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Wonder Woman Marketing (2017)

wonder woman marketing

Chrisspiring
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Wonder Woman Marketing (2017)

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  1. Wonder Woman Marketing (2017) Christopher Spiring

  2. Social Media Presence Twitter: 376.9k followers Facebook: 2.3 million likes Instagram: 962.3k followers YouTube: Trailers uploaded to Warner Bros channel which has 8.86 million subscribers.

  3. This post was made after the initial shanghai release of the film which was may 15th. Wonder Woman wasn’t supposed to be released in America until June 2nd Twitter Film Promotion

  4. Reviews on twitter • They seem to have allowed a for early reviews of the film by film critics presumably to stomp any concerns that potential viewers may have had of quality. Especially since the dc film released before this was panned by critics, that being Batman vs Superman (2016). • The account seemed to have retweeted any form of positive comment, some even from non-verified users

  5. Competitions on Twitter They gave people the chance to go with the one of the two main actors of wonder woman. This may have been in order to raise more awareness of the film.

  6. Promotion on instagram

  7. Rotten Tomatoes • On a few of their posts on Instagram they used the rotten tomatoes logo to show the quality of the film. Since rotten tomatoes is a review site that many people use and trust this would have been useful to diminish any concerns of the film not being up to par like other DCEU films released before it.

  8. Public marketing • Here are some examples of public advertisements in a few countries • They are large billboards in popular areas meaning if there are photos taken by tourists, I creates an alternate form of advertisement.

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