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What is Amazon Backend keywords

Amazon backend keywords is an area designed for Amazon sellers from an SEO point of view. Here you can add additional 255 characters to target keywords and search terms your audience search on Amazon.

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What is Amazon Backend keywords

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  1. What Is Amazon Backend Keyword? How To Use Search Terms For SEO?

  2. What Is Amazon Backend Keyword? How To Use Search Terms For SEO?

  3. What Is Amazon Backend Keyword? How To Use Search Terms For SEO?

  4. Amazon Backend Keywords Amazon backend keywords is an area designed for Amazon sellers from SEO point of view. Here you can add additional 255 characters to target keywords and search terms your audience search on Amazon. It is hidden to the visitors on the listing page but visible to the Amazon bot (alogirthm) who reads and index it.

  5. Benefits of Backend Search Terms Get Your Listing Indexed Faster For Major Key Terms As explained, Amazon A9 algorithm reads the search terms content. So, it gives you an opportunity to get your listing keywords indexed quickly.

  6. Additional Space to Add Uncovered Words Amazon has a limited space for titles, bullet points, and description (2000 characters). Sometimes, you need to compromise with few words to fit the characters limit. Amazon backend search terms helps you associate the remaining words to your listing.

  7. Gain More Visibility Adding major keywords to search terms area will signal A9 algorithm regarding your target audience. Your listing will be visible on exact and broad match keyphrases on the Amazons search page.

  8. Amazon Rules For Backend Search Terms • You can add up to 255 characters in the search terms. • You should not repeat a word in limited character set. • Avoid adding your brand name.. • Do not use competitor’s brand name and ASINs. • Use spaces to separate words

  9. Avoid use of subjective words like cheapest, on sale, best, and amazing etc. • Amazon algorithm does not read supporting words like a, an, or, for etc. So, better not to use them to get more space for other words. • Avoid misspellings. Amazon smart search algorithm feeds best search results to customers who mistype a spelling. • Avoid temporary words like month, date, year, and brand new etc.

  10. Best Practice to Write Backend Keywords In Search Terms Before we proceed the best ways to prepare backend words. Have a look to the image, a good example of using “search terms” effectively. All are matching the product features and attributes. This is an ideal way of writing search terms as per Amazon standards. Now lets proceed, how to prepare such content for your product.

  11. Do Keyword Research and Find Out Frequent Words As explained, this section is intended to give your ASIN more visibility. So, plan the best content to boost your SEO efforts. Use Amazon search as a tool to prepare a list of user generated keywords queries. Type your product name and Amazon will show you list of queries users searches to find your product.

  12. Other languages Think of second most popular language in your marketplace. Translate the target words and add them to backend search terms. For e.g. Spanish is one of the major speaking languages in USA.

  13. How To Add Content To Backend Keywords?

  14. Step 1 Login to seller central. Go to Inventory>Manage Inventory

  15. Step 2 Click “Edit” button on the listing you want to add backend keywords.

  16. Step 2 Click “Edit” button on the listing you want to add backend keywords.

  17. Step 3 Open Keywords section on the edit page. Open the keywords section. Put the keywords in the “Search Terms” input field. You are done.

  18. FOR MORE INFORMATION VISIT SITE www.fbafbm.com THANK YOU!

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