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Digital 2015 Global Overview (January 2015)

Everything you need to know about mobile, internet, social media, and e-commerce use around the world in January 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

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Digital 2015 Global Overview (January 2015)

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  1. we are social DIGITAL, SOCIAL & MOBILE IN 2015 WE ARE SOCIAL’S COMPENDIUM OF GLOBAL DIGITAL STATISTICS SIMON KEMP • WE ARE SOCIAL • JANUARY 2015 We Are Social @wearesocialsg • 1

  2. We Are Social @wearesocialsg • 2

  3. COUNTRIES DETAILED IN THIS REPORT 19! 4! 28! 18! 8! 7! 12! 24! 25! 29! 13! 23! 5! 6! 20! 27! 9! 15! 10! 26! 17! 30! 16! 14! 21! 3! 11! 2! 22! 1! 1  ARGENTINA 2  AUSTRALIA 3  BRAZIL 4  CANADA 5  CHINA 6  EGYPT 7  FRANCE 8  GERMANY 9  HONG KONG 10  INDIA 11  INDONESIA 12  ITALY 13  JAPAN 14  MALAYSIA 15  MEXICO 16  NIGERIA 17  THE PHILIPPINES 18  POLAND 19  RUSSIA 20  SAUDI ARABIA 21  SINGAPORE 22  SOUTH AFRICA 23  SOUTH KOREA 24  SPAIN 25  TURKEY 26  THAILAND 27  UNITED ARAB EMIRATES 28  UNITED KINGDOM 29  UNITED STATES 30  VIETNAM We Are Social @wearesocialsg • 3

  4. CLICK HERE TO ACCESS OUR REPORTS ON OVER 100 COUNTRIES AROUND THE WORLD We Are Social @wearesocialsg • 4

  5. GLOBAL & REGIONAL OVERVIEWS We Are Social @wearesocialsg • 5

  6. JAN 2015 GLOBAL DIGITAL SNAPSHOT A SNAPSHOT OF THE WORLD’S KEY DIGITAL STATISTICAL INDICATORS TOTAL TOTAL POPULATION POPULATION ACTIVE ACTIVE ACTIVE SOCIAL ACTIVE SOCIAL MEDIA ACCOUNTS MEDIA ACCOUNTS UNIQUE UNIQUE MOBILE USERS MOBILE USERS ACTIVE MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS SOCIAL ACCOUNTS INTERNET USERS INTERNET USERS 7.210 3.010 2.078 3.649 1.685 BILLION BILLION BILLION BILLION BILLION URBANISATION: 53% PENETRATION: 42% PENETRATION: 29% PENETRATION: 51% PENETRATION: 23% FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS We Are Social @wearesocialsg • 6 • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

  7. JAN 2015 YEAR-ON-YEAR GROWTH HOW THE DIGITAL WORLD HAS EVOLVED OVER THE PAST 12 MONTHS TOTAL TOTAL POPULATION POPULATION ACTIVE ACTIVE ACTIVE SOCIAL ACTIVE SOCIAL MEDIA ACCOUNTS MEDIA ACCOUNTS UNIQUE UNIQUE MOBILE USERS MOBILE USERS ACTIVE MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS SOCIAL ACCOUNTS INTERNET USERS INTERNET USERS +1.6% +115 MILLION +21% +525 MILLION +12% +222 MILLION +5% +185 MILLION +23% +313 MILLION We Are Social @wearesocialsg • 7 • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence (all extrapolated)

  8. JAN 2015 SHARE OF GLOBAL USERS EAST EUROPE 6% 9% WEST EUROPE 8% 8% NORTH AMERICA 6% 9% 5% 10% EAST ASIA 11% 7% CENTRAL ASIA 10% 5% 22% 33% 1% <1% MIDDLE EAST 27% 22% 3% 2% 1% 1% CENTRAL AMERICA 3% 4% SOUTHEAST ASIA 3% 4% SOUTH ASIA 9% 10% 3% 3% 23% 8% 7% 10% 11% 18% AFRICA 16% 5% SOUTH AMERICA POPULATION 10% 13% 6% 9% OCEANIA INTERNET USERS 1% 1% 8% 7% ACTIVE SOCIAL MEDIA ACCOUNTS 1% 1% MOBILE CONNECTIONS We Are Social @wearesocialsg • 8 • Sources: Wikipedia, US Census Bureau; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence

  9. JAN 2015 DIGITAL IN ASIA-PACIFIC A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS TOTAL TOTAL POPULATION POPULATION ACTIVE ACTIVE ACTIVE SOCIAL ACTIVE SOCIAL MEDIA ACCOUNTS MEDIA ACCOUNTS MOBILE MOBILE CONNECTIONS CONNECTIONS ACTIVE MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS SOCIAL ACCOUNTS INTERNET USERS INTERNET USERS 4,021 1,407 1,065 3,722 879 MILLION MILLION MILLION MILLION MILLION URBANISATION: 45% PENETRATION: 35% PENETRATION: 26% vs. POPULATION: 93% PENETRATION: 22% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS We Are Social @wearesocialsg • 9 • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

