1 / 18

Organizational Culture for Change

Organizational Culture for Change . John M. Mason And Kathryn Jablokow Penn State University. Competition by Innovation. Modern Oligopoly Continuous innovation to maintain market share Established levels of R & D. Sustaining Technological Innovation.

Ava
Download Presentation

Organizational Culture for Change

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Organizational Culture for Change John M. Mason And Kathryn Jablokow Penn State University

  2. Competition by Innovation • Modern Oligopoly Continuous innovation to maintain market share Established levels of R & D

  3. Sustaining Technological Innovation • Improved Product Performance • Continuous and Ongoing • Budgeting, Planning, and Surveys

  4. Disruptive Technological Innovation • Changes the way people do things • In their lives • How they organize things • How they conduct business • How they relate to others

  5. Technology and Intellectual Capital • Technology—”the processes by which an organization transforms labor, capital, materials, and information into products and services of greater value…” Christensen The Innovator’s Dilemma

  6. Technology and Intellectual Capital • Intellectual Capital—”is the knowledge, applied experience, enterprise processes and technology, customer relationships, and professional skills which are valuable assets to an organization.” The Journal of Intellectual Capital

  7. The Culture of Innovation • Intellectual Capital is the major asset of the modern firm. • If competition is based upon innovation, then an organization must continually increase its base of knowledge or information. • Organization must invest in developing new information to add to its knowledge base.

  8. Innovative Types • Sustaining Technological Innovation—information generated is within the bounds of an existing product base. Surveys Competitor Offerings Industry Trends

  9. Innovative Types • Disruptive Technological Innovation—information generated outside the bounds of existing product base. Changes in assumptions Practical technologies Marketing questions Complementary products

  10. Networks • Information thrives in an environment in which more people have access to it. Dialogue increases Productivity rises People can use their strengths People feel better about themselves

  11. Role of Senior Management • Culture of Innovation starts at the top! Sets goals and objectives Identifies who gets hired and who gets promoted In a world of greater delegation— leaders need to support If the top does not initiate, subcultures grow up and coordination failures occur

  12. Time Pacing • Based upon the passage of time and not external events. • “Time pacing relies on choreographed transitions to switch smoothly from engineering to manufacturing, from product to product, from one market to the next, from one business to the next…” Brown and Eisenhardt, 1998

  13. Rhythm of Time Pacing • Time period—short enough to make the firm competitive but long enough to be realistic. • Influenced by seasonality, consumer cycles, trade show dates, and competitive pressures. • Example: the integrated circuit.

  14. Organization for Disruptive Technological Change • Where do these fit into the organization? • Major difference—the market served Small versus large Generally not major customers Don’t know what final use will be

  15. Portfolio of Innovations • Sustaining innovations—generally done internally. • Disruptive innovations Organizational separation Subsidiaries Joint ventures, etc. Financial Investment

  16. Disruptive innovation and Time Pacing • Some need for regular introduction • Can’t just let projects go on and on • Real Option approach Commercialization must be realized within a reasonable time

  17. Human Resource Management • Problem-Solving Types Adaptors versus Innovators • Strategic Leadership Stages of organizational evolution and renewal • Executive Development The ‘right people’ for the ‘appropriate time’

  18. Conclusions • Competition requires innovation that is continuous and relentless. • Organizations must be intentional and universal in their efforts to innovate. • The culture for innovation begins at the very top. • The culture is inclusive: management, structure, finance, human resource management, marketing, and other areas of an organization must be a part.

More Related