Oakley 3D Glasses Gain RealD Certification

1. FORIMMEDIATERELEASE: Editorial contact:Diane Thibert PublicRelations,Oakley,Inc. (949)672-6888 dthibert@oakley.com OAKLEY 3DGLASSES GAINREALD® CERTIFICATION RealD3DTechnologyMost Widely UsedinCinemas Around theWorld FOOTHILL RANCH,Calif.,February15,2011–Oakley,Inc. todayannounced that the company’s 3Dglasseshave been grantedofficialcertificationbyRealDInc.(NYSE:RLD), a pioneerintoday’sdigital3Dcinema.RealDistheworld’smost widelyused 3Dcinematechnology, andOakley’sRealD certifiedglasses willcomplement andoptimize the3D entertainment experienceforaudiencesalloverthe globe. “RealD certificationis anothersteptoward our objective ofaligningtheentireindustryto the besttechnologies possiblefor3Dglasses,and Oakleywillprovidethosetechnologies,” saidOakleyCEO ColinBaden. “Oakleyhasnointention ofbeingjustanotherplayer intherealmof3D glasses.Wewill leadtheindustryas the hallmarkofinnovation and ouriconwill be synonymous withleading edgeperformance.” “Oakleyis aniconicbrandknown worldwidefordeliveringinnovativeeyewear,”said JosephPeixoto,PresidentofWorldwideCinemaatRealD. “Thiscertificationvalidatesthat OakleyeyewearmeetsRealD’shighstandardsofqualityand arecompatiblewithRealD 3D- equippedtheatresaround the world, givingmoviegoersthe option ofseeing theirnextRealD 3D film instyle and comfortuniquelyOakley.” Badencontinued,“Weare honoredtobe grantedcertificationfrom theworld leaderandleadinggloballicensorof stereoscopictechnologies.RealD is definingthecutting edgeof3Dmotion pictureentertainment,andOakley3D lenseswilldeliveran unrivaledexperiencein RealDcinemas.Welookforward toexpandingourrosterofproductsandpartnerships as Oakleysetsthestandardfor opticalperformancein3D,”Baden concluded. OAKLEY.INC. ONEICON FOOTHILLRANCHCALIFORNIA92610 PHONE:949.951.0991 FAX:949.829.6266WWW.OAKLEY.COM

2. Oakley 3DGlassesGainRealDCertification / Page2 Toengineeritsuniquelydesigned 3D glasses,Oakleycombineditsproprietaryframeinnovationswithlenstechnologiesthatmaximizethe 3Dexperience.Thecompanyis planning to offer arangeof3Dglasses.Premiumeditionsin theline,includingthenewOakley3D Gascan®, willtakeadvantage ofthe company’s new HDO-3D™ technology,makingthemthefirstopticallycorrect 3Dglassesevermade.(“Opticallycorrect”shouldnotbe confused with prescriptionglasses,asit appliesto non-corrective lenses.) RealD3D technologydelivers arealisticandfullyimmersive entertainmentexperiencein motion picturetheatres aroundtheworld.Theextensiveintellectual propertyportfolioofthe companyenablesapremium3Dviewingexperience inthecinema,thehome andelsewhere.In additionto3Dcinemaand consumerelectronics, RealD technologieshavealsobeen usedfor applicationssuch aspilotingtheMarsRover. Unlikeshutter-based3D systems,Oakley3D glasses hold nobatteriesand thereforerequire norecharging. Toallowconsumersto usethe same glassesfor homeand cinema3D entertainment, Oakleyispursuingpartnerships withmanufacturers ofhome3D systemsthat utilize passivepolarization. Asthe world’sfirst opticallycorrect3D glasses, premiumdesignsinthenewOakleyline willmaximize visualclarityand fidelitybyvirtuallyeliminatingrefraction,opticalastigmatism and distortioncaused byprismaticpower. Thesedeficiencies canunderminethe performance of conventional3Dglasses. Oakley3D glasses provide trueralignment of3D imagesbyvirtuallyeliminatingtheghosting (alsoknown as“crosstalk”)between theimagesthat reach each eye from onemoment tothe next.Inaddition, thecompany’s 3D glassesarethefirst evermade withhigh-wrap curvature. Thisextendsthe wearer’sfield ofvision andvirtuallyeliminatesglare andreflections. Oakley3D lenses offeran uncompromisingdegree ofcolorfidelity,allowing the wearerto seewhatthedirectorhad inmindfor everyshot.Theframes aremade ofdurableyetlightweight materials,andtheyofferthe comfort ofaproprietaryThree-PointFit.ThisexclusiveOakleyinnovationholdsthelenses inprecisealignment while eliminatingpressure pointscommon with ordinaryframes. OAKLEY.INC. ONEICON FOOTHILLRANCHCALIFORNIA92610 PHONE:949.951.0991 FAX:949.829.6266WWW.OAKLEY.COM