  10. JAN 2015 DIGITAL IN AFRICA A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS TOTAL TOTAL POPULATION POPULATION ACTIVE ACTIVE ACTIVE SOCIAL ACTIVE SOCIAL MEDIA ACCOUNTS MEDIA ACCOUNTS MOBILE MOBILE CONNECTIONS CONNECTIONS ACTIVE MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS SOCIAL ACCOUNTS INTERNET USERS INTERNET USERS 1,135 298 103 900 85 MILLION MILLION MILLION MILLION MILLION URBANISATION: 40% PENETRATION: 26% PENETRATION: 9% vs. POPULATION: 79% PENETRATION: 7% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS We Are Social @wearesocialsg • 10 • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

  11. JAN 2015 DIGITAL IN THE AMERICAS A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS TOTAL TOTAL POPULATION POPULATION ACTIVE ACTIVE ACTIVE SOCIAL ACTIVE SOCIAL MEDIA ACCOUNTS MEDIA ACCOUNTS MOBILE MOBILE CONNECTIONS CONNECTIONS ACTIVE MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS SOCIAL ACCOUNTS INTERNET USERS INTERNET USERS 979 633 482 1,068 399 MILLION MILLION MILLION MILLION MILLION URBANISATION: 81% PENETRATION: 65% PENETRATION: 49% vs. POPULATION: 109% PENETRATION: 41% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS We Are Social @wearesocialsg • 11 • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

  12. JAN 2015 DIGITAL IN EUROPE A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS TOTAL TOTAL POPULATION POPULATION ACTIVE ACTIVE ACTIVE SOCIAL ACTIVE SOCIAL MEDIA ACCOUNTS MEDIA ACCOUNTS MOBILE MOBILE CONNECTIONS CONNECTIONS ACTIVE MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS SOCIAL ACCOUNTS INTERNET USERS INTERNET USERS 837 584 387 1,104 287 MILLION MILLION MILLION MILLION MILLION URBANISATION: 72% PENETRATION: 70% PENETRATION: 46% vs. POPULATION: 132% PENETRATION: 34% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS We Are Social @wearesocialsg • 12 • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

  13. JAN 2015 DIGITAL IN THE MIDDLE EAST A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS TOTAL TOTAL POPULATION POPULATION ACTIVE ACTIVE ACTIVE SOCIAL ACTIVE SOCIAL MEDIA ACCOUNTS MEDIA ACCOUNTS MOBILE MOBILE CONNECTIONS CONNECTIONS ACTIVE MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS SOCIAL ACCOUNTS INTERNET USERS INTERNET USERS 238 87 41 294 35 MILLION MILLION MILLION MILLION MILLION URBANISATION: 67% PENETRATION: 36% PENETRATION: 17% vs. POPULATION: 124% PENETRATION: 15% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS We Are Social @wearesocialsg • 13 • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

  14. GLOBAL INTERNET USAGE We Are Social @wearesocialsg • 14

  15. JAN 2015 INTERNET USE REGIONAL INTERNET PENETRATION FIGURES NORTH AMERICA EAST EUROPE WEST EUROPE 58% 58%!! 88% 88%!! 81% 81%!! CENTRAL ASIA 38% 38%!! EAST ASIA 51% 51%!! 36% 36%!! 19% 19%!! CENTRAL AMERICA 43% 43%!! MIDDLE EAST SOUTHEAST ASIA 33% 33%!! SOUTH ASIA 26% 26%!! 56% 56%!! 69% 69%!! GLOBAL AVERAGE: 42% AFRICA SOUTH AMERICA OCEANIA We Are Social @wearesocialsg • 15 • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data.

  16. JAN 2015 INTERNET REGIONAL OVERVIEW INTERNET USERS (IN MILLIONS), AND INTERNET PENETRATION, BY REGION 823 823!! INTERNET USERS, IN MILLIONS INTERNET PENETRATION 341 341!! 324 324!! 313 313!! 298 298!! 244 244!! 231 231!! 208 208!! 27 27!! 26 26!! 90 90!! 87 87!! 51% 51%!! 81% 81%!! 19% 19%!! 88% 88%!! 26% 26%!! 58% 58%!! 56% 56%!! 33% 33%!! 43% 43%!! 36% 36%!! 69% 69%!! 38% 38%!! SOUTH ASIA NORTH AMERICA AFRICA SOUTH AMERICA CENTRAL AMERICA OCEANIA CENTRAL ASIA EAST ASIA WEST EUROPE EAST EUROPE SOUTHEAST ASIA MIDDLE EAST We Are Social @wearesocialsg • 16 • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data.

  17. JAN 2015 INTERNET USE NATIONAL INTERNET PENETRATION FIGURES 93% 93%!! 92% 92%!! 90% 90%!! 89% 89%!! 89%!! 89% 89% 89%!! 87%!! 87% 86%!! 86% 84% 84%!! 81% 81%!! 79% 79%!! 77%!! 77% 75% 75%!! 67% 67%!! 66%!! 66% 60%!! 60% 60%!! 60% 58%!! 58% 54%!! 54% 53% 53%!! 49%!! 49% 49% 49%!! 47%!! 47% 46%!! 46% 44% 44%!! 44% 44%!! 42% 42%!! 38% 38%!! 37%!! 37% 28%!! 28% 19% 19%!! GERMANY USA HONG KONG ARGENTINA VIETNAM ITALY GLOBAL AVERAGE CHINA NIGERIA UAE FRANCE SOUTH AFRICA JAPAN SAUDI ARABIA MALAYSIA SOUTH KOREA EGYPT TURKEY UK INDIA AUSTRALIA PHILIPPINES SINGAPORE INDONESIA BRAZIL SPAIN RUSSIA CANADA POLAND MEXICO THAILAND We Are Social @wearesocialsg • 17 • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data.

