Top 5 Mistakes To Avoid In Keyword Research

1. Top 5 Mistakes To Avoid In Keyword Research bloglovin.com/@artattackkmedia/top-5-mistakes-to-avoid-in-keyword-research March 13, 2022 2 days Keywords are very important to make your content reach the audience. The content can be for SEO, digital marketing, social media platforms, etc. Keywords are necessary to make your content-rich. There are different types of keywords and when your content is for the web, it is mainly categorized in two. Short-tail keywords: Short tail keywords consist of one word or up to 4 words. For example, keyword research. This type of keyword is called short-tail, covering your main keyword to form a sentence. Long-tail keywords: Long-tail keywords are long-form and specific. It covers a phrase that is commonly used in the industry. For example, a digital marketing agency in Delhi. It is an independent statement and has large traffic on the internet. We consider the usage of both types of keywords as important. Thus, what matters at the end of the day is keywords engagement, which can be obtained through keyword research. Good content with rich links and proper usage of keywords gets a high rank on the result page, this is why many prefer to hire SEO services in Delhi. Therefore, We bring you the 5 mistakes one makes while performing keyword research. 1/3

2. 1. Ignorance of Search Intent: While focusing on the keyword volume or engagement many forget the search intent. Basically, many forget about the why. Why use the particular keyword in the content. Focusing on the search intent will create more engagement in your content. Thus, start making use of keywords with both. 2. Not keeping an Eye on Competitors: To stay in the competition, you need to know where your competitors are standing. In the online competition, you should look for their SERP and keywords they are ranked for. According to it, you should plan your SEO strategy. There are many platforms or software available that will help you with keywords analysis. 3. Long-tail Keywords: There are two groups of some writers, SEO strategy planners, etc. One who completely avoids using long-tail keywords, and one who uses only long-tail keywords. Both groups are making mistakes, as the digital marketing agency in Delhi recommends making use of various types of keywords, from long-tail keywords to interrogative (questioned) keywords. These will optimize your content for the voice search as well. Thus, avoid making such mistakes, make your keyword research strong to increase your content ranking on the search result page. 4. Focusing on High-Volume Keywords: No doubt, high-volume keywords will help you with the content reach, your blog will also rank well with a strong SEO strategy. However, you are missing the higher reach, because you are ignoring the medium volume keywords. They can have a great impact on the engagement or traffic on the web page. Thus, avoid such moves! 5. Stuck on Exact Matching Keywords: The algorithm of a search engine like Google is more powerful and understandable. It scans through your content and matches with other relevant content. So don’t stick to exact keywords because relevance is important. You can focus on covering the LSI keywords or topics, which are found on the SERP. Conclusion If you are facing difficulty with keyword research and content, SEO services in Delhi long with lagging on search engine ranking, then you must hire, which will help you with overall content and ranking. Therefore, we hope that this blog has helped you to be careful with keyword research. 2/3

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