What is Content Marketing?

1. Consentric Marketing What is Content Marketing? PRESENTEDBYCONSENTRI CMARKETI NG. COM

2. Thesedays, traditional, outboundmarketingstrategiesarenotas effectiveinconvertingyouraudienceastheyusedtobe. Outbound marketingstrategiesareanythingthatinterruptsyouraudiencein ordertoresonatewiththem. 42% ofB2Bmarketerssaythey’reeffectiveatcontentmarketing. Nowadays, thereisashiftinthetrendsofreachingyouraudience. Targetaudienceisknowntofeelmorepartialtowardsinbound marketingstrategies. Apopularinboundmarketingstrategyisto createanarrativeforyouraudience. Brandsthatusecontenttotell astoryensurethattheircontentisengaging, authentic, andtailor- madefortheiraudience. Year-over-yeargrowthinuniquesitetraffic is7.8xhigherforcontentmarketingleaderscomparedtofollowers (19.7% vs. 2.5%) 2 0 2 1 | C O N S E N T R I C M A R K E T I N G

3. What is Content Marketing? Contentmarketingstandsforanextensiveprocessof planning, creating, distributing, sharing, andpublishing contentforyourtargetaudience. Contentmarketinghas beenknowntoboostfactorssuchasaudienceloyalty, interactions, reach, sales, andbrandawareness. Quality contentisprimarilyneededinallformsofmarketing. We aremovingtowardsahighlydigitizedagewheresound contentmarketingstrategiesareanecessityinthisera. 60% ofmarketerscreateatleastonepieceofcontent eachday. 2 0 2 1 | C O N S E N T R I C M A R K E T I N G

4. WHY IS CONTENT MARKETING IMPORTANT? 2 0 2 1 | C O N S E N T R I C M A R K E T I N G

5. Content marketing can help your organization achieve the following goals: Educatingyourprospectsandleadsabouttheservices andproductsyouoffer Boostyourconversionrates Buildlong-termrelationshipswithyourbusinessand customersthatresultinenhancedloyalty Showyourtargetaudiencehowyourservicesand productscansolvethechallengestheyfaceinyourfield ofexpertise Creatingasenseofcommunityforyourbrandwitha loyalaudience 2 0 2 1 | C O N S E N T R I C M A R K E T I N G

6. Types of Content Marketing Therearenumeroustypesofcontentmarketingstrategiesthatyoumay incorporateintoyourbrand. Someofthemostcommononesare: 01. SOCIAL MEDIA Thereareover3.6billionglobalsocialmediausers. Itdoesn’tcomeasasurprise thatbusinesseschoosetomarkettheircontentonsocialmedia. Platformssuch asSnapchat, LinkedIn, Instagram, Twitter, andFacebook, canhelpyoucreate andsharevariouskindsofcontenteasily, suchasimages, videos, stories, polls, andblogs. 02. INFOGRAPHIC Infographicsareadatatypethathelpsyousharecontent, data, and informationinagraphicandeasy-to-understandformat. Withamixture ofclearwords, briefstatements, andsimpleimages, Infographicsarea verypopularwaytocommunicateyourcontenteffectively. Infographics canhelpyoudistilldownacomplexoreducationaltopicforall audiencememberstounderstand. Generally, Infographicsarevertically longgraphicsthatincludetables, graphs, chartsandstatistics, and images.

7. 03. BLOG Blogs are a predominant type of inbound content. They help you add creativity in terms of their topic and purpose. With a simple blog, you can quickly promote other external and internal content, other blog articles using social share buttons, links and integrate product information. 57% of marketers reported custom content was their top marketing priority for 2014. In fact, 78% of consumers will trust your brand if you create more customized content. According to “The State of Content Marketing 2020 Global Report by SEMRUSH”, 92 percent of global content marketing was based on blogs. Businesses using blogs have received about 95 percent more links to their website and have over 400 percent more pages indexed by search engines. Also, blogs are a highly cost-effective way of attracting customers through marketing as blogs require smaller teams and smaller budgets to reach out to the target audience. 04. PODCAST A 2020 survey found that 49% of 12-to-32-year-olds in the U.S. had listened to a podcast within the last month, with an average of six listening hours a week. This study justifies the fact that numerous media outlets and businesses are now creating and sharing their podcasts. While podcasts haven’t penetrated as much market as blogs and video content has, they are still lucrative for many individuals from the business and digital marketing communities. Podcasts support a lot of creativity in terms of the topic of choice. You can also determine other factors associated with the podcast, like the length of the episodes, the platforms that will advertise your podcast, the guest speaker, and the cadence of episodes. A well-planned podcast series can be created quickly and gain a massive reach if distributed through popular podcast networks. 2 0 2 1 | C O N S E N T R I C M A R K E T I N G