  18. JAN 2015 TIME SPENT ON THE INTERNET AVERAGE NUMBER OF HOURS SPENT USING THE INTERNET PER DAY, SPLIT BY PC USE AND MOBILE PHONE USE NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE ACCESSING THE INTERNET VIA EACH SPECIFIC DEVICE, AND DO NOT FACTOR NON-USERS 6.3 6.3 !! ACCESS THROUGH LAPTOP / DESKTOP ACCESS THROUGH MOBILE DEVICE 5.5 5.5 !! 5.4 5.4 !! 5.2 5.2 !! 5.1 5.1 !! 5.1 5.1 !! 5.1 5.1 !! 5.1 5.1 !! 5.1 5.1 !! 5.0 5.0 !! 4.9 4.9 !! 4.9 4.9 !! 4.9 4.9 !! 4.8 4.8 !! 4.7 4.7 !! 4.6 4.6 !! 4.6 4.6 !! 4.5 4.5 !! 4.4 4.4 !! 4.2 4.2 !! 4.2 4.2 !! 4.2 4.2 !! 4.1 4.1 !! 4.1 4.1 !! 4.0 4.0 !! 4.0 4.0 !! 4.0 4.0 !! 3.9 3.9 !! 3.9 3.9 !! 3.8 3.8 !! 3.8 3.8 !! 3.7 3.7 !! 3.7 3.7 !! 3.4 3.4 !! 3.4 3.4 !! 3.4 3.4 !! 3.4 3.4 !! 3.3 3.3 !! 3.2 3.2 !! 3.1 3.1 !! 3.1 3.1 !! 2.9 2.9 !! 2.7 2.7 !! 2.7 2.7 !! 2.6 2.6 !! 2.5 2.5 !! 2.3 2.3 !! 2.3 2.3 !! 2.2 2.2 !! 1.9 1.9 !! 1.9 1.9 !! 1.9 1.9 !! 1.9 1.9 !! 1.8 1.8 !! 1.8 1.8 !! 1.7 1.7 !! 1.7 1.7 !! 1.5 1.5 !! 1.3 1.3 !! 1.0 1.0 !! PHILIPPINES VIETNAM INDIA TURKEY AUSTRALIA GERMANY HONG KONG NETHERLANDS INDONESIA SPAIN RUSSIA CANADA USA ARGENTINA ITALY AVERAGE CHINA UAE THAILAND FRANCE SOUTH AFRICA JAPAN SAUDI ARABIA MALAYSIA SOUTH KOREA UK SINGAPORE BRAZIL POLAND MEXICO We Are Social @wearesocialsg • 18 • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Note that average figures do not factor non-users.

  19. JAN 2015 SHARE OF WEB TRAFFIC BY DEVICE BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES 62% 31% 7% 0.1% YEAR-ON-YEAR: -13% YEAR-ON-YEAR: +39% YEAR-ON-YEAR: +17% YEAR-ON-YEAR: +18% We Are Social @wearesocialsg • 19 • Source: StatCounter, Q1 2015

  20. JAN 2015 MOBILE’S SHARE OF WEB TRAFFIC PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES 76% 76%!! 72% 72%!! 61% 61%!! 50% 50%!! 50%!! 50% 48%!! 48% 46% 46%!! 36%!! 36% 35% 35%!! 34% 34%!! 33% 33%!! 32%!! 32% 30% 30%!! 29% 29%!! 29%!! 29% 28% 28%!! 27% 27%!! 26%!! 26% 26% 26%!! 25% 25%!! 24%!! 24% 23% 23%!! 21%!! 21% 21%!! 21% 20% 20%!! 20%!! 20% 18%!! 18% 17%!! 17% 17% 17%!! 15%!! 15% 12% 12%!! INDIA TURKEY HONG KONG EGYPT VIETNAM AUSTRALIA PHILIPPINES GERMANY INDONESIA SPAIN RUSSIA CANADA USA ARGENTINA ITALY GLOBAL AVERAGE CHINA NIGERIA UAE THAILAND FRANCE SOUTH AFRICA JAPAN SAUDI ARABIA MALAYSIA SOUTH KOREA UK SINGAPORE BRAZIL POLAND MEXICO We Are Social @wearesocialsg • 20 • Source: StatCounter, Q1 2015

