Marketing that Engages the Senses – with Bradley Dean in Toronto

1. Marketing that Engages the Senses – with Bradley Dean in Toronto

2. Experiential marketing is all about using innovative techniques to create a connection between your brand and your target audience. With the increased popularity of social media and the unprecedented advancement of technology, it has become easier for businesses to reach out to their prospective clients. However, a personal connection is often sacrificed. The increased volume of advertising and the sheer amount of businesses competing for the same customers has made it difficult for people to have brand recall of any kind, which means that forging a connection with target audiences has become more of a challenge. 

4. Experts in the field of marketing like Bradley Dean in Toronto believe that, due to this increased complexity and competition, experiential events are a must-have for any marketing plan. Experiential marketing events engage the senses and immerse prospects into the world of your brand. They make an impact. They can be interactive, thrilling, educational and entertaining. But what exactly are they? Here are some examples of experiential marketing events. (You’ll recognize a number of them from the perspective of a customer!)

5. Sampling: The sense of taste, smell, or touch are targeted and potential buyers are invited to sample a product without an obligation to purchase. (Grocery stores have been using experiential marketing for years – albeit a low-tech, simplified version) ‘Test Drive’: This kind of marketing strategy is for someone a bit further down the sales funnel – they are serious about purchase and are at the decision-making stage. A ‘test drive’ can be used for anything from cosmetics to cars. Prospective buyers have the opportunity to actually test the products before they purchase. 

6. Simulated Experiences: You will often see this online. Stores try to give people the most realistic view of their product as possible. Examples include 3D home tours or 360° view of an outfit. Unique Experiences or ‘Stunts’: These experiences need to be memorable, eye-catching and even shocking or outrageous (just make sure it’s safe and fits with your brand!). It can include anything from a scavenger hunt to a mystery guest to a secret reveal. Expos or tradeshows: These are excellent ‘one stop shops’ to get a look and feel for products. A lot of prospects choose to attend expos because they can look at and compare multiple brands physically, under one roof. 

7. Bradley Dean and the Toronto Granite team have the combined skills to bring your experiential marketing events to life. They have organized many buzz-generating events across a number of industries, and their impressive client list is a testament to their reliability and skill. Bradley Dean and the Toronto Granite team work tirelessly to produce events that are not only memorable and exciting, but also meet your business objectives.  

8. Granite is a multi-dimensional events and marketing company that formulates strategy and creates, implements and inspires. Contact Bradley Dean in Toronto, the principal of Granite Productions, to discover how they can make your next experiential event a success. SOURCE CREDIT: https://bradleydeantoronto.blogspot.com/2021/10/what-new-age-concept-of-experiential.html

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