What is Graphic Designing

1. WhatisGraphic Design?

2. WhatisGraphic Design? • WhatisGraphicDesign? • TypesofGraphic Design • imagebased design • typebaseddesign • imageandtypedesign • symbols,logosandlogotypes • TheGraphicDesignProcess • briefing • design • artwork • production

3. WhatisGraphic Design? Suppose you want to announce or sell something, inform or persuade someone, explain a complicated system or demonstrate a process. In other words, you have amessageyouwanttocommunicate.Howdoyou“send”it?Youcould tell people one by one orbroadcastbyradioorloudspeaker.That’s verbal communication. Butifyouuseanyvisualmediumatall—if youmake aposter;typealetter; create a business logo,amagazine ad,oranalbumcover; even make acomputerprintout— youareusingaformofvisual communicationcalled graphicdesign. Album Covers Letters Business Cards Packaging Posters Magazine Book Ad Logos Covers

4. WhatisGraphic Design? Graphic designers work with drawn, painted, photographed, or computer-generated images,but theyalso design theletterformsthatmake upvarioustypefacesfoundin movie credits and TV ads; in books, magazines, and menus; and even on computer screens. Designers create, choose, and organize these elements—typography, images, andtheso-called “whitespace”aroundthem—tocommunicateamessage. Graphic design is a part of your daily life. From humble things like gum wrappers to huge things like billboards, to the T-shirt you’re wearing, graphic design informs, persuades, organizes,stimulates,locates,identifies, attractsattentionandprovides pleasure. Graphic design is a creative process that combines art and technology to communicate ideas. The designer works with a variety of communication tools in order to convey a message fromaclienttoaspecific audience.The main toolsareimageandtypography.

5. Typesof Graphic Design: Image-baseddesign Designers develop images to represent the ideas their clients want to communicate. Imagescanbeincrediblypowerfulandcompellingtoolsofcommunication,conveying not only information but also moods and emotions. People respond to images instinctivelybasedon their personalities, associations,and previous experience. Forexample, youknowthatachilipepperis hot,andthisknowledgein combination withthe image creates avisualpun. Chili’s restaurant recently changed their logofromtype-based,toimage-based. In the case of image-based design, the images must carry the entire message; there are few if any words to help. These images may be photographic, painted, drawn, or graphicallyrenderedin many different ways.Image-baseddesignisemployedwhen thedesigner determinesthat,inaparticularcase,apictureis indeedworthathousand words.

6. Image-baseddesign:examples

7. Typesof Graphic Design: Type-baseddesign In some cases, designers rely on words to convey a message, but they use words differently from the ways writers do. To designers, what the words look like is as importantas theirmeaning.Thevisualformsofthe letters, whethertypographyor handmade lettering, perform many communication functions. They can grab your attention on a poster, identify the product name on a package or a truck, or present runningtextasthetypography inabookdoes.Designersare experts atpresenting information inavisualforminprint or onfilm,packaging, or signs. WhatisTypography? t Simply put typography is the art of print. In our daily lives we are constantly surrounded by it. As simple as it may seem typography subtly combines communicative and artistic elements to create a printthatisbothpleasingandeasytoread.Designersachievethis by selecting the right fonts, lettering and print types.In order to be successfulitmustcompletetwobasicroles: clearlycommunicatethe intended message and do so in a visually effective way that is both artisticandattractive. www.youtube.com/watch?v=Ki6rcXvUWP0

8. Type-based design: examples

9. Type-based design: examples Movingtype-baseddesign FamilyGuy:www.youtube.com/watch?v=lDYq7_yHLYk HarryPotter :www.youtube.com/watch?v=_IrZ19ksAzU TheDarkKnight:www.youtube.com/watch?v=ZPrYbPFrFk4

10. Typesof Graphic Design: ImageandTypedesign Designersoftencombineimagesandtypographytocommunicateaclient’smessage toan audience. Infact,themajorityofgraphicdesignis thecombinationofimageswith typography.Designers explore thecreativepossibilitiespresentedbywords(typography) and images(photography, illustration,and fineart).Itis uptothe designernotonlyto findorcreateappropriateletterformsandimagesbutalsotoestablish the bestbalance betweenthem. images+typography=graphic design photography illustration fineart typefaces fonts

11. Imageandtypedesign:examples

12. Typesof Graphic Design: Symbols,logosandlogotypes Symbolsandlogosare special, highlycondensedinformationformsoridentifiers. Symbolsareanabstractrepresentationofaparticularideaor identity. The CBS “eye” logo isasymbolicform,whichwelearntorecognizeasrepresentingaparticularconcept orcompany. Logotypesarecorporateidentifications basedonaspecial typographicalword treatment. Somelogosarecombinationsofsymbolandlogotype. In ordertocreatetheseidentifiers, the designermusthaveaclear visionof thecorporation or idea toberepresented andoftheaudiencetowhichthe messageis directed.

