Outdoor Advertising Trends for 2019

1. Outdoor Advertising Trends for 2019

2. Introduction • Every marketer knows that it’s imperative to be on top of recent trends. • Knowing what’s new in the industry will help sustain your business as the industry changes. • Here are outdoor advertising trends for 2019 that you need to watch out for:

3. Increase in Digital Signage • It’s no question that digital signage is the future. • More and more people are spending time outdoors, giving these signs more eyeballs. • These media assets are also not subject to ad blocking software. • The versatility of digital signage cannot be overstated, as you can change the content anytime and create them in shapes and sizes that you can’t otherwise do with traditional signage.

4. Innovative Digital Signage • Interactive signage — Digital touch screens allow interaction between the ad and the consumer, generating a positive experience that improves brand recall. • Dynamic signage — Imagine seeing a billboard change as you walk past it. A dynamic sign’s visual appeal provokes curiosity in ways that static signage couldn’t. • Smarter signage — Programmatic advertising for digital signage is also on the rise. • Signage with data feeds — Outdoor ads that display both media content and live information effectively grab customers’ attention, as these signs entertain and inform at the same time.

5. Instagrammable Billboards • Social media has impacted every facet of a person’s life. The need to document their experiences online continue to increase, and brands are quick to jump on this opportunity. • Outdoor advertising, in particular, has enjoyed the perks of social media. The term “Instagrammable billboards” was coined recently, referring to billboards that appeal so much to the mass audience that they feel compelled to share these signs on social media.

6. More Opportunities for Traditional Signage • Although digital signage is now enjoying the spotlight, traditional advertising will continues to have opportunities this year. This will not be a one-versus-the-other campaign; both industries are predicted to work together to create multi-channel campaigns. • In fact, digital ads are often paired with billboards, lightboxes, LED signage, and other traditional outdoor ads. This trend is expected to continue in 2019. You’ll also see plenty of digital outdoor ads installed with printed borders or graphics to create an eye-catching contrast between the two media.

7. Events-based Marketing • Be it trade shows, conventions, or setting up booths at a fair, outdoor advertising will play a huge role in helping spread the word about the business and gain leads. • With more events scheduled every year, you’ll see more large-format traditional signage like banners adorning booths and stages.

8. Conclusion • Outdoor advertising is huge in physical scale and if creative enough, it can make an impact on a local and targeted audience. • Outdoor advertising has been proven, to work best with other mediums. To make your outdoor Ads eye-catching to the viewers, reach Adinn, the best outdoor advertising agencies in andhra.