Use Data from Website Analysis to Maximize Your Dealership’s Potential

1. May 19, 2017 Use Data from Website Analysis to Maximize Your Dealership’s Potential Image 1Experts in Website Analysis Will Give Your Car Dealership an Edge Car shoppers have specific needs, so they research their vehicles with particular specs already in mind. If they land on your website and your info is incomplete, outdated, or simply confusing to read, chances are they will leave your website and search elsewhere. Website analysis and audit services provide insight on how effective your dealer website can be in drawing in customers into your showroom. Think you don’t have enough knowledge in this aspect of web management? You shouldn’t let that impose limitations on your dealership’s growth and improvement. SEO service providers can also perform these tasks to find out if your website is steering your business towards the right direction. Check Site Performance P a g e 1 | 3

2. To maintain the interest of your target market and to ensure they’ll stay on your dealership site for a longer time, check site performance in terms of loading time. After all, web searchers today expect everything to load in a matter of milliseconds. Every moment wasted while waiting means a possible decrease in your conversion rates. Slow-loading pages may be caused by exceptionally large images, too many external links or linked elements, or even the presence of third party plug-ins. Website audits identify problem pages in your site, so you can fix them. Keeping Tabs on Your SEO Specialists can conduct regular inspections on all your pages to see if your keyword choices are drawing in more traffic. In general, keywords and geotags should be used responsibly within your content, such as on meta titles, descriptions, image filenames, and more. Certain keywords draw in more traffic compared to others, so you should be able to identify which ones are effective. An audit can determine these target areas so you can update your keywords and insert them in the right areas. It can also check if your website is unknowingly hosting duplicate content that may be affecting your search engine rankings. Negative SEO Aside from doing these essential checks, web auditors can also gauge if your website is at risk of getting flagged by search engines. As a means of filtering out irrelevant content, Google can pull out a site from its index, especially when negative SEO is detected. Some examples of these faults include page redirects, cloaking, multiple pages, and keyword stuffing. Careful website analysis guides your site on the right path and keeps it from being penalized. P a g e 2 | 3

3. Evidently, regular website audits can make a huge difference in your dealership’s online presence. Launching a website will guarantee an improvement in your sales, but only if it’s done the right way. Keep yourself updated with ongoing SEO trends, and learn about what you can do to provide an even better user experience for your target market. About DealerRank: Running an auto dealership goes beyond delivering excellent service to every consumer. We believe in a multi-faceted approach to business success, and this includes helping you reach out to more clients online through web design, social media, SEO and more. Call us today, and we’ll help take your business to the next level. Sources: What Is a Website Audit?, BusinessZone.co.uk The 5 Main Reasons Why Shoppers Leave Your Website without Buying, HuffingtonPost.com P a g e 3 | 3