8. 05. VIDEO AccordingtoWyzowl’sresearch, 69% ofconsumerssaytheyprefertolearn aboutabrand’sproductorservicethroughvideo. Videomarketingcanalso helpyourbrandbuildarelationshipwiththeaudiencemembers, improve ROI, andboostconversions. Youcanchoosetoshareyourvideocontenton yourwebsite, thewebsiteofaco-marketer, landingpages, orvarioussocial mediaplatforms. Althoughvideoscanbetime-consumingandexpensiveto create, theyhaveahighengagementratewiththeviewersandgenerally leavesthemaskingformorecontent. 06. PAID ADS Paid ads can boost the audience of your business. They are a great way of marketing that helps you in positioning yourself precisely to all the platforms you want your content to be seen. Paid ads can be especially beneficial when they are paired with other kinds of inbound marketing. There are many platforms that allow you to share paid ads, such as on sponsored content, banners, landing pages, and social media.

9. WHY SHOULD YOU OPT FOR CONTENT MARKETING? A typical customer buying cycle to convert your target audience into a customer consists of primarily four steps: 1. 2. 3. 4. Awareness Research Consideration Buying Traditional or outbound forms of marketing can help you manage the consideration and buying parts of the cycle. However, to tap into the awareness and research stages, you need to employ inbound marketing strategies such as content marketing. Inbound marketing strategies are known to allow you to put the information out there. You can provide detailed insights and information to your prospective customers, essentially building your brand’s image online. When you make use of this form of marketing where you control what your audience knows about your products, your target audience starts to look for you. In such cases, you don’t require a high-pressure sales tactic for your business. Content marketing can also support your existing digital marketing strategy positively by providing engaging content. You can use content in different forms to engage your target audience on multiple platforms in synchronization to maximize your ROI. 2 0 2 1 | C O N S E N T R I C M A R K E T I N G

10. THE ROLE OF SEO IN CONTENT MARKETING SEO or search engine optimization works in sync with content marketing strategies. This fact is evident by the 7th most asked question on Google in 2020 – “What is content marketing in SEO.” While search engines are introducing more and more complicated algorithms typically designed to identify and deliver high- quality content to users, there is an increased online competition among content creators. Content creators and marketers need to maximize their efforts to generate and spread valuable and meaningful content into the ever-growing sea of information called the internet. Unique content that is curated with the latest digital marketing techniques needs to be marketed to your target audience to attract customers. Search Engine Optimization or SEO can effectively help in making your content more visible to your prospective audience. SEO is one of the highest performing strategies for content marketing. It helps brands in optimizing the sales cycle of the target audience. CONCLUSION Marketing strategies are continually growing in numbers and types. More and more organizations around the world are leveraging content marketing as a cost-effective way to generate leads, increase ROI and monopolize their industry. Your brand needs to employ a mixture of tools and techniques to help you maximize the immense potential of content marketing. Some skills that you can employ to make your content marketing strategy seamless are editing, research, email marketing, automation, analytics, social media management, and most importantly, SEO. 2 0 2 1 | C O N S E N T R I C M A R K E T I N G

11. Inbound marketing strategies are known to allow you to put the information out there. You can provide detailed insights and information to your prospective customers, essentially building your brand’s image online. When you make use of this form of marketing where you control what your audience knows about your products, your target audience starts to look for you. In such cases, you don’t require a high-pressure sales tactic for your business. 2 0 2 1 | C O N S E N T R I C M A R K E T I N G

12. Contact Details Mailing Address 720EChulaVistaRd Tucson, AZ85718 Email Address contact@consentricmarketing.com Phone Number 1-828-335-3440 Website www.consentricmarketing.com