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Here's how we helped a globally renowned cosmetic brand in understanding the purchase behavior of consumers.<br><br>
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Survey on Usage of Cosmetic Products Study Type Sample Size 1000 completes Data collection Target Group Geography Females aged between 18 – 45 years who bought cosmetic products from a leading branded retail store. Russia
What was the research requirement? A globally renowned cosmetic brand wished to understand the purchase behavior of its consumers. The client wished to specifically determine the following aspects: • Consumer behavior and decision making process while purchasing cosmetic products • The major influencers in the decision making process • The type of products usually bought by the consumers and the most popular portals visited to make the purchases
How did Borderless Access solve the problem? Although there were a few hurdles in breaking into a niche community as the audience was a tough-to reach market, we created a questionnaire based on the market trends and asked the consumers to fill out basic information with certain quality questions.
Outcome With the ability to segment, penetrate and reach millions of consumers, the tracker allowed us to easily conceptualize the client’s requirements and deliver quality results with a range of varying possibilities. The tracker also helped the client to foresee future problems relating to participation and dropout rates.
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