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Intellectual Property and Business - A Presentation by Dr. Kalyan C. Kankanala at IIM - Bangalore

This presentation is titled "Intellectual Property and Business" and was delivered by Dr. Kalyan C. Kankanala to the students at the Indian Institute of Management - Bangalore (IIMB). <br><br>The presentation covers the following topics: <br>- Party Conversation <br>- Intellectual Property and its forms <br>- Patents <br>- Illustrative Example - Elfot <br>- Prior Art for Elfot <br>- Industrial Designs <br>- Trademarks <br>- ELFOT – trade mark <br>- Copyrights <br>- Trade Secrets <br>- Integrated Protection <br>- Licensing Matrix <br>- The Dravidian <br>- Dr.Kalyan's Books

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Intellectual Property and Business - A Presentation by Dr. Kalyan C. Kankanala at IIM - Bangalore

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  1. INTELLECTUAL PROPERTY AND BUSINESS BY DR. KALYAN C. KANKANALA COPYRIGHT © 2004-2017 BANANAIP COUNSELS LLC. ALL RIGHTS RESERVED.

  2. PARTY CONVERSATION "I wish I had elves to do all my work ...,," says Anu. "Would a elf like robo do?" Ramanujam asks. "Yes, it will, provided it does everything I ask of it." COPYRIGHT © 2004-2017 BANANAIP COUNSELS LLC. ALL RIGHTS RESERVED.

  3. INTELLECTUAL PROPERTY Nature Scope and Extent Forms • • • Patents Copyrights Trade Marks Trade Secrets Industrial Designs • • • • • Plant Varieties Integrated Circuits Geographical Indications Traditional Knowledge • • • • COPYRIGHT © 2004-2017 BANANAIP COUNSELS LLC. ALL RIGHTS RESERVED.

  4. PATENTS Inventions  Requirements  Subject Matter Industrial Applicability Novelty Inventive Step Specification      Term: 20 Years  Rights: Make, Use, Sell, Offer for Sale, and Import.  COPYRIGHT © 2004-2017 BANANAIP COUNSELS LLC. ALL RIGHTS RESERVED.

  5. ELFOT Ramanujam develops a robot that works as an assistant for humans. After an initial training period, the robot understands a person's behavioural pattern, life style, tastes, etc., and adapts to assist her. Ramanujam calls it 'ELFOT.'  Patentable? Prior Art  Pre-existing Robots COBOTS Devices based on AI - Amazon Echo, etc.    Prior Art Search and Patentability Opinion/Report  COPYRIGHT © 2004-2017 BANANAIP COUNSELS LLC. ALL RIGHTS RESERVED.

  6. ELFOT PRIOR ART Patent Application / Patent Application / Patent no. Patent no. Applicant Applicant Image Image About About This is a robot which works in a human living environment to communicate with a human or perform works such as grasping objects Sony Corporation US 14/114,333 US 8,276,958; 8,060,250; 8,498,741; 8,467,903; 8,401,700; 8,562,049; 8,857,874; 8,424,941; 8,412,376; 8,565,918; 8,412,378; 8,618,762; 8,489,239 Named as Robonaut, this is a humanoid robot built and designed to help humans work and explore in space. NASA Each of the patents here are directed to protect various features of the Robonaut. These robots (Sophia & Professor Einstein) are AI enabled humanoid robots that can help humans in their daily tasks while also interacting with them intelligently. Hanson Robotics US 7113848 COPYRIGHT © 2004-2017 BANANAIP COUNSELS LLC. ALL RIGHTS RESERVED.

  7. INDUSTRIAL DESIGNS  Aesthetic Product Designs  New  Original  Ornamental  Term - 15 Years  Rights: Publish, Sell and Import COPYRIGHT © 2004-2017 BANANAIP COUNSELS LLC. ALL RIGHTS RESERVED.

  8. ELFOT Ramanujam comes up with different appearances for ELFOT and asks Anu to choose one of them. COPYRIGHT © 2004-2017 BANANAIP COUNSELS LLC. ALL RIGHTS RESERVED.

