Growth of Marketing Techniques

1. Growth of marketing techniques

2. The role of marketing The primary role of marketing is to attract, retain and grow revenue from a company's targeted customers. The key objective of an organization’s marketing efforts is to develop satisfying relationships with customers that benefit both the customer and the organization. Marketing is also the organizational business area that interacts most frequently with the public and, consequently, what the public knows about an organization is determined by their interactions with marketers. For profit oriented organizations, marketing is responsible for most tasks that bring revenue and, hopefully, profits to an organization. For the not-for-profit organization, marketing is responsible for attracting customers needed to support the not-for-profit’s mission, such as raising donations or supporting a cause.

3. Responsibilities of marketers Understanding the economic and competitive features of a sector Identifying target markets Identifying most appropriate strategies Commissioning, understanding and acting upon market research Understanding competitors and their strategies and likely responses

4. Developing new products Auditing customers’ brand experience Establishing environmental scanning for opportunities and threats Understanding an organisation’s strengths and weaknesses Creating a sustainable competitive advantage Understanding where a brand needs to be in the future Creating and delivering marketing plans to get there Establishing management information systems to identify progress

5. Timeline of marketing innovation 1450: Gutenberg's metal movable type, leading eventually to mass-production of flyers and brochures 1730s: emergence of magazines (a future vector of niche marketing) 1836: first paid advertising in a newspaper (in France) 1839: posters on private property banned in France 1864: earliest recorded use of the telegraph for mass unsolicited spam 1867: earliest recorded billboard rentals

6. 1880s: early examples of trademarks as branding 1905: the University of Pennsylvania offered a course in "The Marketing of Products“ 1908: Harvard Business School opens 1922: radio advertising commences 1940s: electronic computers developed 1941: first recorded use of television advertising 1950s: systematization of telemarketing 1970s: E-commerce invented

7. 1980s: development of database marketing as precursor to CRM 1980s: emergence of relationship marketing 1980s: emergence of computer-oriented spam 1984: introduction of guerrilla marketing 1985: desktop publishing democratizes the production of print-advertising 1991: IMC gains academic status 1991: Hotmail (then known as Hot Mail) launched as the first free web based email service it gave marketers a whole new way to reach customers

8. 1990s CRM and IMC (in various guises and names) gain dominance in promotions and marketing planning SEO first started around the 1990's with the pioneer being Archie, created by Alan Emtage. 1995-2001: the Dot-com bubble temporarily re-defines [citation needed] the future of marketing 1996: identification of viral marketing 2000s: Integrated marketing gains acceptance and in 2002 its first dedicated academic research centre The major turning point for SEO came in 2001 when Google launched its greatest digital asset of all time (which no longer exists) the Google toolbar.

9. Traditional Vs Modern marketing

10. Marketing techquies

11. Benefits of digital marketing

12. World Ad spending statistics

13. Greatest commercial impact of digital marketing - 2016

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16. http://www.ekavat.co.uk/