what is A_B testing and what are the uses

1. There are several phases in mobile app development and one of them is the mobile app testing There are many ways that you can test the mobile apps among them one of the way is the A/B testing what is A/B testing and other benefits of it we as one of the best mobile app development companies in dubai are letting you know them below Lets start with the benefits A/B testing is the mobile app is the one which is similar to testing the web apps where you can release the different versions of the product look ino the one which is performing better and then decide on using or try and get the better features for the apps When you run the continuous tests on the mobile app you will know what are the features that you need the improvement and when you do those improvement you are sure that you will be getting good conversion rates If you are running the test on the IOS app one of the other advantage is when you are making the changes you donot need to submit the app for review process again this saves the time of the update and the process would be faster Lets see how A/B tests works with an example According to one of the case study of a travel apps the the option of skipping the sign in for the mobile apps was removed and as the result they found out that making the sign in mandatory has increased the amount of value to the app and the users are for the long time What are the A/B testing ideas When you have developed the mobile apps there are a lot of changes that may happen for each update A/B tests helps in testing each and every change some of the best areas to perform the A/B tests are when the users are logging in, user engagement, and also the user retention Some of the elements that you need to test are the number of forms for signing in or the number of fields for signing in,how often you send the push notification,what can the text that can be used in the calltoaction button and also the way the elements are placed in the user interface Conclusion We test the mobile apps and there are a multiple ways you can test the mobile apps and among that A/B testing is the one and we one of the best IOS app development companies in dubai are best in A/B testing the mobile apps