  21. JAN 2015 AVERAGE NET CONNECTION SPEEDS AVERAGE INTERNET CONNECTION SPEEDS, IN MBPS 25.3 25.3 !! 16.3 !! 16.3 15.0 15.0 !! 12.2 !! 12.2 11.5 11.5 !! 10.7 10.7 !! 10.3 !! 10.3 9.1 9.1 !! 8.7 8.7 !! 8.6 8.6 !! 7.8 7.8 !! 6.9 6.9 !! 6.9 6.9 !! 6.6 6.6 !! 5.5 5.5 !! 5.5 5.5 !! 4.7 4.7 !! 4.5 4.5 !! 4.2 4.2 !! 4.1 4.1 !! 3.8 3.8 !! 3.7 3.7 !! 3.6 3.6 !! 3.6 3.6 !! 2.9 2.9 !! 2.5 2.5 !! 2.5 2.5 !! 2.0 2.0 !! HONG KONG TURKEY EGYPT VIETNAM INDIA AUSTRALIA PHILIPPINES GERMANY INDONESIA SPAIN RUSSIA CANADA USA ARGENTINA ITALY GLOBAL AVERAGE CHINA UAE THAILAND FRANCE SOUTH AFRICA JAPAN MALAYSIA SOUTH KOREA UK SINGAPORE BRAZIL POLAND We Are Social @wearesocialsg • 21 • Source: Akamai State of the Internet Report, Q3 2014

  22. JAN 2015 E-COMMERCE PERCENTAGE OF THE NATIONAL POPULATION WHO BOUGHT SOMETHING ONLINE IN THE PAST MONTH [SURVEY-BASED] 64% 64%!! 63%!! 63% 62% 62%!! 56%!! 56% 51%!! 51% 49% 49%!! 49%!! 49% 46% 46%!! 45% 45%!! 44%!! 44% 44%!! 44% 40% 40%!! 39%!! 39% 39% 39%!! 37% 37%!! 37% 37%!! 37%!! 37% 36% 36%!! 33%!! 33% 30% 30%!! 25% 25%!! 24%!! 24% 24%!! 24% 23%!! 23% 21%!! 21% 18% 18%!! 16% 16%!! 14% 14%!! GERMANY AUSTRALIA HONG KONG TURKEY VIETNAM PHILIPPINES INDONESIA INDIA SPAIN RUSSIA CANADA USA ARGENTINA ITALY CHINA UAE THAILAND FRANCE SOUTH AFRICA JAPAN SAUDI ARABIA MALAYSIA SOUTH KOREA UK SINGAPORE BRAZIL POLAND MEXICO We Are Social @wearesocialsg • 22 • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the national population who used e-commerce in the past month.

  23. GLOBAL SOCIAL MEDIA USAGE We Are Social @wearesocialsg • 23

  24. JAN 2015 SOCIAL MEDIA USE BASED ON THE MONTHLY ACTIVE USER NUMBERS REPORTED BY EACH COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION # # 2.08B 29% 1.69B 23% We Are Social @wearesocialsg • 24 • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

  25. JAN 2015 SOCIAL MEDIA USE TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION NORTH AMERICA EAST EUROPE WEST EUROPE 45% 45%!! 58% 58%!! 47% 47%!! CENTRAL ASIA 4% 4%!! EAST ASIA 43% 43%!! 17% 17%!! 9% 9%!! CENTRAL AMERICA 37% 37%!! MIDDLE EAST SOUTHEAST ASIA 32% 32%!! SOUTH ASIA 9% 9%!! 48% 48%!! 45% 45%!! GLOBAL AVERAGE: 29% AFRICA SOUTH AMERICA OCEANIA We Are Social @wearesocialsg • 25 • Sources:Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.

  26. JAN 2015 SOCIAL MEDIA REGIONAL OVERVIEW ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, IN MILLIONS AND COMPARED TO POPULATION 690 690!! ACTIVE SOCIAL MEDIA ACCOUNTS, IN MILLIONS ACTIVE SOCIAL MEDIA ACCOUNTS vs. TOTAL POPULATION 206 206!! 199 199!! 197 197!! 197 197!! 190 190!! 157 157!! 41 41!! 103 103!! 17 17!! 79 79!! 3 3!! 45% 45%!! 58% 58%!! 32% 32%!! 48% 48%!! 47% 47%!! 45% 45%!! 9% 9%!! 9% 9%!! 37% 37%!! 17% 17%!! 45% 45%!! 4% 4%!! NORTH AMERICA SOUTH AMERICA SOUTH ASIA AFRICA CENTRAL AMERICA OCEANIA CENTRAL ASIA EAST ASIA SOUTHEAST ASIA WEST EUROPE EAST EUROPE MIDDLE EAST We Are Social @wearesocialsg • 26 • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.

  27. JAN 2015 SOCIAL MEDIA USE ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION 66% 66%!! 64% 64%!! 60% 60%!! 59%!! 59% 58%!! 58% 57% 57%!! 56% 56%!! 56%!! 56% 55% 55%!! 52% 52%!! 49%!! 49% 47% 47%!! 47% 47%!! 46%!! 46% 46% 46%!! 46% 46%!! 46%!! 46% 45%!! 45% 40%!! 40% 35% 35%!! 34% 34%!! 31%!! 31% 30%!! 30% 29% 29%!! 29% 29%!! 28%!! 28% 25% 25%!! 22% 22%!! 19%!! 19% 9% 9%!! 7% 7%!! HONG KONG AUSTRALIA TURKEY VIETNAM EGYPT INDIA PHILIPPINES GERMANY INDONESIA SPAIN RUSSIA CANADA ARGENTINA USA ITALY GLOBAL AVERAGE CHINA NIGERIA UAE THAILAND FRANCE SOUTH AFRICA JAPAN SAUDI ARABIA MALAYSIA SOUTH KOREA UK SINGAPORE BRAZIL POLAND MEXICO We Are Social @wearesocialsg • 27 • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.

