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2016 Agile Marketing Campaign Checklist for Startups and Small Business

http://bit.ly/agile-marketing-checklist <br>I remember the days when running a marketing campaign meant developing creative, writing a check, and crossing your fingers that good results would follow. <br><br>The channels that marketers use today are different, and the strategy has changed: don’t create an offer, be transparent and put the customer first. <br><br>You need to make sure you use all channels, you can’t predict when a person is ready and where they will be. <br><br>With this free checklist, you keep track of your campaigns and make sure you do all the unfunnel campaign launch steps. <br><br>Learn how to execute a startup business campaign that: <br><br>- Starts with the customer in mind <br>- Communicates across all channels <br>- Works even after you stop promoting <br><br>Download this free checklist, and start building a digital marketing campaign that works. <br><br>http://bit.ly/agile-marketing-checklist.

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2016 Agile Marketing Campaign Checklist for Startups and Small Business

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  1. JOIN THE MOVEMENT Unfunnel Agile Startup Campaign Checklist Ready to tell people about you amazing startup? Before you dive in, make sure you have thought through all the essential steps to getting your message out. Here is a checklist to help. TASK DUE IN PROGRESS DONE Identify your campaign audience. Who are we talking to? Understand your buyer persona before launching into a campaign, will help target them correctly. Having SMART goals can help you be Set your goals + benchmarks. sure that you’ll have tangible results to share with your team (and those traditional marketers) at the end of your campaign. Don’t forget to optimize your Create your beneft(s) + value. landing page for SEO, have a clear value proposition and call to action (usually a form for the user to complete). Plan + build your automation + nurturing fows. end after lead converts on your landing page. Plan and build your follow up campaigns to nurture these infuencers. Your campaign doesn’t Write a blog post. Your campaign is amazing - don’t hide it from the world. Use your blog post as the frst step to introducing readers to the how you can help them and how they can share your services. Promote you blog post in social media Share it on social media. for the people that like to scan social posts and not read blogs. Make sure you social posts link back to your blog. Add in long tail keywords. Make sure your campaign is SEO friendly so that even when you stop promoting, people will still fnd you. Work smarter, not harder. Consider paid search and other channels. Paid media and ofine channels can be part of your campaign, too - just be sure that you are always measuring the efectiveness of those channels. Its important to know where you trafc is coming from and which channels convert on certain types of conversions. If you are trying too hard, you might be in the wrong channel. Track Your URLs. Report on Your Results. Make sure your work does not go unmeasured. Celebrate your wins, but more importantly, look for opportunities where you can change and make a better experience for customers.

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