What Is Content Marketing - DIGITAL MATHUR

1. What Is Content Marketing and It’s Types Content marketing is the process of constantly publishing content that audience want and demand. It involves brands behaving like publishers and creating content on a foreign website or their own that attracts visitors. It should be kept in mind that the content must be relatable for the audience to revisit your website, for which you can hire a Digital Marketing Trainer in Delhi. It should be understood that content and content marketing are not the same . Content can be generic, whereas content marketing is topic centric focused more on educating the audience regarding your brand and answering the questions they come up with. Content marketing helps the company to create financial asset as it allows the company to reach out to a wider audience and converting them in customers they’ve never seen. Content Marketing allows any business to the presence organically by providing answers which in turn generates profit. The content marketers make a content calender and pre-decide all the information that they will post in the coming months based on the data collected. This can seem to be a cumbersome process initially and taking guidance from a Digital Marketing Trainer in Delhi will do no harm. Content marketing in broad layman terms can be misinterpreted as Blogging, Content marketing has several other branches which play equal importance in creating niche for your company What Are the Types of Content Marketing ?

2. Content is basically creating anything you create to educate your audience without directly including the sales pitch. Seems simple enough but can be fairly vague and cumbersome. It is advisable to take sessions from a Digital Marketing Trainer in Delhi. This will give you an insight on how to proceed on creating buzz with your bizz. 1) BLOGGING As stated earlier, blogging is considered to be the only way of content marketing . Well that’s not entirely true or entirely false . Blogging accounts for the majority of profit generation for a company , I.e. around 85% , but it’s not the only way of content marketing. it is observed that the landing ratio of the people using the URLs submitted in the blog is quite high.Blogging is considered to be the most cost-efficient way of penetrating information about your business to the audience with almost zero monetary investment. Blogging is another way to show your customers about the knowledge you have regarding your business it’s branches and other ongoing trends, which helps to build goodwill and credibility for your brand. 2) INFOGRAPHICS

3. Infographics is basically the pictorial or visual representation of your content, which makes it very easy for the audience to understand. As simple as it sounds it can really throw a curve ball for digital marketers. It is established that we cannot use infographics for everything, but it should not entirely be shunned , using it at the correct time in the correct from can get your business a lot of attention. Infographics are used to make it easier for the audience to catch hold of what you have to offer so it should be more simple broken into small impactful points. 3) PODCASTS High Quality podcasts have been extremely lucrative for some digital marketers, though they are a little different from the mainstream content creation. Once you

4. are rightly equipped it is simple to produce. Moreover, if distributed through a podcast network it can have massive reach. Using professionally build podcasts can help you reach out to the target audience and convey information about your brand more efficiently. Taking the help of a Digital Marketing Trainer in Delhi will help you create relatable and more penetrative content. Podcasts can be recorded and can be uploaded on various websites including your own to share some extra content with your audience. 4) VIDEO CREATION Video creation can be expensive to produce and Simultaneously be time consuming. But the demand remains indisputably high. Although reading is preferred by most there are people who want to lay their hands on more and more video content. A well developed video content an help you show how things work in your business and how things are in a more detailed version which will help the consumer get to know your business in depth. The “how it’s made” strategy always works and the audience is always intrigued to know details about your business. Video content should not be limited to YouTube for that matter, like the podcasts it can also be published on different websites including your own for a better more wider reach. 5) SOCIAL MEDIA MARKETING

5. Social Media is basically excluded from the content marketing maybe because it follows a different set of rules. Unlike the marketing techniques listed above social media marketing is not only about conveying information to your audience but getting your audience to respond and interact with you directly, all you want is a lively interaction. The content in social media is created keeping in mind the targeted audience. For eg. On Instagram you will find audience which are 18 and above whereas on Facebook you will find audience which are 45 an above so you need to keep this in mind and create content which resonates with the audience. Using your social media analytics you will be able to identify the type of audience. In Conclusion, the biggest hack fro the success of your digital marketing journey is to know your audience and put yourself all out . The more you will fell for it the more you will be able to communicate it to your audience more efficiently. You will have to experiment a bit in your marketing efforts to figure out the type of content required that an best speak your brand all out for which you may need the assistance of a Digital Marketing Trainer in Delhi.