1 / 35

Basics of B2B E Commerce

What do customers expect when they come to your site? What makes up the great b2b experiences that you see today? A practical and step by step look at B2B eCommerce.<br>Source: ecommerceandb2b.com<br>Publish By: https://goo.gl/NuZmsJ

ExportHub
Download Presentation

Basics of B2B E Commerce

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. THE BASICS of B2B ECOMMERCE @justin_king

  2. Even though you sell your products B2B @justin_king

  3. @justin_king Why? becausebuyingexperiencesonlineathome,setexpectationsaboutwhattheirexperienceshouldbeonyoursite. 3 |

  4. @justin_king 4 | Imgsourcehttp://blog.gogrid.com/2013/05/31/cloud-opportunities-benefits-exceed-global-expectations/

  5. findwhatthey a.relookingfor @justin_king

  6. @justin_king

  7. That just means that helping your customers find what they are looking for is @justin_king

  8. Mostpeoplestarttheir“findingprocess”withasearchengine.Justlikeyou,yourcustomerswillclickmoreonorganicthenonpaidads.Mostpeoplestarttheir“findingprocess”withasearchengine.Justlikeyou,yourcustomerswillclickmoreonorganicthenonpaidads. @justin_king

  9. PutaSEO(searchengineoptimization) strategytogether.Exposeyourproductcataloguetothesearchengineswithalloftherichattributesandinformationsurroundingyourproducts. Don’t hide them behind a login. @justin_king

  10. @justin_king And on your site… youdon’tknowwhatproblemtheyaretryingtosolve,andevenifyouknewtheproblem,youwouldn’t knowhowtheywantedtosolvetheproblem. 10 | Imgsource:http://farm9.staticflickr.com/8105/8453110331_af69aff246_z.jpg

  11. & allowyourcustomerstofindwhattheyarelookingforonyoursite,howevertheywanttofindit. @justin_king

  12. @justin_king

  13. @justin_king

  14. @justin_king

  15. @justin_king

  16. and now for something really cool, look at their type ahead in search… @justin_king

  17. @justin_king Notice,howQuill’stypeaheadshowsproducts, categorymatchesandhasmerchandisingwithimages

  18. If 70% of time is spent by your users finding information, let them find it in their way using SEO, Search and Navigation @justin_king

  19. simply,andintuitivelyactonwhattheyfind . @justin_king

  20. @justin_king20 Acting(conversion) canbelotsofthings.Itcanbeaddtocart,getaquote,callyourrep,chatwithaspecialist,orsimplyrequestmoreinformation. Andeachproductandpagecandefineconversiondifferently. 20 | Imgsource:http://cdn2.hubspot.net/hub/53/file-206696192-png/Blog-Related_Images/conversion-psychology.png?t=1372188065000

  21. @justin_king21 21 |

  22. the keytoB2B, .itistheirjob @justin_king 22

  23. @justin_king23 ThebiggestdifferenceinB2Bisthatthepeoplethatarevisitingyoursitearedoingsobecauseitistheirjob. 23 23 | imgsource:http://ffcm.org/compliance/public-construction-workers/

  24. @justin_king24 Andintheirjobsmorethananywhere else, 2424 24 | imgsource:http://www.thestaffingstream.com/2013/05/09/go-hire-some-lazy-people/

  25. Thatmeansthatifyoumaketheirjobeasieronyoursite,theywillcomeback.Iftheycomebacktheywillspendmore.Thatmeansthatifyoumaketheirjobeasieronyoursite,theywillcomeback.Iftheycomebacktheywillspendmore. If You help them be lazy 25 @justin_king

  26. @justin_king26 Youinnovateherebygivingyourcustomerstoolsevenoutsideoffindingandpurchasingproductstohelpthemdoyourjob.Thisisyourchancetoinnovateandfigureoutwhatmakesyourcustomerstick. 262626 26 | imgsource:http://thesiswhisperer.com/2012/06/28/is-becoming-paperless-a-bit-like-giving-up-smoking/

  27. This might be tools like…. 27 @justin_king

  28. @justin_king2828282828 28 | imgsource:https://www.icts.uiowa.edu/content/contract-negotiation/

  29. @justin_king2929292929 29 | imgsource:http://images.businessweek.com/ss/08/10/1024_cost_cutting/4.htm

  30. @justin_king 3030303030 39 | imgsource:http://images.businessweek.com/ss/08/10/1024_cost_cutting/4.htm

  31. Intheend,thisisnotaboutmeoryou.Thisisaboutgivingyourcustomersthetoolsthatmaketheirjobeasierandkeepthemcomingback.Intheend,thisisnotaboutmeoryou.Thisisaboutgivingyourcustomersthetoolsthatmaketheirjobeasierandkeepthemcomingback. @justin_king

  32. consistecyacross . all devicesand channels @justin_king

  33. NeedIsaymore.YourcustomerswanttohaveaconsistentexperiencenomatterthedeviceNeedIsaymore.Yourcustomerswanttohaveaconsistentexperiencenomatterthedevice @justin_king

  34. @justin_king3434343434 34 | imgsource:http://www.thejrexperiment.com/2013/02/28/television-111-bbtv-runner-ups-and-beerry-flirt/customer-service-agent/

  35. Yourcustomersexpectationsarerathersimple,butagreatplacetostartwhenthinkingaboutB2BeCommerce.Yourcustomersexpectationsarerathersimple,butagreatplacetostartwhenthinkingaboutB2BeCommerce. Findwhattheyarelookingfor Actonthatinformationsimplyand intuitively Remember,itistheirjobtobeonyoursite Haveaconsistentexperience acrosschannelsanddevices @justin_king

More Related