  9. TRADE MARKS Any Representation Distinctive and not Deceptive   Protection Ladder  Fanciful - Kodak for Cameras Arbitrary - Banana for IP Services Suggestive - Bottle Breacher for a Pub Descriptive - Coffee House for Coffee Shop Generic - Bisleri for Mineral Water      Term: Perpetual Registration - Optional   COPYRIGHT © 2004-2017 BANANAIP COUNSELS LLC. ALL RIGHTS RESERVED.

  10. ELFOT  Ramanujam wishes to protect his brand name for the robot - ELFOT.  Word v. Logo  Classes  Trade Mark Clearance Search and Report COPYRIGHT © 2004-2017 BANANAIP COUNSELS LLC. ALL RIGHTS RESERVED.

  11. ELFOT – TRADE MARK CLASSES Class 07: Robots (Machines), Robots for Industrial Purposes Class 09: Humanoid robots with artificial intelligence, Robots for personal or hobby use Class 35: Marketing & Distribution of Robots SIMILAR MARKS Class 07: No conflicting marks found Class 09: A similar mark ‘ELFO’ is registered for goods such as Optical Apparatus & Instruments; Biological Microscopes etc., Class 35: A similar mark ELFO (logo) is filed for services in relation to Show Room, Wholesale And Retail Sale And Distribution services Related To Hardwares. COMMON LAW SEARCH ELFOT STUDIO – Photography studio based out of France. COPYRIGHT © 2004-2017 BANANAIP COUNSELS LLC. ALL RIGHTS RESERVED.

  12. COPYRIGHTS  Idea/Expression  Tangible Form  Original  Creative  Works: Literary, Dramatic, Artistic, Musical, Cinematographic, Photographic and Sound Recording  Term: Life Plus 60 Years  Rights: Reproduction, Adaptation, Distribution, Public Performance, Communication to Public, Public Display, etc.  Registration: Optional COPYRIGHT © 2004-2017 BANANAIP COUNSELS LLC. ALL RIGHTS RESERVED.

  13. ELFOT  Ramanujam develops product sketches, software, and technical/use documentation. On Anu's request, Ramanujam adds entertainment features to ELFOT. The robot can tell stories, dance, sing songs, and even crack jokes.  Copyright Protection/Issues? COPYRIGHT © 2004-2017 BANANAIP COUNSELS LLC. ALL RIGHTS RESERVED.

  14. TRADE SECRETS  Any Information  Economic/Business Value  Not Known  Reasonable Steps COPYRIGHT © 2004-2017 BANANAIP COUNSELS LLC. ALL RIGHTS RESERVED.

  15. ELFOT  What in ELFOT can be protected as trade secrets? COPYRIGHT © 2004-2017 BANANAIP COUNSELS LLC. ALL RIGHTS RESERVED.

  16. ELFOT - INTEGRATED PROTECTION  Different Forms of IP  Protection Layers  Competitive/Business Value  Financial Value  Marketing/Business Development  Licensing COPYRIGHT © 2004-2017 BANANAIP COUNSELS LLC. ALL RIGHTS RESERVED.

  17. LICENSING MATRIX  Form of IP  Rights  Territory  Purpose COPYRIGHT © 2004-2017 BANANAIP COUNSELS LLC. ALL RIGHTS RESERVED.

  18. www.kalyankankanala.com INTELLECTUAL PROPERTY NOVELS AND BOOKS COPYRIGHT © 2004-2017 BANANAIP COUNSELS LLC. ALL RIGHTS RESERVED.

  19. www.kalyankankanala.com INTELLECTUAL PROPERTY NOVELS AND BOOKS COPYRIGHT © 2004-2017 BANANAIP COUNSELS LLC. ALL RIGHTS RESERVED.

  20. Thank you How to Reach Dr. Kalyan C. Kankanala Dr. Kalyan C. Kankanala Email – kalyan@bananaip.com Company website – https://www.bananaip.com IP News Center - https://www.bananaip.com/ip-news-center/ Personal Website – https://www.kalyankankanala.com COPYRIGHT © 2004-2017 BANANAIP COUNSELS LLC. ALL RIGHTS RESERVED.

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