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presentation wednesday

Search Engine Optimization

Digital272
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presentation wednesday

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  1. What Is SEO  SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for: Products you sell. Services yoU ARE provide. The better visibility your pages have in search results, the more likely you are to be found and clicked on. Ultimately, the goal of search engine optimization is to help attract website visitors who will become customers, clients or an audience that keeps coming back.

  2. Types of SEO 1.White-Hat SEO White hat SEO is a term used to refer to  SEO strategiesthat function within the rules and expectations of search engines and searchers. It means implementing techniques to improve a website’s search engine 2. Black-Hat SEO Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don't solve for the searcher and often end in a penalty from search engines. Black hat techniques include keyword stuffing, cloaking, and using private link networks. 3. Gray-Hat SEO Gray hat SEO is the combination of SEO methods that go along with Google Webmaster Guidelines (white hat SEO) and those that violate them (black hat methods).

  3. 4. On-Page SEO On-page SEO (also known as on-site SEO) refers to the practice of optimizing webpages to improve a website's search engine rankings and earn organic traffic. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images. 5.Off-Page SEO Off-page SEO is anything you do outside your website to try to improve its search engine rankings. It's often used synonymously with link building, but it goes beyond that. 6. Technical SEO Technical SEO is the process of ensuring that a website meets the technical requirements of modern search engines with the goal of improved organic rankings. 7. Content SEO Another name in the list of types of SEO is Content SEO. It refers to creating unique content, be it writing, graphics, or videos, to structure your website, ranking it higher in SERPs. Three things must be considered while working with content SEOs - copywriting, site structure, and keyword strategy. It’s very important to balance all three, as, without quality content, your website cannot stand in the search results.

  4. Google algorithms Google algorithms are the sets of rules that Google uses to rank websites in search results. Google’s complex system retrieves data from pages and seeks to understand what searchers are looking for and rank pages according to relevance and quality. The keyword’s appearance in the page’s title, header tags, and meta description The amount of naturally-occurring, organic links to the page The way the website performs on mobile devices, such as smart phones and tablets

  5. SEO Update 2021 To 2022 1. product reviews update(8 April,1December 2021,23 march,27 July,20 September 2022) A product reviews update aims to better reward high quality product reviews, content that provides insightful analysis and original research, and is written by experts or enthusiasts who know the topic well. Currently, this update only involves English searches globally. 2.core update(2June,1July,17 November 2021, 25 May,12 September 2022) in a core update that targets specific pages or sites. Instead, the changes are about improving how our systems assess content overall. These changes may cause some pages that were previously under-rewarded to do better in search results. 3. page experience update for mobile(15 June 2021) this update is designed to highlight pages that offer great user experiences, page experience remains one of many factors our systems take into account. Given this, sites generally should not expect drastic changes. In addition, because we're doing this as a gradual rollout, we will be able to monitor for any unexpected or unintended issues.

  6. 4.Spam updates(23June,28June,26July,3November 2021and 29October,14 December2022) While Google's automated systems to detect search spam are constantly operating, we occasionally make notable improvements to how they work. When we do, we refer to this as a spam update and share when they happen on our list of Google Search ranking updates . 5.Page experience update for desktop(22 February 2022) This means the same three Core Web Vitals metrics: LCP, FID, and CLS, and their associated thresholds will apply for desktop ranking. Other aspects of page experience signals, such as HTTPS security and absence of intrusive interstitials, will remain the same as well. While the mobile-friendliness signal continues to be a part of mobile ranking, it won't be a factor for desktop. When a site has separate desktop and mobile URLs with an appropriate configuration, the desktop signal is based on the URLs that desktop users see.

