Is Your Website Up To Date?

1. Call Us: 1-256-319-3470 info@ftxdigital360.com Is Your Website Up To Date? One of the most powerful marketing tools you have is your website. Whether you have a B2B website, a B2C eCommerce site, or an SaaS platform that’s meant to target both B2B and B2C consumer groups, your website should be designed to pull in web traffic and keep visitors engaged long enough to do business with you. Older, outdated websites simply won’t serve your digital marketing needs, and you’re probably aware of that. But what you might not be aware of is that your website could be outdated even if it isn’t that old. Even if you revamped your website as recently as three years ago, it could be considered outdated by today’s technological standards. Updates in the website design and technology space are constantly forthcoming. It seems like on an almost monthly basis, Google devises a new algorithm that effectively rewards those of us who keep ourselves “in the know” while punishing everyone else. www.ftxdigital360.com

2. Call Us: 1-256-319-3470 info@ftxdigital360.com If you aren’t hypervigilant in terms of watching every single Google change and emerging trend in web design, there could be a chance that your website is currently not up to date. Don’t worry if that’s the case. We’ve got the fixes. RESPONSIVE WEB DESIGN RESPONSIVE WEB DESIGN If your website or eCommerce site does not have a responsive web design, then it’s not up to date. But what is a responsive web design, and why is it important? Responsive web designs ensure that a website will display properly on every device regardless of the device’s screen size, display orientation, or operating system. The reason it’s important to use a responsive web design for your website or eCommerce store is so that visitors can use any device to explore your site. www.ftxdigital360.com

3. Call Us: 1-256-319-3470 info@ftxdigital360.com With a responsive web design, a particular user can visit your site from their smartphone one day and then visit your site from their laptop computer later on and the site itself will “remember” them. Meaning, if they added items to an online shopping cart using their desktop computer, they can visit your site days later using their smartphone and finally complete the online checkout process. Here are two tips you can apply: Here are two tips you can apply: •Don’t Fixate on Personal Design Taste •Concentrate on Enhancing Site Usability CALLS TO ACTION CALLS TO ACTION In the world of digital marketing, a call-to-action, or CTA, is a design element that prompts a visitor to take an immediate action. Including CTAs on your website is a must if you want to stay up to date. In fact, CTAs are integral to ensuring that your website provides visitors an interactive experience. CTAs essentially nudge visitors to take a specific action such as signing up for your newsletter, creating a login account, enrolling in your loyalty rewards program, or downloading exclusive content. The actual language used within the CTA matters, and the trick is to use clear commands so that your audience understands exactly what you want them to do and how to do it. Typical CTAs that you might be familiar with are “Buy Now,” “Subscribe,” “Sign Up,” “Request Demo,” and “Request a Call Back.” You might be familiar with CTAs that are used in social media advertisements, for example, but we’re here to tell you that you should actually have a CTA on every web page across your site. Remember these two takeaways: Remember these two takeaways: •Don’t Underestimate the Importance of CTAs •Add a CTA to Every Web Page WEBSITE SPEED & USABILITY WEBSITE SPEED & USABILITY Website speed, logical site navigation, and overall website usability are absolutely critical in terms of reducing your website bounce rate. But how can a business owner like yourself assess whether or not your site is fast enough to provide an excellent user experience? www.ftxdigital360.com

4. Call Us: 1-256-319-3470 info@ftxdigital360.com There are two areas that will need your attention. Those areas are page speed and overall website speed. While these two might appear to be the same, they’re actually different, and both need to be fast. The term page speed refers to the amount of time a web visitor will have to wait before an individual web page loads and is ready to go. On the other hand, the term site speed refers to the average speed of all of your web pages. Page speed is important to website visitors, and it doesn’t go without saying that the faster the page speed, the better the user experience. Consumers not only want websites to load fast, they expect web pages to perform properly within the blink of an eye. If a web page has any lag, the chances of a visitor abandoning the web page, or the website altogether, will skyrocket. Be mindful of the fo Be mindful of the following two pointers: llowing two pointers: •Don’t Assume Your Web Pages Load Quickly •Definitely Test Your Website Speed Regularly SOCIAL MEDIA INTEGRATION SOCIAL MEDIA INTEGRATION It’s 2021, which means that by now you should have caught on to the fact that at the very least you need to link your social media accounts to your website. But if that’s all you’ve done, then not only are you keeping your site outdated, but you’re also hurting your web traffic. Social media marketing is an ideal method to drive social followers to your website and improve conversion rates. You probably understand this, which is why you’re managing several social media accounts for your business and posting regularly. But the relationship between your website and social media accounts should be modernized. Yes, promoting your website on social media will elevate web traffic to your site, but you also need to use your website to amplify your social media content, gain followers, and spread awareness about your brand online. That being said, you don’t actually want web visitors to bounce away from your site as soon as they click your social media icon links. In fact, including social media icon links on your website is downright outdated. Here’s Here’s what you should do now: what you should do now: •Update Your Social Media •Instead Display Social Media Content Feeds www.ftxdigital360.com

5. Call Us: 1-256-319-3470 info@ftxdigital360.com BLOG ARTICLES BLOG ARTICLES There is one big, fat, never ending benefit that comes with maintaining a blog on your business website or eCommerce site—SEO optimization. Every newly published article provides Google bots with fresh keywords and longtail keyword phrases that they will analyze and use to elevate your overall website search engine ranking. Blogging is a highly effective marketing method to build brand awareness, while also establishing expertise within an industry. Best of all, blogging tends to be inexpensive, especially when you’re capable of writing your own quality blog articles and don’t have to hire a professional content writer. As we just mentioned, blogging naturally boosts overall website search engine ranking because every published article introduces new SEO keywords to Google. But that’s not all blogging can do for your business. Regularly posting blog articles will ensure that your website is perceived by online audiences as modern and up-to-date. The reason for this is because articles have the power to strengthen relationships with your existing and new customers. Apply these two tips to keep your blog up to date: Apply these two tips to keep your blog up to date: •Don’t Stop Publishing Sizable Articles •Also Start Posting Micro Articles UPDATE YOUR WEBSITE WITH FTX 360 UPDATE YOUR WEBSITE WITH FTX 360 If you’re unsure about whether or not your website is overdue for an upgrade, here are eight easy ways to make that determination. If most or all of the following statements are true for you, it means that, yes, it’s time to update your website. ● You haven’t added new content to your website in more than a month ● You can’t remember the last time you updated your homepage ● Your website doesn’t display properly on your smartphone ● You aren’t keeping yourself informed about Google’s ongoing algorithm changes ● You don’t regularly analyze the speed and performance of your website ● Your website bounce rate is through the roof ● Your website hasn’t generated any leads in a long time www.ftxdigital360.com

6. Call Us: 1-256-319-3470 info@ftxdigital360.com ● Your website still uses Flash ● Your website will crash if there’s too much traffic Were you nodding your head “yes” to most of these statements? If your website is overdue for an update, the website and development team at FTx 360 can revamp your business site or eCommerce store in no time. Our web developers and SEO experts can check your site speed, implement appropriate revisions & modifications, and also build powerful web pages as needed that will ensure visitors stay on, explore, and engage with your website. www.ftxdigital360.com