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Online marketing is a collection of tools and techniques used for promoting products and services through the internet. Internet marketing, web marketing, and digital marketing are further terms for online marketing.
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Online MARKETING
What is Online marketing Online marketing is a collection of tools and techniques used for promoting products and services through the internet. Internet marketing, web marketing, and digital marketing are further terms for online marketing. Digital Marketing has several approaches, such as search engine marketing, social media marketing, and search engine optimization. Online marketing includes a wider range of marketing elements than traditional marketing because of the extra channels and marketing resources made available by the internet.
TYPES OF ONLINE MARKETING Social media marketing Search engine optimization Content marketing Influencer marketing Affiliate marketing Email marketing Paid advertising
ONLINE MARKETING STATISTICS According to recent studies and polls: 1. More than 90% of marketers worldwide are using social media marketing. 2. More than 80% of companies use content marketing for exposure. 3. More than 90% of brands use search engine optimization to increase traffic. 4. More than 70% of businesses utilize influencer marketing. 5. More than 80% of marketers prefer to use email marketing for promotion.
BENEFITS OF ONLINE MARKETING 1. Reaches a wider audience. 2. Less expensive. 3. Help build relationships. 4. Flexibility and convenience. 5. Faster Growth
1. Engaging followers on social media. 2. Making your website dynamic. 3. Kickstarting email marketing. 4. Staying active on social media. 5. Consistently uploading content. CHALLENGES OF ONLINE MARKETING
ONLINE MARKETING STRATEGIES
Invest in Branding. Build an effective website. Conversion Optimization. Use Email Marketing. Use Social Media Marketing.
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