  28. JAN 2015 ACTIVE USERS BY SOCIAL PLATFORM MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BY PLATFORM, IN MILLIONS 1,366 1,366 !! FACEBOOK 829 829 !! QQ 629 629 !! QZONE 600 600 !! WHATSAPP FACEBOOK MESSENGER 500 500 !! 468 468 !! WECHAT 343 343 !! GOOGLE+ 300 300 !! SKYPE 300 300 !! INSTAGRAM 284 284 !! TWITTER 230 230 !! TUMBLR 209 209 !! VIBER 200 200 !! BAIDU TIEBA 170 170 !! LINE SOCIAL NETWORK 157 157 !! SINA WEIBO MESSENGER / CHAT APP / VOIP 100 100 !! VKONTAKTE 100 100 !! SNAPCHAT We Are Social @wearesocialsg • 28 • Sources: We Are Social analysis of Facebook data, Q1 2015; latest company statements, correct as at 17 January 2015

  29. JAN 2015 TIME SPENT ON SOCIAL MEDIA AVERAGE NUMBER OF HOURS THAT SOCIAL MEDIA USERS SPEND USING SOCIAL MEDIA EACH DAY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE SOCIAL MEDIA, AND DO NOT FACTOR NON-USERS 4.3 4.3 !! 4.3 4.3 !! 3.9 3.9 !! 3.8 3.8 !! 3.8 3.8 !! 3.6 3.6 !! 3.5 3.5 !! 3.2 3.2 !! 3.1 3.1 !! 3.0 3.0 !! 2.9 2.9 !! 2.9 2.9 !! 2.7 2.7 !! 2.6 2.6 !! 2.5 2.5 !! 2.5 2.5 !! 2.5 2.5 !! 2.4 2.4 !! 2.2 2.2 !! 2.1 2.1 !! 2.1 2.1 !! 2.1 2.1 !! 2.1 2.1 !! 2.0 2.0 !! 1.9 1.9 !! 1.9 1.9 !! 1.8 1.8 !! 1.7 1.7 !! 1.3 1.3 !! 0.7 0.7 !! PHILIPPINES VIETNAM TURKEY INDONESIA INDIA AUSTRALIA GERMANY NETHERLANDS HONG KONG SPAIN RUSSIA CANADA ARGENTINA USA ITALY AVERAGE CHINA UAE THAILAND FRANCE SOUTH AFRICA JAPAN SAUDI ARABIA MALAYSIA SOUTH KOREA UK SINGAPORE BRAZIL POLAND MEXICO We Are Social @wearesocialsg • 29 • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Averages based solely on people who use social media.

  30. JAN 2015 MOBILE SOCIAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION NORTH AMERICA EAST EUROPE WEST EUROPE 30% 30%!! 50% 50%!! 39% 39%!! CENTRAL ASIA 2% 2%!! EAST ASIA 35% 35%!! 15% 15%!! 8% 8%!! CENTRAL AMERICA 32% 32%!! MIDDLE EAST SOUTHEAST ASIA 27% 27%!! SOUTH ASIA 7% 7%!! 38% 38%!! 39% 39%!! GLOBAL AVERAGE: 23% AFRICA SOUTH AMERICA OCEANIA We Are Social @wearesocialsg • 30 • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.

  31. JAN 2015 MOBILE SOCIAL REGIONAL OVERVIEW MOBILE-ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, IN MILLIONS AND COMPARED TO POPULATION 561 561!! ACTIVE MOBILE SOCIAL ACCOUNTS, IN MILLIONS ACTIVE MOBILE SOCIAL ACCOUNTS vs. TOTAL POPULATION 176 176!! 170 170!! 161 161!! 156 156!! 132 132!! 126 126!! 35 35!! 85 85!! 15 15!! 68 68!! 1 1!! 35% 35%!! 50% 50%!! 27% 27%!! 39% 39%!! 38% 38%!! 8% 8%!! 30% 30%!! 7% 7%!! 32% 32%!! 15% 15%!! 39% 39%!! 2% 2%!! NORTH AMERICA SOUTH AMERICA SOUTH ASIA AFRICA CENTRAL AMERICA OCEANIA CENTRAL ASIA EAST ASIA SOUTHEAST ASIA WEST EUROPE EAST EUROPE MIDDLE EAST We Are Social @wearesocialsg • 31 • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.

  32. JAN 2015 MOBILE SOCIAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION 59% 59%!! 58% 58%!! 51% 51%!! 50% 50%!! 50% 50%!! 49%!! 49% 48% 48%!! 46%!! 46% 45% 45%!! 43%!! 43% 42%!! 42% 40% 40%!! 38% 38%!! 38%!! 38% 37% 37%!! 36% 36%!! 36%!! 36% 32% 32%!! 30% 30%!! 27% 27%!! 26%!! 26% 26%!! 26% 25%!! 25% 24% 24%!! 24%!! 24% 23%!! 23% 20%!! 20% 19% 19%!! 17%!! 17% 8% 8%!! 7% 7%!! HONG KONG USA ARGENTINA GERMANY VIETNAM ITALY GLOBAL AVERAGE CHINA NIGERIA UAE FRANCE SOUTH AFRICA JAPAN SAUDI ARABIA MALAYSIA SOUTH KOREA EGYPT TURKEY UK INDIA AUSTRALIA PHILIPPINES SINGAPORE INDONESIA BRAZIL SPAIN RUSSIA CANADA POLAND MEXICO THAILAND We Are Social @wearesocialsg • 32 • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.

