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Data and Information Security Survey to understand from information security professionals the measures they take to protect their organizationsu2019 data assets from threats and vulnerabilities for a new product launch.<br><br>
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Data and Information Security Survey Study Type Ad hoc Target Group Data analyst, Data Architect, Data Decision-Maker, Data Manager/ Steward, Data Scientists / AI Engineer, Information Security/Privacy Administrator Sample Size N=600 Geography USA, UK, Germany, France
The Research Requirement Our client, a leading digital security provider, wanted to understand from information security professionals the measures they take to protect their organizations’ data assets from threats and vulnerabilities for a new product launch. For the study, the client required us to target the following professionals from organizations with 1000+ employees • Data analyst • Data architects • Data decision-makers • Data manager / Stewards • Data scientists / AI engineers • Information security / Privacy administrators The specified target industries were: • Advertising / Marketing • Banking / Finance • Insurance • Pharmaceuticals • Retail / E-Commerce
The Challenge Recruiting a diverse set of respondents from various industries was not an issue, thanks to our expansive panel. However, completing the survey within a week’s time was more of a challenge.
The Approach Invites were sent during the active hours in small batches to efficiently use the available sample pool. Our AI-ML based sampling helped us reach the respondents at the their most likely time to answer the survey questions and auto-notifications and reminders were sent during these times. This helped boost the response rate.
Outcome Successfully managed the quotas across geography and industry. We were able to achieve the required number of completes in a week’s time. The client successfully deployed a new product suite based on the learnings.
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