1 / 9

MKT 448 Enhance teaching / snaptutorial.com

For more classes visit<br>www.snaptutorial.com<br><br>MKT 448 Week 1 Defining Process and Value of Digital Analytics<br>Write a 1,050- to 1,400-word paper in which you define the process used to create marketing and business value using digital analytics.<br>Summarize the data analytics process with regard to the Analytics Value Chain and the digital analytics Pu2019s.<br>Define u201coptimizingu201d, u201cpredictingu201d, and u201cautomatingu201d from a digital analytics perspective.<br>Identify 3 to 5 data culture issues in marketing organizations that include requirements for appropriate labor, technology, and strategy.<br>

Bailey251
Download Presentation

MKT 448 Enhance teaching / snaptutorial.com

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MKT 448 Enhance teaching / snaptutorial.com

  2. MKT 448 Enhance teaching / snaptutorial.com MKT 448 Week 1 Defining Process and Value of Digital Analytics For more classes visit www.snaptutorial.com MKT 448 Week 1 Defining Process and Value of Digital Analytics Write a 1,050- to 1,400-word paper in which you define the process used to create marketing and business value using digital analytics.

  3. MKT 448 Enhance teaching / snaptutorial.com MKT 448 Week 2 Building a Marketing Case for Data Analytics For more classes visit www.snaptutorial.com MKT 448 Week 2 Building a Marketing Case for Data Analytics You are the new CMO in charge of migrating an organization of your choosing toward a data-driven culture.  You are making a presentation to your Board of Directors in which you describe the issues facing marketing organizations in relation to building a data-driven culture.

  4. MKT 448 Enhance teaching / snaptutorial.com MKT 448 Week 3 Dashboards for Monitoring Conversions For more classes visit www.snaptutorial.com MKT 448 Week 3 Dashboards for Monitoring Conversions Resource: Building a Digital Analytics Organization, Ch. 7 Write a 700- to 1,050-word paper in which you analyze the use of dashboards to monitor conversion rates.

  5. MKT 448 Enhance teaching / snaptutorial.com MKT 448 Week 3 Data Types and Methodologies (5 Pages) For more classes visit www.snaptutorial.com MKT 448 Week 3 Data Types and Methodologies (5 Pages)

  6. MKT 448 Enhance teaching / snaptutorial.com MKT 448 Week 4 Meaningful Qualitative Digital Intelligence for Key Performance Indicators For more classes visit www.snaptutorial.com MKT 448 Week 4 Meaningful Qualitative Digital Intelligence for Key Performance Indicators Write a 700- to 1,050-word paper in which you describe methods used to collect and integrate quantitative and qualitative data that are used to evaluate customer experience relative to market growth.

  7. MKT 448 Enhance teaching / snaptutorial.com MKT 448 Week 5 Digital Analytics and Predictive Analyses For more classes visit www.snaptutorial.com MKT 448 Week 5 Digital Analytics and Predictive Analyses Write a 700- to 1,050-word paper in which you evaluate how digital analytics data can be used together with predictive analyses to plan customer response and acquisition through the customer life cycle.

  8. MKT 448 Enhance teaching / snaptutorial.com MKT 448 Week 5 Signature Assignment Methods of Targeting and Retargeting For more classes visit www.snaptutorial.com MKT 448 Week 5 Signature Assignment: Methods of Targeting and Retargeting About Your Signature Assignment Signature/Benchmark Assignments are designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. Signature/Benchmark

  9. MKT 448 Enhance teaching / snaptutorial.com aa

More Related