5 Marketing Tips And Ideas For Your Ecommerce Site

1. Call Us: 1-256-319-3470 info@ftxdigital360.com 5 Marketing Tips And Ideas For Your Ecommerce Site Have your eCommerce sales plateaued? Have they dropped off altogether? What if your eCommerce sales are barely increasing? There’s actually a lot you can do to drive online traffic to your website and boost eCommerce sales. We’re talking about digital marketing. Implementing the right digital marketing strategy can effectively increase the number of shoppers who visit your website as well as increase the number of sales transactions that occur daily. You might be thinking, what is “the right digital marketing strategy” exactly? The answer to that question is tricky, and could depend on the nature of your business and your target audience. For example, if you own a B2B company, then the strategies you use to target potential customers will be different than if you own a B2C retail store. That being said, there are a handful of digital marketing strategies that will deliver powerful results regardless of your industry or market. www.ftxdigital360.com

2. Call Us: 1-256-319-3470 info@ftxdigital360.com Here are five marketing tips and ideas for your eCommerce site to help you drive website traffic, turn visitors into customers, and increase revenue. ENHANCE THE VISUALS ENHANCE THE VISUALS Your eCommerce website visitors will not be able to touch, examine, or handle the products you’re selling, which is why the visuals you provide on your site are so important. Even if you’re selling SaaS or other services on your website, we recommend that you enhance the visuals as much as possible. What do we mean by that? Instead of merely using a few product photos, include many high-res photos and a zoom-in function that visitors can use to examine the product in question. If possible, use 3D images of your products as well, and integrate “turning and rotating” capabilities so that shoppers can get a 360° view of the items you’re selling. LEVERAGE WISH LISTS LEVERAGE WISH LISTS Digital marketers know that it’s far easier to retain an interested customer than it is to interest a brand-new one in shopping for the first time. This fact is true for both brick-and-mortar retailers and eCommerce websites, which is why all types of businesses dedicate a substantiation portion of their marketing efforts to targeting their existing customer base. Your eCommerce site should have built-in features that enable shoppers to create their own secure accounts. These accounts should also have a Wish List feature that shoppers can use to “save” items to their Wish Lists. You can design personalized email marketing campaigns to remind customers about their Wish List items. FEATURE UGC (USER FEATURE UGC (USER- -GENERATED CONTENT) GENERATED CONTENT) User-generated content is any digital content that is created by users, consumers, and “regular people” and not by a company or brand. User-generated content is typically found on social media platforms, but you can also find UGC across the internet. For example, a Google My Business customer review can be considered a type of UGC. User-generated content that features your products or services is a form of word-of-mouth marketing. When business owners like you recycle user-generated content on their own platforms, it has the same effect. UGC tends to resonate with consumers. Consumers trust the opinions of other shoppers far more than they trust traditional advertising claims, which is why you should definitely incorporate UGC into your marketing strategy. www.ftxdigital360.com

3. Call Us: 1-256-319-3470 info@ftxdigital360.com ENCOURAGE PURCHASES ON SOCIAL ENCOURAGE PURCHASES ON SOCIAL In an article we published earlier this month called How to Set Up an Instagram & Facebook Shop, we discussed the importance of why eCommerce retailers should set up Shops on both of these social platforms, and you should definitely check out the article when you have time. The biggest point we made was that when eCommerce retailers decide not to set up social media “shops,” they actually miss out on a lot of sales. You’re probably thinking that you don’t need mini-eCommerce shops on social media when you already have the real-deal i.e. a fully-functioning, responsive, mobile-friendly eCommerce website. We get it. But we’re here to tell you that, nope, you’re wrong #sorrynotsorry. For today’s consumer, convenience is everything, which means that unfortunately, your Instagram visitors might not be willing to navigate out of the IG app just to shop on your eCommerce site. ADVERTISE WHAT YOU STAN ADVERTISE WHAT YOU STAND FOR, NOT WHAT YOU SELL Our final marketing tip today will help consumers emotionally connect with your brand, which is necessary if you want to gain and retain loyal eCommerce customers. Feature your company’s values in your marketing campaigns. In other words, we recommend that, first and foremost, you advertise what you stand for. Once you convey to your audience your brand’s ethos, then you can suggest relevant products that they might be interested in buying. Of course, not all of your marketing campaigns and social media posts need to be focused on the issues that your brand cares about, but a portion of them should be. This will benefit your sales, too, because while the sneakers that you sell might not be a “conversation starter,” the social issues that you care about certainly will be. Read Full Blog D FOR, NOT WHAT YOU SELL www.ftxdigital360.com