  33. GLOBAL MOBILE PHONE USAGE We Are Social @wearesocialsg • 33

  34. JAN 2015 MOBILE USERS vs. CONNECTIONS TOTAL NUMBER OF MOBILE USERS (UNIQUE INDIVIDUALS) MOBILE PENETRATION (UNIQUE USERS AS A PERCENTAGE OF TOTAL POPULATION) TOTAL NUMBER OF MOBILE SUBSCRIPTIONS (CONNECTIONS) AVERAGE NUMBER OF MOBILE SUBSCRIPTIONS PER UNIQUE USER # # 3.65B 51% 7.09B 1.94 We Are Social @wearesocialsg • 34 • Sources: GSMA Intelligence, Q4 2014, and extrapolations of GSMA Intelligence data, Q1 2015

  35. JAN 2015 MOBILE CONNECTIONS MOBILE CONNECTIONS BY REGION, COMPARED TO TOTAL REGIONAL POPULATIONS NORTH AMERICA EAST EUROPE WEST EUROPE 139% 139%!! 101% 101%!! 125% 125%!! CENTRAL ASIA 112% 112%!! EAST ASIA 98% 98%!! 124% 124%!! 77% 77%!! CENTRAL AMERICA 91% 91%!! MIDDLE EAST SOUTHEAST ASIA 119% 119%!! SOUTH ASIA 79% 79%!! 126% 126%!! 109% 109%!! GLOBAL AVERAGE: 98% AFRICA SOUTH AMERICA OCEANIA We Are Social @wearesocialsg • 35 • Source: GSMA Intelligence, Q4 2014. Wikipedia for population data.

  36. JAN 2015 MOBILE REGIONAL OVERVIEW MOBILE CONNECTIONS (IN MILLIONS), AND MOBILE CONNECTIONS AS A PERCENTAGE OF POPULATION, BY REGION 1565 1565!! MOBILE CONNECTIONS, IN MILLIONS MOBILE CONNECTIONS vs. TOTAL POPULATION 1296 1296!! 900 900!! 744 744!! 583 583!! 521 521!! 519 519!! 358 358!! 294 294!! 76 76!! 42 42!! 191 191!! 98% 98%!! 77% 77%!! 79% 79%!! 119% 119%!! 139% 139%!! 125% 125%!! 126% 126%!! 101% 101%!! 124% 124%!! 91% 91%!! 112% 112%!! 109% 109%!! SOUTH ASIA AFRICA SOUTH AMERICA NORTH AMERICA CENTRAL AMERICA CENTRAL ASIA OCEANIA EAST ASIA SOUTHEAST ASIA EAST EUROPE WEST EUROPE MIDDLE EAST We Are Social @wearesocialsg • 36 • Source: GSMA Intelligence, Q4 2014. Wikipedia for population data.

  37. JAN 2015 MOBILE CONNECTIONS MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS 176% 176%!! 173% 173%!! 173% 173%!! 168% 168%!! 152%!! 152% 150% 150%!! 147%!! 147% 146%!! 146% 144% 144%!! 141% 141%!! 138% 138%!! 137%!! 137% 135% 135%!! 135% 135%!! 127%!! 127% 122%!! 122% 121%!! 121% 117%!! 117% 114%!! 114% 113% 113%!! 111%!! 111% 108% 108%!! 103%!! 103% 98%!! 98% 97% 97%!! 95% 95%!! 91%!! 91% 84% 84%!! 81%!! 81% 75%!! 75% 75% 75%!! HONG KONG ARGENTINA VIETNAM GERMANY USA ITALY GLOBAL AVERAGE CHINA NIGERIA UAE FRANCE SOUTH AFRICA JAPAN SAUDI ARABIA MALAYSIA SOUTH KOREA EGYPT TURKEY UK INDIA AUSTRALIA PHILIPPINES SINGAPORE INDONESIA BRAZIL SPAIN RUSSIA CANADA POLAND MEXICO THAILAND We Are Social @wearesocialsg • 37 • Source: GSMA Intelligence, Q4 2014

  38. JAN 2015 MOBILE PHONES BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) PERCENTAGE OF MOBILE PERCENTAGE OF MOBILE CONNECTIONS THAT ARE CONNECTIONS THAT ARE BROADBAND ( BROADBAND (3G TOTAL NUMBER OF MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID 3G & & 4G 4G) ) # 7.1B 98% 77% 23% 39% We Are Social @wearesocialsg • 38 • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

