Benefits of Event Management Software

1. Benefits of Event Management Software While many organizations rely heavily on event management software to run their events, others still depend on manual processes or disconnected systems. Event management software technology can streamline your entire event planning process, right from budgeting, event registration and marketing to attendee engagement, post event feedback and event reporting. Here are the top benefits of event management software technology that we just cannot overlook: Boost Event Registration Event management software technology can streamline the process of setting up and managing registrations. It can also increase your registration numbers by providing potential registrants a smoother and easier event registration experience. You can also boost attendance by spreading the word of your event with a little help from social media and email marketing tools. Event management software allows you to send personalized emails based on the actions that your registrants take. Quick Attendee Check-In First impressions create an ever-lasting impression. On the event day, use event management software technology to speed up the event check-in process and eliminate long queues of attendees. Event technology can replace your printed attendee lists with portable devices like laptops and tablets that can check in attendees just by a single click or swipe. It will also instantly sync registrant data with your contact database. Engage Attendees Boost attendee engagement with the help of various capabilities of event mobile apps. With mobile apps, you can host engaging games like scavenger hunt or even conduct live Q&A and polling sessions. Some apps also allow you to leverage social media feeds of your event posted by attendees. Display these posts live at your event and make your attendees feel important and valued. Moderate Content For VIPs Event management software technology allows you to moderate content according to the attendee type. You can send special messages to important guests at your event and even alert your attendees when special guests arrive. Technology can help you send customized event fee as well as different offers or pricing for different types of attendees. Launch Post-Event Surveys To improve future events, event technology allows you to gather post-event feedback from attendees. Technology simplifies the method of sending these surveys and records results in an efficient manner. It also gives you a deeper insight to measure and benchmark your events with past events.

2. Measure Event Success Measuring event success is a crucial part to determine which events performed better. Whether your event aim is to boost sales by lead generation or provide memorable attendee experience, event technology simplifies the way you track important event data. With the help of event technology, you can see event results and create customizable dashboards to show it to your c-suite and senior management. It also allows you to analyze results and highlight what worked and what did not. Now that you've understood the key benefits of event technology, the obvious thing that comes to the mind is whether you should buy it or build it in-house. The next chapter draws a comparison between the two to help you take a much better decision.