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Shopper Thoughts Panel for a Consumer Science Company

A reputed consumer science company wanted to recruit retail shoppers from a specific geographical area and engage them continuously to uncover their opinions, plans and motivations on choosing a specific brand/product in order to assist retail stores with stocking options and inventory management.<br>

AronaSouris
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Shopper Thoughts Panel for a Consumer Science Company

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  1. Study type Target Group Custom panel building to recruit, engage, conduct research and generate actionable insights on retail shoppers Retail Shoppers Shopper Thoughts Panel for a Consumer Science Company Geography Thailand & Malaysia Panel Size 20,000 each for Thailand and Malaysia

  2. What was the research requirement? A reputed consumer science company wanted to recruit retail shoppers from a specific geographical area and engage them continuously to uncover their opinions, plans and motivations on choosing a specific brand/product in order to assist retail stores with stocking options and inventory management.

  3. How did Borderless Access tackle the project? Understanding and capturing the demographics, attitudes and consumption patterns of the target audience was crucial for our client. Borderless Access designed a 4-way data integration framework to capture the panelist’s profile, survey, behavioural and social engagement data to generate the quantitative (demographics, consumption patterns) and qualitative (behaviour and emotions) insights required to drive the retailer’s product stocking and supply chain decisions.

  4. Outcome SmartSight allowed the client to run analytics and generate key insights by combining survey campaigns with point-of-sale data to make informed decisions. SmartSight’s hybrid research capability (combined qualitative with quantitative insights) proved to be the key research tool for the client.

  5. Contact-Us CHICAGO, IL Tel : +1 312 720 0378 USA CALIFORNIA Tel : +1 818 3584633 www.borderlessaccess.com UK LONDON Tel : +44 771 8403458 Business Enquiries rfp@borderlessaccess.com marketing@borderlessaccess.com GERMANY MUNICH Tel : +49 (0) 17665094033 Connect withus DUBAI Tel : +97 150 1373145 UAE INDIA BANGALORE Tel : +91 804 9313800

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