10 Ways Graphic Design Benefits Your Small Business - CreativeSense

1. 10 Ways Graphic Design Benefits Your Small Business

2. 1. Boosts brand awareness and name recognition By communicating effectively with your audience, graphic design boosts brand awareness and name recognition. Strong visuals grab the attention of your audience, are memorable and stand out against the competition. Everything from logo design to flyers and brochures will reinforce your brand and entice your audience to take action. Read up on tips for hiring a graphic designer for your brand here.

3. 2. Saves time and money in the long run Bad graphic design cost your business money in the long run. What good is an event flyer if it is so cluttered and poorly designed that the reader gives up before they can find the details they need, like the date, time and place? Save time and money by investing in a vetted and professional graphic designer from the start. Poorly designed visual pieces will not only steer customers away from your business, they will cost you money in the long run when you have to fix or redo them. Well-executed, timeless graphic design is a must for an ever-changing and evolving online world.

4. 3. Builds your brand’s visual identity A brand’s visual identity consists of colors, fonts, logos, graphic elements and styled photographs. Why does your brand need a visual identity? Your audience needs to be able to recognize your brand and see consistency. This translates into a memorable and trusted brand in the eyes of your audience.

5. 4. Boosts employee morale, pride and productivity Believe it or not, graphic design can boost employee morale, pride and productivity by creating a trusted and professional brand Employees are more likely to invest themselves in something they can get behind and believe in, and the same goes for your customers. If your employees believe in your business, then customers will too.

6. 5. Makes you stand out from the competition A company with memorable and attractive graphic design will stand out from competitors with dull or poorly executed graphics. Graphic designers are trained to research your competitors’ visual presence to see what is already out there. If your biggest competitor has a dull, bland color scheme, your graphic designer will opt for bright and eye-catching colors to make you stand out. If your entire industry utilizes blue logos due to color psychology, the designer may opt for a different tone, tint or shade, or another color altogether that can stand out and still align with that psychology.

7. 6. Reinforces professionalism Investing in professional graphic design sends a message that you are a business to be taken seriously. Would you make a serious purchase from a business that had chaotic, pixelated or sloppy advertising? “A logo design that looks aesthetically great speaks volumes about its company’s ways of doing business. A strategically designed logo gives the impression that the company runs its daily affairs of business in a professional manner. That counts a lot for ensuring the growth of a business.”

8. 7. Improves the readability, structuring and presentation of heavy content By using easy to understand infographics, your business can impart information quickly and effectively. Some businesses require delivering lots of information, and even educating an audience in a single post. Graphic design ensures that the information is easily digested and absorbed. Infographics are a proven and fantastic way to deliver large chunks of information. “If you’ve ever learned another language with Rosetta Stone, you’ve experienced the phenomenon of using visuals to deepen understanding and recollection. This language-learning software never offers explicit definitions to foreign words”.

9. 8. Builds trust and credibility Newly established small businesses need to build trust and credibility with their customer base. This often translates to the coveted and desired phase of ‘brand loyalty’. A strategic, aesthetically pleasing and well-done logo can fill customers with buyer’s confidence.

10. 9. Has the power of persuasion An advantage of professionally done graphic design is the power of persuasion. For example, making a split-second decision about which product to buy at the store comes down, a lot of time, to how the product is packaged. The Uncle Sam “We Want You” poster is one of the best examples of the power of graphic design. “A famous call to action was the Uncle Sam “We Want You” poster, I’m sure you know the one. This poster was legendary as it provided a distinct mission and invitation to readers to step forward as a soldier and take action. A simple print poster, a 2D construct, convinced people to risk their lives for their country.”

11. 10. Tells your story Graphic design tells the story behind your brand more effectively. Color scheme and font style choices convey emotion or feeling, setting the stage for your message. Your story matters. Consumers care about the ‘why’ behind the products and services they choose to buy and frequently, those stories are the determining factor. Creating strong brand guidelines will ensure that while the message might differ from design to design, the brand story will be consistent. CreativeSense is a great example of how to tell a brand’s story in a visually appealing and persuasive way. Have I convinced you that graphic design will benefit your small business?

12. THANKS! CreativeSense Kuala Lumpur, Malaysia hello@creativesense.xyz creativesense.xyz