Top 7 Trends of 2013
A key part of the environmental scans we conduct for organisations and industries, and the research analysis that we are commissioned to conduct involves identifying and tracking emerging trends. Here we’ve compiled the Top 7 Trends to watch in 2013. It’s no longer enough to just observe the changing times, business leaders have to understand the shifts and be prepared ahead of times to respond to the changes. Trend 1: Big Australia Our nation hits 23 million, having doubled in less than 50 years. Trend 2: Tween Town The emergence of the 8-12 year old consumers, a $1 billion market. Trend 3: Student-preneur Today’s school leavers will have 17 jobs across 5 careers and likely be self employed at some point. Trend 4: Smart Shopper Transformations in what we buy, where we buy, how we buy and when we buy. Trend 5: Localisation The return to local, the rise of community and the refocus on connection. Trend 6: XYZ Schools Gen X parents and school leaders, Gen Y teachers, Gen Z students – generational change transforms education. Trend 7: Real World Relational How technology is facilitating offline relationships and bringing back face to face. more at www.mccrindle.com.au McCrindle Research: Know the Times.
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