1 / 5

Online Marketing

The process of using web-based channels to communicate a message about a company's brand, products, or services to potential customers is known as online marketing. Email, social media, display advertising, search engine optimization (SEO), Google AdWords, and other tools and strategies are utilised in online marketing.

Akhilesh3
Download Presentation

Online Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Online Marketing Olive Creative Studio

  2. Online Marketing The process of using web-based channels to communicate a message about a company's brand, products, or services to potential customers is known as online marketing. Email, social media, display advertising, search engine optimization (SEO), Google AdWords, and other tools and strategies are utilised in online marketing. The goal of marketing is to reach out to potential clients through the channels where they read, search, shop, and socialise on the internet.

  3. Benefits Of Online Marketing The ability to quantify the impact of each channel, as well as how visitors acquired through multiple channels engage with a website or landing page experience, is a fundamental benefit of leveraging online channels for marketing a business or product. Further research of the visitors who become paying customers can be done to understand which channels are most effective in acquiring valuable clients.

  4. Online Marketing Tools Email marketing Social media marketing Search engine optimization (SEO) display advertising like LinkedIn ads or Google Display Network Search engine marketing (SEM) Online events & webinars A/B testing & website optimization Content marketing Video marketing Marketing analytics like Google Analytics Marketing automation Customer relationship management (CRM) Content management system (CMS) Pay-per-click (PPC) advertising like Google Ads Affiliate marketing ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

  5. Canon advertises for search keywords related to "photography" on Google, Yahoo, and Bing search engines to market their cameras to a relevant audience to drive traffic to a specific webpage. Whole Foods collects email addresses on their website to create email lists that can be used to advertise new products, sales, and events in their stores. Dove creates video advertisements and shares them with their audience on Facebook, Twitter, and other social media platforms to promote favorable conversation about their brand and products. Bite Beauty partners with influencers to promote a new lipstick to their target audience of high-quality, beauty enthusiasts. ● Examples Of Online Marketing ● ● ●

More Related