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Campaign Awareness Measurement for Global Media Broadcaster

Here's how we helped a Global Media Broadcaster in measuring the effectiveness of their latest media campaign.<br><br>

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Campaign Awareness Measurement for Global Media Broadcaster

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  1. Campaign Awareness Measurement for Global Media Broadcaster Study type: Hybrid study Target Group: People with access to media between the ages of 18 & 55 years Sample Size: Over 2000 Geography: Multi-Country

  2. What were the research requirements? The client had recently concluded a campaign to build awareness among viewers about its presence in their market and about its latest media offerings. They wanted a way to measure the impact their campaign had had on the audience, existing and otherwise. The objectives of the project were manifold: oTo find out if the campaign had persuaded the target audience to switch to our client’s media offerings from their rivals. oIn cases where the campaign had failed to convince viewers to switch, to find out the reason oTo recognize measures that would convince more viewers to switch to client’s media offerings 2

  3. What were the challenges? Get a qualitative measure of viewer interests in content similar to those offered by our client in real-time Gather the reasons behind the success/failure of our client’s campaign 3

  4. How did Borderless Access tackle the problem? We divided the research into two primary areas. o Measure the impact of the client’s campaign on the audience (viewers) o Find answers to the ‘whys’ behind the target audience’s actions And tackled it using quantitative and qualitative measures with our Hybrid Research methodology and our proprietary panels. 4

  5. Outcome The rich data we provided our client helped them improve their media offerings precisely to improve brand awareness and increase their viewership. 5 At the end of our hybrid study (quantitative + qualitative), we had valuable answers to the important WHYs, WHATs, WHENs, WHEREs, WITH WHOM and HOWs, of viewer behaviour and actions.

  6. Contact Us www.borderlessaccess.com Business Enquiries connect@borderlessaccess.com Connect with us marketing@borderlessaccess.com Our office locations AMERICAS EUROPE MIDDLE EAST & AFRICA APAC UAE | SOUTH AFRICA INDIA US UK | GERMANY | ROMANIA © 2019 Borderless Access

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