  39. JAN 2015 PRE-PAY vs. POST-PAY CONNECTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PAID IN ADVANCE vs. PAID AT THE END OF A CONTRACTUAL PERIOD 99% 99%!! 99%!! 99% 97% 97%!! PRE-PAID CONNECTIONS 96% 96%!! 96% 96%!! 95% 95%!! 94% 94%!! POST-PAID CONNECTIONS 89%!! 89% 86%!! 86% 86%!! 86% 85% 85%!! 85% 85%!! 84% 84%!! 83% 83%!! 82% 82%!! 80% 80%!! 79%!! 79% 79%!! 79% 78%!! 78% 77% 77%!! 77%!! 77% 76% 76%!! 71%!! 71% 69%!! 69% 65%!! 65% 59% 59%!! 58%!! 58% 58%!! 58% 58% 58%!! 53% 53%!! 51%!! 51% 49%!! 49% 47%!! 47% 42% 42%!! 42% 42%!! 42%!! 42% 41% 41%!! 35% 35%!! 31% 31%!! 29% 29%!! 24%!! 24% 23%!! 23% 23% 23%!! 22% 22%!! 21%!! 21% 21%!! 21% 20%!! 20% 18%!! 18% 17%!! 17% 16% 16%!! 15%!! 15% 15%!! 15% 14%!! 14% 14%!! 14% 6% 6%!! 5% 5%!! 4% 4%!! 4% 4%!! 11%!! 11% 3% 3%!! 1% 1%!! 1% 1%!! EGYPT INDIA VIETNAM TURKEY HONG KONG AUSTRALIA PHILIPPINES GERMANY INDONESIA SPAIN RUSSIA CANADA USA ARGENTINA ITALY GLOBAL AVERAGE CHINA NIGERIA UAE THAILAND FRANCE SOUTH AFRICA JAPAN SAUDI ARABIA MALAYSIA SOUTH KOREA UK SINGAPORE BRAZIL POLAND MEXICO We Are Social @wearesocialsg • 39 • Sources: GSMA Intelligence, Q4 2014.

  40. JAN 2015 MOBILE CONNECTIONS BY DEVICE BASED ON THE TOTAL NUMBER OF SMARTPHONE CONNECTIONS AROUND THE WORLD SMARTPHONE SMARTPHONE CONNECTIONS AS A CONNECTIONS AS A PERCENTAGE OF TOTAL PERCENTAGE OF TOTAL CONNECTIONS CONNECTIONS FEATURE-PHONE FEATURE-PHONE CONNECTIONS AS A CONNECTIONS AS A PERCENTAGE OF TOTAL PERCENTAGE OF TOTAL CONNECTIONS CONNECTIONS TOTAL NUMBER TOTAL NUMBER OF GLOBAL MOBILE OF GLOBAL MOBILE CONNECTIONS CONNECTIONS TOTAL NUMBER TOTAL NUMBER OF SMARTPHONE OF SMARTPHONE CONNECTIONS CONNECTIONS TOTAL NUMBER TOTAL NUMBER OF FEATURE-PHONE OF FEATURE-PHONE CONNECTIONS CONNECTIONS # # # 7.1B 2.7B 38% 4.1B 58% We Are Social @wearesocialsg • 40 • Source: Ericsson Mobility Report, Q4 2014. Note that other devices such as tablets account for 300 million connections (4% of total)

  41. JAN 2015 MOBILE’S SHARE OF WEB TRAFFIC PERCENTAGE OF ALL GLOBAL WEB PAGES SERVED TO MOBILE PHONES 33.4% 33.4%!! 28.9% 28.9%!! 17.0% 17.0%!! 10.9% 10.9%!! 6.1% 6.1%!! 0.7% 0.7%!! 2.9% 2.9%!! 2009 2010 2011 2012 2013 2014 2015 We Are Social @wearesocialsg • 41 • Source: StatCounter, Q1 2015

  42. JAN 2015 PLATFORMS’ SHARE OF MOBILE WEB BASED ON EACH PLATFORM’S SHARE OF TOTAL GLOBAL MOBILE WEB PAGE REQUESTS PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS FROM APPLE SAFARI BROWSERS PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS FROM ANDROID WEBKIT BROWSERS PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS FROM OTHER PLATFORM BROWSERS 38.9% 30.9% 30.2% We Are Social @wearesocialsg • 42 • Source: Akamai State of the Internet Report, Q3 2014

  43. JAN 2015 AVERAGE MOBILE NET SPEEDS AVERAGE MOBILE DATA CONNECTION SPEEDS, IN MBPS 18.2 18.2 !! 9.1 9.1 !! 8.1 8.1 !! 7.9 7.9 !! 7.1 7.1 !! 7.0 7.0 !! 6.7 6.7 !! 6.2 6.2 !! 6.0 6.0 !! 5.8 5.8 !! 5.4 5.4 !! 5.2 5.2 !! 5.0 5.0 !! 4.8 4.8 !! 4.2 4.2 !! 3.9 3.9 !! 2.8 2.8 !! 2.8 2.8 !! 2.5 2.5 !! 2.5 2.5 !! 1.7 1.7 !! 1.5 1.5 !! 1.3 1.3 !! 1.1 1.1 !! HONG KONG GERMANY TURKEY AUSTRALIA EGYPT INDIA VIETNAM SPAIN RUSSIA CANADA USA ARGENTINA ITALY CHINA THAILAND FRANCE SOUTH AFRICA JAPAN MALAYSIA SOUTH KOREA UK SINGAPORE BRAZIL POLAND We Are Social @wearesocialsg • 43 • Source: Akamai State of the Internet Report, Q3 2014

