MORE LOYALTY TO MERCHANTS THAT USE TRUE PERSON- ALIZATION IN THE SHOP- PING EXPERIENCE 5 OVER 57% eCommerce 65% OF CONSUMERS HAVE CLAIMED THAT THEY ARE WILLING TO INTEGRATE SOCIALLY IN EXCHANGE FOR A RELEVANT EXPERIENCE 5 OF CONSUMERS ARE MORE LIKELY TO RETURN TO A SITE THAT AUTOMATI- CALLY WELCOMES THEM BY NAME 5 8%CVR VISIT TO ADD TO BASKET 4%CVR VISIT TO SALE4 www.unfunnel.com 1http:/ /socialmediatoday.com/tompick/1647801/101-vital-social-media-and-digital-marketing-statistics-rest-2013 2http:/ /moz.com/blog/how-to-track-online-roi-of-ofine-advertising 3http:/ /econsultancy.com/us/blog/62891-the-slow-death-of-the-homepage 4http:/ /www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/ 5http:/ /www1.janrain.com/rs/janrain/images/Janrain-Greatest-Love-Story-Ever-Told.pdf 6http:/ /www.business2community.com/social-media/103-compelling-social-media-marketing-statistics-2013-2014-0679246 7http:/ /services.google.com/fh/fles/misc/gtm-casestudy-smarter-travel-media.pdf AGI LE MA RK ETI N G I N MOTI O N

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