13. Symbols:examples Symbols: anabstractrepresentationofanidea or identity.

14. Logos: examples Logo: asymbolthatmaybeacombinationof image andtype Themostsuccessfullogosaretheonesthat become symbols themselves. Usually the type is removed once the logo becomes universally known.

15. Logotype:examples Logotype:asymbolcomposedoftypeonly.

16. SoWhatisGraphic Design? GraphicDesignis VisualCommunication

17. Howdoesgraphicdesignwork?

18. WhatisGraphic Design? Howdesign works: Designersarethelinkbetweentheclientandthe audience. Ontheonehand,aclient is oftentooclosetothemessagetounderstandvariouswaysinwhichitcanbe presented. Graphicdesignerslearnhowtoconstructa message andhowtopresent it successfully. They work with the client to understand the content and the purpose of the message. They often collaborate with market researchers and other specialists to understand the nature of the audience. Once a design concept is chosen, the designers work with illustratorsandphotographersaswellaswithtypesettersandprintersorotherproduction specialiststo create the final designproduct. marketresearch client hasaproductor messageto“sell” how to reach the intended audience? whatdo they respond to?howcanwe attracttheir attention? brainstorm experiment withdifferentimages, typefaces,illustrations,etc. designer hastheskillstoedit, organize, and arrange given information into a creative and visually pleasingsolution audience do they “get” it? dothey “buy”it?

19. WhatisGraphic Design? The design process: Agoodgraphic designprocessisstructuredaround ensuring the clientgets the highest quality solution and service appropriate to their business, marketing or communication problem.Therearefourmajorstepsinvolved in thegraphicdesignprocess. Briefing Design Artwork Production

20. TheDesign Process: 1.Briefing The briefing stageisusually the initial conversation orconsultationbetween the clientandthedesigner.Itusuallycoversthefollowingareasorconcerns: • BasicOverview • projectobjectives • intendedaudience • expectedoutcome • timing/deadline • budget/cost • designer’squote • TechnicalOverview • sizespecs • corporate identityguidelines • productionfiles

21. 2.Design TheDesign Process: The design stage is the most time-consuming area and requires a lot of trial and erroraswellasalotofbackandforthcommunicationbetween designerandclient. It is usuallycarriedout in thefollowingstages: 3 Refinement the designer makes the changesrequestedand fine tunes the material as required. 2 Presentation 1 Development designer reviews the brief and develops several concepts and preliminary designs. Then selects the most appropriate options for furtherdevelopment. designer presents visual solutions and explains design decisions to client. client offers feedback andmayrequestchanges.

22. 3.Artwork The designer prepares the artwork files and provides a “proof” of what the final project willlooklike.Thisisusuallydoneviaemailorhardcopy(printedonpaper) The client then either approves the artwork by signing off on the proof, or marks-up changes they would like to make.If changes are requested, the designer will provide asecondproof. TheDesign Process: Whatisaproof? p A proof is a term used by printing companies that means they printedatrial versionofyourartworksoyoucanlookatitand confirmit is thewayyouwantit. Some printing companies use the term PDF proof, which is a proofseen inPDFformat.PDFstandsforportabledocument format and when viewed shows the document exactly how it willappearifitwereprinted.

23. TheDesign Process: 4.Production Once the artwork has passed final approval from the client, it is said to be ready to go to production.The designer adds crop marks and makes sure the pantone colorsusedinthe documentareaccurate. Some designs may requirepantone “call-outs” to denote each color that is used.The designer will turn all fonts into outlines, and save the file in multiple formats. (ai, pdf, jpg) then burn them to a disc if the client has requested this.The designer may also be responsible for forwardingtheproductionfilestoacommercialprinteror factory.Insomecases, the designer will request a proof from the printer, and passes the proof on to the clientforapproval. exampleofpantonecall-outs: PMS225C PURPLEC PMS2975C PMS359C PMS2562C PMS230C

24. andthatis...GraphicDesign.