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What is an SEO Audit

SEO audit is crucial to look at your site's technical foundation and the elements that appear on and off the page to improve Search Engine visibility, usability, and conversion. SEO audits must be conducted regularly to ensure long-term success for your site's performance. SEO audits are an essential element of keeping your SEO strategy up-to-date. If your site isn't optimized for search engines, you may not get a substantial volume of traffic and consideration from potential customers.

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What is an SEO Audit

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  1. What is an SEO Audit?

  2. SEO Audit SEO audit is crucial to look at your site's technical foundation and the elements that appear on and off the page to improve Search Engine visibility, usability, and conversion. SEO audits must be conducted regularly to ensure long-term success for your site's performance. SEO audits are an essential element of keeping your SEO strategy up-to-date.

  3. What elements should be considered when conducting an SEO audit? Site Content Structure. Page Copy Theme Analysis. Keyword optimization. Meta Data Analysis. identify broken links Analyse Schema. User Experience. Internal linking structure. Images & Video. XML web sitemap. website's page speed. Website's URL. Identify duplicate content. Analyse organic search traffic.

  4. 5 top valuable tools you need to conduct an SEO audit

  5. SEMrush SEMrush platform provides a comprehensive online help centre, including webinars, podcasts, eBooks, and articles. Key Features: Displays SEO audit results via graphs. Finds pages, audit results and other information SEO-related issues are classified into three main groups: Errors, Warnings, and Notifications. Analyses crawl to compare the outcomes of various SEO reviews. Integration with Google Analytics. Provides actionable insights.

  6. Ahrefs The Ahrefs website audit tool automatically detects the technical and on-page SEO issues that can negatively affect your SERP rankings. Key Features: Shows you a real-time crawl log. Analyse inbound/outbound links, pagination and duplicates. Offers practical suggestions for fixing SEO problems. Crawls different device versions of your website. Automates daily, weekly and monthly website crawls. Allows custom filters using several elements.

  7. Google Search Console Google Search Console is also an SEO audit tool with powerful monitoring features that aid you in tracking broken links, page speed, structured data, content quality and much more. Key Features: It confirms crawl statistics direct by importing Googlebot. Gives an understanding of the keyword's effectiveness Generates customized audit reports. Sends out email alerts instantly if Google finds a problem on your website.

  8. Screaming Frog Screaming frog is a relatively new tool and has proven itself to be an effective one for SEO audits in the industry. Key Features: Discovers permanent and temporary redirects Evaluate internal/external linking considers meta titles and meta descriptions. Identifies duplicated content and elements. Sets up Image XML Sitemaps. Extracts information from any HTML page using CSS Path, XPath, and regex. Finds broken links (404s) and server errors.

  9. SpyFu SpyFu is a software tool that enables users to check on their competitors' online strategies and competitor's keywords to determine what they are ranking for and how to improve upon that. Key Features: Discovers possible ranking opportunities. Finds flaws that Google updates have exposed. It highlights unnecessary keywords that you don't require. Analyse backlinks to remove unneeded hyperlinks. It tracks the SEO performance of your domain

  10. Conclusion Conclusively, we've explained every aspect of an SEO audit, the essentials and the elements you should consider for conducting your SEO audit. SEO audits are more crucial when you're not receiving any traffic or rankings. It can also help identify mistakes on your website and help you determine what you need to fix on your website to improve the search engine's visibility.

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