  7. SEO ALGORITHMS 6.helpful content update(25 August,5DECEMBER 2022) The helpful content system aims to better reward content where visitors feel they've had a satisfying experience, while content that doesn't meet a visitor's expectations won't perform as well. The system generates a site-wide signal that we consider among many other signals for ranking web pages. Our systems automatically identify content that seems to have little value, low-added value or is otherwise not particularly helpful to those doing searches. 1.GOOGLE PANDA This algorithm was the first major step that Google took in more accurately dispensing valuable and knowledgeable data to users and filtering out the ones of low quality. The Panda: Scrutinizes the content of a website Determines its quality And positions it as per the quality norms

  8. 2. GOOGLE PENGUIN Dubious links from gloomy sources negatively impact your website’s rankings for which Penguin makes sure that such circumstances are never seen. The Penguin: Is completely automatic Grips your website with natural and reliable links Makes a worthwhile link to count a vote for your website Elements that triggers Google’s Penguin: Unethical practice(buying/purchasing links) Low-quality links Keyword Stuffing Links coming from spammy sites 3.GOOGLE HUMMINGBIRD The name of the algorithm comes from its capability of being precise and fast which centres its aim to focus on the meaning of the word or phrase to provide better results in search.

  9. Google competitors Hummingbird helps Google to: Interpret search queries effectively Provide appropriate results that match searcher’s intent Make a page rank above for an asked question, even if it doesn’t contain the exact words entered by the user Points triggering Hummingbird: Exact-match keyword Keyword Stuffing 1.Adobe With just drag and drop technology, you don't need to write those complicated codes, saving you time and improving productivity. It is very useful for measuring revenue, traffic, engagement values, etc. You can measure the parameters like bounce rate, metrics overview, and many more. Cloud like aws offers AI features, ML like word processing, language converters. This tool creates custom metrics and variables based on business needs

  10. 2. IBM IBM Watson Customer Experience Analytics allows you to view your customer's journey with a holistic view on your mobile app or web from log-in to log-off. It enables you to reveal your customers' struggles and take proactive actions before they knock on your doors. This tool eventually increases customer experience, revenue and operational quality whereas it reduces bad reputation. 3.Kissmetrics Kissmetrics is a great platform for deep data tracking as it compares metrics and automates updates. It is extremely simple, the user interface allows very fast information about users, campaigns, etc. Also, you can customize the style, color, and shading. Also, it has a wide range for many different things, between A/B testing to improve website conversion rates and population analytics, they are a great plugin. 4. Oracle Oracle Infinity is a great tool for deep web/mobile app analysis. It is not a visual tool with pretty graphs but the depth of analysis possible in Infinity is second to none. The product roadmap is exciting. We have been experimenting with some new product features with Infinity and they are groundbreaking.

  11. 5.Mixpanel MixPanel presents data in a highly understandable format, we can breakdown funnel performances based on channel or campaign or even ad level, do a comparative analysis and henceforth take an action into scaling up or phasing out any Marketing Campaign. MixPanel comes packed with so many features that we can find even the minute detail or our user base and leverage this for Product and Marketing optimisations. Difference Between ON Page and OFF Page SEO On-Page SEO: On-page SEO is a technique that is used for optimizing individual web pages to rank higher and earn more relevant traffic in search engines. In search engine optimization, like Google, Yahoo, and Bing on-page optimization refers to a factor that affects your website and web page listing in the natural search results.

  12. Off-Page SEO:Off-page optimization refers to the technique that can be used to improve the position of a website on a search engine results page(SERPS). Many people associate off-page SEO with link building but it is not only that. It is also used in promotion methods like blogging, website design, social bookmarking, etc. 

  13. Tips for Increase keyword Ranking 1. Measure Your Rankings 2. Target The Right Keywords3. Clean Up Your Site Structure 4. Pay Attention To User Experience Signals 5. Optimize For Users & Search Engines 6. Create Eye-Catching & Engaging Titles 7. Stay On Top Of Algorithm Updates 8. Provide Answers To The Questions People Are Asking 9. Build Valuable Inbound Links 10. Promote Your Content Strategically

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