[Infographic] The State of Social Business: Social Media Matures, Yet Many Companies Still Lack a Strategic Foundation

1. THE STATE OF SOCIAL BUSINESS: Social Media Matures, Yet Many Companies Still Lack a Strategic Foundation COMPANIES ARE ORGANIZING AND FORMALIZING SOCIAL MEDIA INTO SOCIAL BUSINESS. 78% of companies have a dedicated social media team, up from two years ago. This team has grown, from 11 people in 2010 to 67% 15.6 people in 2013 IT’S SPREADING ACROSS THE ENTIRE ENTERPRISE. In which of these departments are there dedicated social media staff? There are dedicated social media staff in at least 13 73% 66% 40% 37% 35% 29% 16% 16% 15% 14% 11% 9% 8% Marketing Corporate Comm/PR Customer Support Digital Social Media HR departments. Product Department/R&D Advertising Customer/User Experience IT Executive Legal Market Research And, social media headcount across the enterprise has more than doubled at the largest companies, ... from to 20 49 staff in 2010 staff in 2012 COMPANIES ARE TYING SOCIAL BUSINESS TOPOSITIVE BUSINESS OUTCOMES. About 1/2 We have formalized metrics that show positive outcomes in: 53% 45% 45% 60 Marketing Optimization of companies say social business has improved marketing optimization, customer experience, and brand health. Nearly 1 4 have seen increase in revenue. 50 Customer Experience 40 Brand Health 24% 30 Revenue Generation 20 10 0 in BUT COMPANIES HAVE A LONG WAY TO GO: MANY SOCIAL BUSINESS PROGRAMS LACK A STRONG FOUNDATION. Only 17% of companies identify their social strategy as mature. Only52% of companies say that executives are aligned with the social strategy. Only26%of companies approach social media holistically, operating against a cross-enterprise level strategy. UNDER CONSTRUCTION To Succeed, Build a Foundation for Social Business Benchmark your program with Altimeter’s State of Social Business 2013 report. Document existing challenges and opportunities to address in 2014. Align all social business efforts with business objectives and priorities. Based on Altimeter Group’s report: “The State of Social Business 2013” Download the report at: http://bit.ly/ssb-2013