SEO This Week Episode 17 2017 Strategy, HTTPS, Design Terms,
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Check out the full list on the blog at: https://olympiaseo.com/seo-this-week-episode-17/\n\nSEO This Week brings in the New Year with some content about a 2017 SEO strategy, https requirements in Chrome, and some sites to find GIF and Meme\'s for your social accounts.\n\nSEO This Week is a production from Olympia SEO that was created in order to help small business owners and other digital marketing practitioners learn about the latest news, tips, and trends in the online marketing space.\n\nWe sort our choices by trending topics based on social signals, then review each article to make sure there is some real value there for our readers.\n\nThe best way to leverage this list is to actually start engaging on the sites that we highlight and learn a bit more about the people who have created them.\n\nProduced By:\nOlympia SEO\n1332 Beverly CT NE \nOlympia, WA 98516\n(253) 592-4476

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SEO This Week Episode 17 2017 Strategy, HTTPS, Design Terms,

and More!

olympiaseo.com/seo-this-week-episode-17/

1/2/2017

January 2, 2017

in Marketing News

How to Craft a Remarkable SEO Strategy for 2017 – Whiteboard Friday

From understanding the big-picture search trends to making sure your

SEO goals jive with your CEO’s goals, there’s a lot to consider when

planning for 2017. Rand outlines how to craft a truly remarkable SEO

strategy to help you sail through 2017. Read More

Our Insights: This is a pretty good video giving you some highlights to

think about when crafting your marketing strategy for the new year.

Step 1 of the video is probably the longest section going over things

that have already happened in content marketing that you should

consider as you plan out your marketing campaigns. After that, there

are some ideas on how to map out what you are doing and why which will drive your keyword research and editorial

calendar.

HTTPS Required for Collecting Sensitive Information in Chrome

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Google has cautioned site owners that, at the end of January 2017,

Chrome will mark sites without HTTPS as non-secure if they collect

sensitive information. Read More

Our Insights: We switched our sites over to https a while ago testing to

see if they received a boost from the search engines, and they did.

Now, Google is going one step further by adding a feature in Chrome to

call your sites unsecured if you don’t use it and have passwords or take

payment information on your site. We highly recommend that you go

ahead and get started with an SSL certificate right away as there is not

telling the impact these notices will have on your traffic.

4 Design Terms Every Marketer Needs to Know

The transition from text-based to visual marketing is already well

underway, as customer demand drives organizations to rethink how

people communicate on the most basic level. Read More

Our Insights: Content marketing has moved from one medium to

another over the years since I have been marketing and still there are a

few business people who hold out on creating it in as many forms as

possible. It really is nothing to turn an article into a video, audio, PDF, or

even an infographic. We do it every week with the SEO This Week

series. This will also give you the opportunity to find out what your target market is looking for in terms of content

format.

How to Use the New Instagram Live

Recently, Instagram announced that they were going to add a live

feature to their now popular Instagram stories. Here’s how to use

Instagram Live. Read More

Our Insights: It is hard to ignore that Instagram is sending a lot of

traffic and sales to businesses worldwide, however, it is not so easy to

gain a following and get that traffic flowing. After all, the people using it

are sharing photographs so getting those photos to tell a marketing

story can be a bit “complicated”. Now Instagram has jumped on to the

live video bandwagon. I don’t know if it is a good idea or bad one since

FaceBook Live is essentially competing with it, but it will be nice to test it out and see what we can do with it.

Google Tracking How Busy Places are by Looking at Location Histories

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Google Maps helps people navigate from place to place. In order for it to

work effectively, it’s helpful if it can track the location of the device that

someone may be using to help them navigate. It’s interesting how Google

tracks your location. Read More

Our Insights: If you wear a tinfoil hat to keep the government out of your

business you may want to skip this post. It talks about how Google is

using your location and search history on your mobile phone to determine

which businesses are around you. It is also using this data to determine

just how busy a business is. It is not clear if it is leveraging your location

data “all of the time” or just the fact that you asked for directions to a

given location. Privacy concerns certainly come to mind for me, though

considering Google is tracking your every step, yet when Uber does it they make the national news.

3 Influencer Marketing Ideas for 2017

Influencer marketing is the practice of using highly-connected individuals

and opinion leaders to help grow awareness and revenue. Read More

Our Insights: Outreach campaigns are a great way to get honest

reviews, backlinks, and traffic to your website from people who have

already established a large following. The problem is that your specific

market may limit the amount of people you can reach out to. After all, it

would be pretty hard to get a big time YouTube star to talk about your

business if you are a plumber. All of that said, however, there are

several instances where an outreach campaign just may put your

marketing over the top so keep the concepts and ideas on this post in

the back of your mind if you seem to stagnant with other methods.

Identify Cold, Warm & Hot Leads On Twitter

You know that millions of people use Twitter on a daily basis, offering

vast potential for finding leads. Keywords, hashtags, and social bios are

built-in breadcrumbs leading you to a feast of prospects. Read More

Our Insights: We use Twitter primarily as a traffic generation tool, not

as a lead generation system, and yet this post has some very actionable

information that would be coupled with the Twitter marketing system that

we are creating using another tool. I recommend reading this post and

getting a better idea of what you should be doing. Then create a

checklist to plan out the “how”. If you get a decent software set you can then automate a lot of this.

3 Backend Fixes to Increase Page Speed

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Page speed is an important factor in search rankings and conversion rates. Every

improvement to page speed will likely result in more sales. Read More

Our Insights: We added this post because it talks about one of our favorite

subjects, page speed optimization. This post is a great overview of some things

you should do if you have access to your own server. Unfortunately, if you are using

a managed hosting company, or shared hosting, a lot of what is talked about will be

out of reach for you, which is why we stress so much on the value of paying for a

good host versus buying the cheapest.

Should You Copy and Paste Your Online Reviews onto Your Site?

You worked your tail off to get those reviews – on Google or Yelp or

Facebook or another site – and want visitors to your site to see them. But

you might have refrained from putting them on your site, because of one

fear or another. Read More

Our Insights: We love to use reviews from other sites to promote our

clients, and ourselves, as much as possible. However, with all the people

writing fake reviews, and the FTC cracking down on fake testimonials,

there is a great deal of confusion as to what you are “allowed” to do. This

post clears it up a little bit about what you should be doing, and shouldn’t,

with your Google+, Yelp, and FaceBook reviews.

Top 16 Websites for Finding Perfect GIFs and Memes by @KatyaBovykina

In this blog post, you will discover the best websites for finding the most

relevant, fresh, and on-point GIFs and memes. Read More

Our Insights: Meme’s and GIF’s generate a lot of social traffic, here

are some places where you can find some popular ones to throw on

your site.

Images from moz.com, searchenginejournal.com, kissmetrics.com,

smallbiztrends.com, seobythesea.com, practicalecommerce.com, searchenginepeople.com,

localvisibilitysystem.com

Clint Butler

Husband, father, dog owner, marketer. Clint Butler, an Army vet, founded Olympia SEO to combine

his love of marketing with his desire to help small and medium sized business succeed.

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