  44. JAN 2015 GLOBAL MOBILE DATA GROWTH TOTAL MONTHLY GLOBAL MOBILE DATA TRAFFIC (UPLOAD & DOWNLOAD), IN PETABYTES (MILLIONS OF GIGABYTES) 2,800! 2,600! 2,400! AVERAGE MONTHLY MOBILE DATA PER USER: 900MB! 2,200! 2,000! 1,800! 1,600! 1,400! 1,200! 1,000! 800! 600! 400! 200! Q3 2009! Q4 2009! Q1 2010! Q2 2010! Q3 2010! Q4 2010! Q1 2011! Q2 2011! Q3 2011! Q4 2011! Q1 2012! Q2 2012! Q3 2012! Q4 2012! Q1 2013! Q2 2013! Q3 2013! Q4 2013! Q1 2014! Q2 2014! Q3 2014! We Are Social @wearesocialsg • 44 • Source: Ericsson Mobility Report, Nov 2014

  45. JAN 2015 MOBILE COMMERCE PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PHONE IN THE PAST MONTH [SURVEY-BASED] 37% 37%!! 27%!! 27% 27% 27%!! 23% 23%!! 23%!! 23% 20%!! 20% 19%!! 19% 19%!! 19% 18% 18%!! 18%!! 18% 17% 17%!! 17% 17%!! 16% 16%!! 15% 15%!! 15% 15%!! 15% 15%!! 15% 15%!! 14%!! 14% 14% 14%!! 13%!! 13% 12%!! 12% 11%!! 11% 11% 11%!! 11% 11%!! 9% 9%!! 9% 9%!! 8% 8%!! 6% 6%!! HONG KONG GERMANY TURKEY VIETNAM AUSTRALIA PHILIPPINES INDONESIA INDIA SPAIN RUSSIA CANADA USA ARGENTINA ITALY CHINA UAE THAILAND FRANCE SOUTH AFRICA JAPAN SAUDI ARABIA MALAYSIA SOUTH KOREA UK SINGAPORE BRAZIL POLAND MEXICO We Are Social @wearesocialsg • 45 • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the national population who used m-commerce in the past month.

  46. JAN 2015 MOBILE BROADBAND ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO TOTAL ACTIVE MOBILE CONNECTIONS NORTH AMERICA EAST EUROPE WEST EUROPE 53% 53%!! 85% 85%!! 85% 85%!! CENTRAL ASIA 21% 21%!! EAST ASIA 53% 53%!! 34% 34%!! 8% 8%!! CENTRAL AMERICA 31% 31%!! MIDDLE EAST SOUTHEAST ASIA 48% 48%!! SOUTH ASIA 16% 16%!! 57% 57%!! 84% 84%!! GLOBAL AVERAGE: 38% AFRICA SOUTH AMERICA OCEANIA We Are Social @wearesocialsg • 46 • Source: Based on data from GSMA Intelligence, Q4 2014. Wikipedia for population data.

  47. JAN 2015 MOBILE BROADBAND ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO THE TOTAL POPULATION 123% 123%!! 118% 118%!! 114% 114%!! 114% 114%!! 112%!! 112% 111% 111%!! 110%!! 110% 106%!! 106% 91% 91%!! 87% 87%!! 87% 87%!! 86% 86%!! 84% 84%!! 78%!! 78% 76%!! 76% 70%!! 70% 67% 67%!! 60%!! 60% 59% 59%!! 55% 55%!! 55%!! 55% 53% 53%!! 48%!! 48% 44%!! 44% 41% 41%!! 38%!! 38% 37% 37%!! 36% 36%!! 35%!! 35% 8% 8%!! 13% 13%!! HONG KONG USA GERMANY ARGENTINA VIETNAM ITALY GLOBAL AVERAGE CHINA NIGERIA UAE FRANCE SOUTH AFRICA JAPAN SAUDI ARABIA MALAYSIA SOUTH KOREA EGYPT TURKEY UK INDIA AUSTRALIA PHILIPPINES SINGAPORE INDONESIA BRAZIL SPAIN RUSSIA CANADA POLAND MEXICO THAILAND We Are Social @wearesocialsg • 47 • Source: Based on data from GSMA Intelligence, Q4 2014. Wikipedia for population data.

  48. CLICK HERE TO READ OUR DETAILED ANALYSIS OF ALL THESE NUMBERS: BIT.LY/SDMW2015 We Are Social @wearesocialsg • 369

  49. SPECIAL THANKS We’d like to offer our thanks to GlobalWebIndex for providing their valuable data and support in the development of this report. GlobalWebIndex is the world’s largest market research study on the digital consumer, spanning 37 countries, 4,500 data points, and conducting fieldwork 4 times a year: 90% GLOBAL COVERAGE 37 MARKETS & 200,000 INTERVIEWS PER YEAR QUARTERLY DATA COLLECTION TOTAL DEVICE COVERAGE Find out more: http://www.globalwebindex.net/ We Are Social @wearesocialsg • 49

  50. SPECIAL THANKS We’d also like to offer our thanks to the following data partners for providing much of the valuable data included in this year’s report: AKAMAI GSMA ERICSSON MOBILITY! STAT TECHNOLOGIES! INTELLIGENCE! COUNTER! We Are Social @wearesocialsg • 50

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