Top Automotive Social Media Marketing Strategies That Can Make Your Dealership Successful

1. May 19, 2017 Top Automotive Social Media Marketing Strategies That Can Make Your Dealership Successful Image 1Top Automotive Social Media Marketing Strategies for Your Dealership Today's car buyers have found a new use for various popular social media platforms. Instead of just finding out what's going on in their network of friends, they now also use these sites to decide if a car model or dealer is the right choice. In short, they want to know what people within their circle have to say. If you can't imagine how huge social media marketing is for the automotive industry, keep these numbers in mind. About 75 percent of car buyers say that they have gone through social media and review sites to select their car dealership. What’s more, 66 percent of those who have seen an ad on P a g e 1 | 3

2. Facebook say that they clicked on it. This only shows that a social media platform like Facebook is effective in spurring interest. Since today’s car buyers are social media regulars, it would help your dealership if you implement strategies to generate brand awareness on those platforms. Here are some easy automotive social media marketing strategies you can use to be successful. Encourage Your Audience to Talk to You The best part about social media is that unlike your typical billboard, publication or commercial ads, your ads here allow you to readily engage with car buyers. Create campaigns on these sites that encourage them to interact with you. Celebrating the anniversary of a car model? Ask people to upload photos and videos with their favorite memories in the car. Afterwards, you can put them together in one amazing presentation that everyone would just love to share and repost on their timeline. Be Ready to Tell a Good Story Engage with your potential buyers by telling an exciting story that stirs their emotions. This is a great way to establish a relationship between your target market and your brand. For example, you can do a video a series involving a main character and their journey toward finding and buying their dream car. With this story, other car buyers will be able to easily relate with the character since they may be facing the same set of challenges. On the other hand, you can also create a video series involving a particular car model that your dealership is promoting. This one can revolve around a series of characters that lead different lives. For example, one is a family man, while the other is a single woman in the city. This would allow you to illustrate why the car is a perfect choice for just about any car buyer. Throughout the series, you can also post cliffhangers and give them a reason to keep following you. They should be so interested to find out what happens next that they subscribe to your dealership's social media page. Just be sure to make it clear that there is another ‘episode’ of the video coming out so that they will be sure to tune in. Keep these strategies in mind when planning social media marketing campaigns for your dealership. If you’re not that social media savvy, or perhaps, you simply don’t have time to do it yourself, there’s no P a g e 2 | 3

3. need to worry. There are companies that specialize in handling social media marketing. Better yet, you’ll find some that are completely dedicated to only promoting car dealerships, too. About DealerRank: DealerRank is one of the leading automotive digital marketing companies offering its services exclusively for automotive dealers. Along with our social media services, we also offer other essential digital marketing services like online reputation repair, web audit, web design, and SEO. We can help your company maintain a great online presence. Sources: A Look At How Car Brands Are Effectively Using Social Media, forbes.com 10 Social Media Strategies for Car Dealerships, v12data.com How social media influences car purchases, bizjournals.com P a g e 3 | 3