Marketing Trends For 2022

1. Call Us: 1-256-319-3470 info@ftxdigital360.com Marketing Trends For 2022 New marketing trends emerge every year, but 2022 will be different. The pandemic significantly influenced marketing in 2020 and 2021. COVID-19 resulted in a substantial change in customer buying behavior, forcing brands to change the way they approach sales and marketing.  As the pandemic has almost subsided, brands are restoring their marketing strategies to normal. However, some new trends have emerged that businesses and marketers should watch out for.  Hybrid Events to Take Over In-Person Events In-person events have been slowly dying over the past couple of years. Though they still have their place, some people will continue to prefer in-person events, but a large chunk of the event marketing audience will move to hybrid events. www.ftxdigital360.com

2. Call Us: 1-256-319-3470 info@ftxdigital360.com A whopping 97% of event marketers believe hybrid events will outperform any other event type in the future. During the pandemic, virtual events skyrocketed. Webinars and live streams took over the event marketing industry, as people didn’t want to risk going to in-person events.  Even though in-person events are now open, many people still prefer virtual events. They offer better flexibility and accessibility. Participants can save time and attend the event from anywhere, using any device! Event marketers need to find a way to cater to both in-person and virtual audiences simultaneously. Here’s where hybrid events come into the picture. Hybrid events are in-person events streamed online. People can either attend the event in person or participate in it virtually.  Hybrid events will continue to be the most popular event type in 2022 and beyond.  Strong Brands Will Conquer the Marketing Landscape Branding has always been a key driver of marketing success. More than 80% of customers buy based on trust, and the reliance on trust has only increased over the past couple of years. A survey in beauty and skincare eCommerce showed that around 60% of customers wouldn’t try new brands when shopping online. This makes branding more important than ever.  Storytelling is a great way to enhance your branding efforts. More businesses will tie their products/services to stories their customers can relate to instead of using hard selling techniques. Organic marketing will also be on the rise in 2022. Paid advertising has traditionally played a vital role in branding for companies. However, with more businesses investing in ads than ever, advertising costs have increased. The average cost-per-click for Google Ads has been rising gradually over the last few years. As a result, brands are more likely to invest in organic marketing. The focus will be to increase brand awareness organically, using blogging, YouTube videos, and social media content. www.ftxdigital360.com

3. Call Us: 1-256-319-3470 info@ftxdigital360.com Upgraded Content Marketing Content marketing has been one of the pillars of digital marketing for years. Content marketing leaders experience a 7.8x year-on-year growth in unique website visitors. SEO, PR, social media, webinars, and podcasts are all a part of content marketing.  However, content marketing won’t be the same as it was a couple of years back. Back in the day, content marketing was more about quantity and less about quality. Since only a handful of brands were doing content marketing, businesses that published large volumes of content got more reach and awareness.  Content marketing has become more competitive now. Google has released algorithmic updates that reward good quality content and penalize high-volume low-quality content. Modern-day content marketing revolves around quality.  In 2022, content alignment will be crucial.  What does content alignment mean? Nowadays, most companies take a multichannel content marketing approach. They use SEO, PR, video, social media, and other various channels to increase their visibility and reach a greater audience. However, most content brands produce nowadays is misaligned. For instance, SEO is completely disconnected from PR and social media.  Let’s quickly understand the concept of multichannel and omnichannel marketing before moving ahead. Multichannel marketing includes using different channels to reach an audience. Omnichannel marketing includes using various channels but integrating all of them.  Omnichannel content marketing will rule 2022. Brands will publish aligned content to ensure credibility and better visibility.  Read More to know New Marketing Trends for 2022 www.ftxdigital360.com